Rhoda Kriesel
Market Development Consultant at Touchstone Marketing
- Location
- Montclair, New Jersey (Greater New York City Area)
- Industry
- Chemicals
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Rhoda Kriesel's Overview
- Current
-
- Market Development Consultant at Touchstone Marketing (Self-employed)
- Past
-
- Insurance Sales Representative at Bankers Life and Casualty
- Product Manager at Bel-Art Products
- Market Research Consultant at Consultants, Inc.
- Manager, Market Research at Zellweger Analytics, Inc. (formerly MDA Scientific)
- International Sales Manager at Zellweger Analytics, Inc. (formerly MDA Scientific)
- Market Development/Product Manager at Zellweger Analytics, Inc. (formerly MDA Scientific)
- Marketing Services Manager/Receptionist at Zellweger Analytics, Inc. (formerly MDA Scientific)
- Education
-
- Lake Forest Graduate School of Management
- The University of Connecticut
- University of Michigan
-
Valparaiso University
- Connections
-
94 connections
Rhoda Kriesel's Summary
Marketer with MBA and more than 25 years of experience planning, developing, and implementing marketing processes.
Seeking position requiring marketing and personal contact skills: customer service, marketing communications, marketing consulting, office administration.
Skills Summary:
* Sales Development - Targets Exceeded
* Customer Needs Assessments for New Products
* Product Management
* Competitive Reviews
* Government Agency Networking
* Proficiency in Microsoft Office Suite
* Experience in QuickBooks Pro
* Promotion and Marketing Services: Sales Literature, Press Releases, Customer Service
Accomplishments:
Management
* Directed International sales team of 5 direct reports and 7 international representatives
* Supervised creation of marketing strategies/plans and ensured operations were within budget constraints
* Part of Technology Transfer Team to China's Ministry of Chemical Industries
Sales and Marketing
* Built Pacific Rim sales channels; grew sales to 28% of company revenue
* Met or exceeded sales targets for 16 consecutive quarters
* Developed business plan content and support information
* Product Management resulted in problem solving and new product development
Rhoda Kriesel's Experience
Market Development Consultant
Touchstone Marketing (Self-employed)
Self-Employed; 1-10 employees; Chemicals industry
April 2002 – Present (10 years 2 months) Montclair, New Jersey
* Technical marketing firm, focusing on B2B marketing within chemical and energy industries
* Worked closely with company and professional association executives to identify new business opportunities; routinely participated in the sales process
* Chemical industry project advisor for NJ Industries of the Future, a DOE program targeting on-going manufacturing sustainability [GFY 2004].
* Documented market potential for new instrumentation in coal, aluminum, and glass industry sectors.
Insurance Sales Representative
Bankers Life and Casualty
Public Company; 1001-5000 employees; CNO; Insurance industry
2011 – 2012 (1 year) New Jersey
Licensed in New Jersey to market Life, Accident, Health and Sickness Insurance
Product Manager
Bel-Art Products
Privately Held; 201-500 employees; Plastics industry
2000 – 2002 (2 years) Pequannock, NJ
* Scienceware© Laboratory Products
* Developed line extensions and new product lines: created 7 new products with team
* Established new development process with research and development group
Manager, Market Research
Zellweger Analytics, Inc. (formerly MDA Scientific)
1991 – 1998 (7 years) Lincolnshire, IL
* Responsible for Tracking: industry, technology, market trends in multiple markets
* Initiated successful competitive intelligence gathering format to increase equipment sales
* Developed new market-needs profile to ensure product development on target
International Sales Manager
Zellweger Analytics, Inc. (formerly MDA Scientific)
1983 – 1991 (8 years) Lincolnshire, IL
* Established Pacific Rim sales and distribution channels in the company's primary market
* Grew Pacific Rim sales to 28% of company sales
* Developed successful team for technology transfer to China's Ministry of Chemical Industries
* Managed the integration of European sales channels after acquisition by Zellweger SA
Market Development/Product Manager
Zellweger Analytics, Inc. (formerly MDA Scientific)
1978 – 1983 (5 years) Lincolnshire, IL
* Researched Aerospace, DOD agencies requirements to support future sales
* Identified phosgene detection needs in specialty chemical and pharmaceutical manufacturing
* Product manager for primary instrument line and regional sales manager
* Increased sales for personal/portable detection systems
Rhoda Kriesel's Skills & Expertise
- Marketing
- Product Development
- Insurance
- Life Insurance
- Licensed Life & Health Insurance Agent
- Health Insurance
- Customer Service
- Receptionist Duties
- Marketing Communications
- Strategic Marketing Consultancy
- Sales
- Business Development
- Government Agencies
- MBA
- Technical Writing
- Product Marketing
- Branding & Identity
- Public Relations
- Microsoft Office
- QuickBooks
- Development of Sales
- Competitive Reviews
- Product Literature
- Press Releases
- Composing Press Releases
- Customer Service Operations
- Business Process
- New Business Development
Rhoda Kriesel's Education
Lake Forest Graduate School of Management
MBA, International Marketing and Finance
Company sponsored education for professional advancement.
The University of Connecticut
Master of Arts (MA), French Culture and Literature
University of Michigan
Ph.D., French Language and Literature
Specialized in 17th Century Drama; used language capabilities during tenure with MDA/Zellweger, since headquarters was outside Paris, and I had the responsibility of integrating European sales force when acquired by Zellweger.
Valparaiso University
BA, Chemistry and French
Activities and Societies: Magna cum laude; Gamma Phi
Rhoda Kriesel's Additional Information
- Groups and Associations:
-
American Chemical Society - New York Section - Chemical Marketing & Economics Group: Director and Secretary American Chemical Society - North New Jersey Section - New Jersey Group of Small Chemical Businesses: Chair Chemical Development and Marketing Association, a special interest group of PDMA: Member Montclair Arts Council: Vice Chair, 2004 - 2010 Montclair Senior Citizen Advisory Committee: Member Societe de Chimie Industrielle: Member United Way NNJ, Caregivers Network: Member
-
- Honors and Awards:
-
C Award from CDMA - twice - for extraordinary service to the Association.
Contact Rhoda for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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