Rebecca Heathcock

Current

Producer, Project Manager, Marketing Strategist at Enbient

Past

Partnership Manager, Worldwide Developer Relations - Europe at Apple Computer
Product Manager at Ubisoft
Product Manager at L'Oreal

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Education

Monterey Institute of International Studies, Fisher Graduate School of International Business
University of California, Berkeley

Recommended

3 people have recommended Rebecca

Connections

69 connections

Industry

Public Relations and Communications

Websites

Rebecca Heathcock’s Summary

I help organizations create marketing campaigns and digital media content to achieve business goals, whether it be to increase sales, build awareness, or educate the public. I'm specialized in the creation of digital media content including websites, video and audio presentations, email designs, blogs and microblogs. I use a variety of channels to build awareness for my clients including email, social networks, search engines, news media, newsletters and ezines, and events. I can lead a team or create and produce smaller campaigns as the sole contributor, designer and developer. I call on my strengths in project management, creative development, and performance tracking to help my clients achieve a higher return on investment with fewer marketing dollars. I understand how technical issues impact business managers at all levels of the organization. I am also skilled in business process analysis including content management system scoping, sourcing and implementation.

Rebecca Heathcock’s Specialties:

Web 2.0 design and development; community outreach; digital media content development (video, audio, email); marketing copy, white paper, report and blog writing; marketing strategy; performance tracking; Wordpress, Joomla, Drupal, Ning, Sharepoint.

Rebecca Heathcock’s Experience

Producer, Project Manager, Marketing Strategist

Enbient

(Information Services industry)

January 1999 — Present (10 years 11 months)

Enbient helps organizations tell their stories on the Web, TV and in print. We combine expertise in technology with creative development to help clients achieve a higher return on investment.
Partnership Manager, Worldwide Developer Relations - Europe

Apple Computer

(Public Company; AAPL; Computer Hardware industry)

September 1998 — April 1999 (8 months)

Worked with executives at European entertainment software companies including Lego and BBC to develop for the Mac platform. Developed technology training events to educate French software developers on requirements and benefits.
Product Manager

Ubisoft

(Public Company; UBI; Computer Games industry)

June 1995 — July 1997 (2 years 2 months)

Worked on lifestyle and learning software, and then hardware peripherals for the gaming market. Coached customer care personnel on peripherals product line support and developed support strategies. Worked with sales team to open new distribution channels in the US. Pitched products to the press, prospective buyers, and key computer retailers including CompUSA, Best Buy and Media Play. Directed trade show events, product launch activities and product rollout to new distribution outlets.
Product Manager

L'Oreal

(Public Company; 1001-5000 employees; OR; Cosmetics industry)

February 1990 — November 1993 (3 years 10 months)

Worked on product marketing for various mass market cosmetics lines out of the Paris headquarters office until January '93, when I was promoted to a new position in New York office where I worked on fragrance.

Working out of the Paris headquarters was exciting and high profile work that included global branding, product and content localization, product and packaging development, distribution strategies, and working with product managers from European affiliates to ensure brand consistency on European rollouts. Because Paris is the company headquarters, I was exposed to a lot of mentoring from executive management.

Rebecca Heathcock’s Education

Monterey Institute of International Studies, Fisher Graduate School of International Business

M.B.A. , 1989 — 1991
University of California, Berkeley

1982 — 1986

Additional Information

Rebecca Heathcock’s Websites:

Rebecca Heathcock’s Interests:

Sustainability, socially responsible business practices, yoga, sea kayaking and hiking

Rebecca Heathcock’s Groups:

Sustainable Business Network of Portland (SBNP), Portland Business Alliance (Communications Committee, Sustainability Committee), Non-violent Communications study group, MetroEast