
Creative Director at Syzygy
London, United Kingdom

Creative Director at Syzygy
London, United Kingdom
Richard wants to help create innovative creative experiences to encourage long-term relationships between brands and their customers.
• Creative direction
• Future thinking
• Creating innovative brand experiences
• Creative strategy & planning
• Integrated marketing
• Creative process development & implementation
• Department motivation & management
(Public Company; SYZ; Internet industry)
June 2009 — Present (2 months)
(Internet industry)
February 2009 — April 2009 (3 months)
Freelance Digital Creative Direction/Strategy
(Privately Held; Internet industry)
May 2008 — January 2009 (9 months)
Clients Included: Adidas, Alfa Romeo, Alpari, Hertz, P&G Global Healthcare (Vicks, Fibresure), P&G Global Beauty (Aussie, head&shoulders, Max Factor, Olay, Pantene), Orange, Sky, Travelex
As Creative Director of SixandCo I led the creative vision for the agency.
By providing the agency with forward-thinking guidance and inspiration I increased strategic pro-activity for all clients. Consistently proposing breakthrough creative ideas that translated into measurable business success, along with a vastly improved agency reputation as a pro-active partner.
I also influenced strategic capabilities at group level, showcasing UK ‘ways of working’ by regularly sharing best-practice creative thinking across the network.
(Privately Held; Marketing and Advertising industry)
August 2007 — May 2008 (10 months)
Clients Included: Adidas, Alfa Romeo, Alpari, Hertz, P&G Global Healthcare (Vicks, Fibresure), P&G Global Beauty (Aussie, head&shoulders, Max Factor, Olay, Pantene), Orange, Sky, Travelex
In this role I restructured the creative process of two agencies, so as to fundamentally improve the quality of creative output.
By introducing ‘super-skills’ (conceptual teams, information architects, experiential designers, illustrators and animators) along with appropriate high-level and detailed briefing principles, I established two efficient creative departments that were engaged and motivated.
(Public Company; MMPT; Marketing and Advertising industry)
August 2004 — August 2007 (3 years 1 month)
Clients Included: GSK, Lloyds TSB Group, Scottish Widows, Sega Europe, Shell, Travelex
As well as countless campaigns and site builds, I helped both Lloyds TSB and Scottish Widows transition through major re-brands, and ensured that Shell.com offered a consistent user and brand experience to it’s customers, partners and investors in over 100 languages. For GSK I educated thousands on how to quit smoking, the triggers of heartburn, and how to avoid eczema re-occurring. I developed a site for Sega as rich and immersive as it’s games, and made sure people got the most from their foreign currency with Travelex.
(Public Company; Marketing and Advertising industry)
July 2003 — August 2004 (1 year 2 months)
Clients Included: Ericsson, The Glenlivet, Hertz, RBS, GSK
(Marketing and Advertising industry)
August 1997 — May 2001 (3 years 10 months)
Clients Included: Heineken, Vodafone (formelly Eircell), ESB, Ask Ireland, Aer Rianta, The Commonwealth Institute, Riverdance, Gateway, Shell, Budget Travel, Coca Cola
(Marketing and Advertising industry)
November 1996 — August 1997 (10 months)
Clients Included: Body Shop, Gaggia, JB Scotch, Jones Lang Wooten
(Marketing and Advertising industry)
August 1995 — November 1996 (1 year 4 months)
Clients Included: Shell, Ticket Master, British Airways, Disney, Nabbaro Nathonson
BA Hons Graphic Design , Design , 1992 — 1995
ND Graphic Design , Design , 1989 — 1992
• Design • Photography • Music • Travel • Technology • Cooking/eating
http://www.designcouncil.org.uk
http://www.iabuk.net
http://www.bima.co.uk
The Over-the-Counter Marketing Awards ~ 2008
Vicks ~ Highly Commended
Best OTC Consumer Advertising in other Media
The Over-the-Counter Marketing Awards ~ 2008
Fibresure ~ Winner
Best OTC Marketing Campaign on a Big Budget
Online Finance Awards ~ 2008
Scottish Widows ~ Winner
Best Financial Advice Site
Campaign digital ~ 2006
NiQuitin CRM Campaign ~ Finalist
Best Relationship Marketing Programme
Revolution Awards ~ 2006
NiQuitin CRM Campaign ~ Highly commended
Best Digital Direct Campaign
The Over-the-Counter Marketing Awards ~ 2005
NiQuitin CRM Campaign ~ Winner~ Best Direct Marketing Campaign
Zanprol ~ Highly commended ~ Best OTC Direct Marketing Campaign
Zeddy awards ~ 2001
Webfactory ~ Winner ~ Best of Irish Design
Institute of Advertising Practitioners in Ireland Awards ~ 2001
Eircell Formula 1 ~ Winner ~ Best New Media Advertising