Rita Nguyen

Current

Online Marketing Manager at Electronic Arts

Past

Manager, Merchant Marketing at NETELLER
Marketing Manager at Navigata
Event Programs at Business Objects Inc/Crystal Decisions Inc

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Education

The University of British Columbia

Recommended

2 people have recommended Rita

Connections

140 connections

Industry

Computer Games

Websites

Rita Nguyen’s Summary

-Online Marketing
-Community Development and Management
-Sales force automation implementation (salesforce.com & salesnet.com)
-Technology Product Marketing (Software & Telecom)
-Brand Strategies
-Event Management

Rita Nguyen’s Specialties:

-Video Gaming
-Software
-Financial Services
-Telecommunications

Rita Nguyen’s Experience

Online Marketing Manager

Electronic Arts

(Public Company; ERTS; Computer Games industry)

November 2006 — Present (2 years 9 months)

*Drive the vision, execution, and financial management of the Need for Speed, skate and Army of Two product sites.
*Own communication with internal teams and manage the external relationships for EA Blackbox and EA Montreal’s online marketing and community initiatives.
* Focus on customer acquisition and conversion, and on developing and owning retention strategies that drive active community growth. Leverages research and past learnings to contribute new franchise, brand, or company-wide online marketing initiatives.
* Contributes to online best practices and standards, and is responsible for staying current with online marketing trends, evaluating online technologies and programs, and recommending how and when to best take advantage of them.
* Ensure that the user experience is world-class.

Websites:
http://undercover.needforspeed.com
http://skate.ea.com
http://skatereel.ea.com
http://skateit.ea.com
http://armyoftwo.com
http://ea.com/armyoftwo
http://ea.com/prostreet
http://easports.com/nbastreet4
http://easports.com/ssxblur
Manager, Merchant Marketing

NETELLER

(Public Company; neo; Financial Services industry)

April 2006 — November 2006 (8 months)

*Led the organization's global B2B marketing efforts by building product roadmaps, customer segmentation plans and support teams.
*Created a team of marketing professionals focused on expanding the B2B business.
Marketing Manager

Navigata

(Telecommunications industry)

August 2004 — April 2006 (1 year 9 months)

*Led cross-functional teams including engineering, legal, finance and service delivery to introduce new IP-based products to the market.
*Creation of key messages, value propositions and target market analysis.
Event Programs

Business Objects Inc/Crystal Decisions Inc

(Public Company; Computer Games industry)

1999 — 2000 (1 year)