Risa Patterson

Email Marketing Manager at Life's Pure Essentials

Greater San Diego Area

Current
  • Email Marketing Manager at Life's Pure Essentials / Earth Trade
Past
  • Ad Specialty Consultant at Express Print & Signs
Education
  • San Diego City Community College
  • Kansas State University
Connections
81 connections
Industry
Marketing and Advertising
Websites

Risa Patterson’s Summary

Familiar with web analytics tools to pull web site statistics. Analyze trends and explain anomalies. Able to build emails, text and HTML versions; can manipulate HTML code. Have extensive years of experience with Microsoft Office.

Years of experience as an Email Marketing Specialist, and am pro-active in helping the team meet deadlines. Handled database management, tested & scheduled at least 40 emails monthly.

Currently learning HTML programming.

Risa Patterson’s Specialties:

As far as analytics, I'm great with HBX! Also have experience with Google Analytics. Working with Blue Hornet & Lyris EmailLabs as an Email Marketing Specialist.

Multi-tasking and Quality Assurance are my strong points. I'm also a very genial individual, and have extensive years of experience with customers in a wide range of situations.

Very familiar with Microsoft Office, dubbed an "excel guru" by my colleagues.


Risa Patterson’s Experience

  • Email Marketing Manager

    Life's Pure Essentials / Earth Trade

    (Health, Wellness and Fitness industry)

    July 2009Present (6 months)

  • Associate Account Manager

    SiteLab Interactive

    (Marketing and Advertising industry)

    April 2009May 2009 (2 months)

    My main role with SiteLab is still in Email Marketing, but I'm also assisting with Account Manager responsibilities. I'm expanding my knowledge of HTML coding in order to program and correct emails, and also working independently on sending emails and database management.

  • Analytics & Email Marketing Specialist

    inter@ctivate, inc.

    (Privately Held; Marketing and Advertising industry)

    September 2006March 2009 (2 years 7 months)

    When I first joined Interactivate, Inc, my main role was a Jr Analyst. I would gather and clean site traffic data to compile monthly and quarterly marketing reports, while also providing analysis on various trends & identifying and explaining anomalies.

    After one round of restructuring in the company, I was the last person left in the Marketing Department for 2 months, during which time I was able to complete the work load of 3 people and did my part to help hold the company together. I also began to take on the role of an Email Marketer, which I felt suited me much better!

    As an Email Marketing Specialist, I worked with Amail (proprietary software) and Lyris EmailLabs. I would format weekly emails in text and HTML versions to send to the client designated lists, tested emails for quality assurance, and scheduled time of final send. Database management was another of my responsibilities.

    The clients I worked with ranged from real estate developers & developments, agriculture, e-commerce, and hoteliers.

  • Analytics & Email Marketing Specialist

    Interactivate, Inc.

    (Privately Held; Marketing and Advertising industry)

    September 2006March 2009 (2 years 7 months)

  • Ad Specialty Consultant

    Express Print & Signs

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    October 2004December 2006 (2 years 3 months)

    Help customers find promotional items; order items and specify personalization. Aided in large format printing, and vinyl appliqué. Authorized UPS shipping. Opening/closing duties, register operations. Ordered office supplies and kept inventory. Used CorelDraw12.0 to create designs/logos.


Risa Patterson’s Education

  • San Diego City Community College

    in progress , Chemistry , 20062009

  • Kansas State University

    20012005


Additional Information

Risa Patterson’s Websites:


Risa Patterson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • reference requests
  • getting back in touch

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