Marketing and Advertising Professional
Dallas/Fort Worth Area
Marketing and Advertising Professional
Dallas/Fort Worth Area
Senior Account Service specializing in client development and relationships. Expert at structuring teams in order to meet client/project objectives, timelines and budgets.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2007 — February 2008 (9 months)
Responsible for developing team and procedures for newly acquired retail account. Responsible for daily interaction with client to meet expectations and deadlines. Quarterly meetings with client senior management to measure effectiveness and grow partnership. Source and coordinate freelance talent on frequent basis.
(Marketing and Advertising industry)
June 2003 — May 2007 (4 years )
Account Supervisor for on-site creative team of eleven at Cadbury Schweppes (CSAB). Responsible for managing client needs including national, regional, local advertising as well as corporate initiatives focusing on all CSAB brands (50+) in the US and Canada. Heavily involved with the Innovation teams located in Plano and Rye Brook, NY both in concepting and commercialization processes. Manage production for all OOH advertising needs. Consistently worked with CSAB and on-site team to develop better practicies as client's needs evolved. Managed budgets on a project basis as well as the overall billing process and manage outside vendors. Developed and maintained excellent client communication and rapport in an extremely fast-paced environment. Responsible for managing workflow and determined freelance needs on an on-going basis. Grew revenue over 125% in four years.
(Marketing and Advertising industry)
July 1995 — July 1999 (4 years 1 month)
Responsible for the local, regional, national and international advertising promotional needs for the Frito-Lay account. Established and maintained client rappport worldwide. Responsible for establishing schedules, meeting deadlines, coordinate efforts within all internal departments as well as outside resources. Also responsible for working with the Dr Pepper consultant to provide all promotional advertising services for QSR's including Burger King, Sonic and Popeye's.
(Sports industry)
May 1991 — May 1993 (2 years 1 month)
Developed and managed production of catalogue and over 150 collectible educational cards on a montly basis. Worked on monthly promotional activities. Responsible for collaborative efforts between The Smithsonian Institution and BankStreet College.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
December 1987 — April 1991 (3 years 5 months)
Responsible for Pepsi/Central Division advertising/marketing needs. Responsible for trafficking and managing all print, promotional and media related materials.
1980 — 1984