Robbie Whiting

Current

• Vice President, Creative Technologies at Draftfcb

Past

• Creative Technology Director at TBWA\Chiat\Day
• Senior Producer at Ignited Minds, LLC
• Producer at Feed The Monster Media, Inc

see less...

Recommended

6 people have recommended Robbie

Connections

262 connections

Industry

Internet

Robbie Whiting’s Summary

I lead creative and development teams to think different about digital, to create tools and experiences that enable people to have direct interaction with brands and content. Product is advertising, and vice-versa. It’s a perfect alignment of my experience and passions: creativity, technology and marketing.

Robbie Whiting’s Specialties:

Interactive marketing, creative, strategy, design and technical development. Social media strategy and activation. Building teams, hiring and coordinating internal and external resources. Management of project expectations and revenue goals. Extensive client and agency integration/interaction with a high degree of strategic and creative input.

Robbie Whiting’s Experience

• Vice President, Creative Technologies

  Draftfcb

  (Public Company; ipg; Marketing and Advertising industry)

  June 2009 — Present (2 months)

• Creative Technology Director

  TBWA\Chiat\Day

  (Public Company; OMC; Marketing and Advertising industry)

  July 2004 — June 2009 (5 years)

  My role is to lead creative and development teams to think different about digital. My team creates tools and experiences that enable people to have direct interaction with brands and content. Product is advertising, and vice-versa. It’s a perfect alignment of my experience and passions: creativity, technology and marketing.
  
  - Built the digital practice
  - Developed award-winning social media/digital campaigns
  - Recruit, hire and manage in-house interactive talent (30+ reports)
  - Work closely with media agencies and partners
  - Hire and manage top digital agencies and vendors
  - Clients include Nissan, Pedigree, Visa, Gatorade, Pepsi, Mars, and more
  - Lead integration between broadcast, print and interactive
  
  I've been called "Executive Producer," "Director of Digital" and "Creative Technologist" in the 4+ years that I've been at Chiat\Day. Like the digital medium itself, my role continually adapts and evolves based on industry need.
  
  Which is exactly the way I like it.

• Senior Producer

  Ignited Minds, LLC

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  November 2000 — June 2004 (3 years 8 months)

  Ignited is a Los Angeles advertising agency. They're a full service creative agency: media, digital, outdoor, print and broadcast. Ignited’s core expertise was “marketing to people who play” – a unique lifestyle target that includes video games, extreme sports, entertainment related and more.
  
  At Ignited, I jump-started their interactive marketing and development capabilities and had a chance to work with brands with powerful consumer and internal cultures.
  
  - Oversaw all interactive development
  - Grew department from 2 to 20 at time of departure
  - Developed all interactive processes
  - Worked with traditional account and creative staff to identify and sell digital opportunities
  - Responsible for interactive revenue growth
  - Clients: Activision, Vivendi-Universal, Sony Online Entertainment (SOE), Namco USA, The U.S. Army, Electronic Arts, Codemasters, UBISOFT

• Producer

  Feed The Monster Media, Inc

  (Public Company; 51-200 employees; Internet industry)

  March 2000 — November 2000 (9 months)

  Developed and produced web sites for major-market radio stations. Great work, but a spectacular dot-com flame-out.