Rebecca Carr

Rebecca Carr

Chief Marketing Officer, B2B and B2C Technology & Hospitality, Sales and Marketing

Location
Greater St. Louis Area
Industry
Information Technology and Services

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Rebecca Carr's Overview

Current
Past
  • Vice President Marketing at MCI
  • Vice President Marketing at WorldCom
  • Executive Director Marketing Management at MCI
  • Executive Director Product Marketing at MCI
  • Exec Director eBusiness Development & Alliance Marketing at MCI
  • Sales & Sales Management at MCI
  • Sales at Cable & Wireless
Education
Connections

500+ connections

Websites

Rebecca Carr's Summary

I am a result driven global marketing and sales executive whose passion is to elevate brands, open new markets, enhance customer loyalty, improve sales effectiveness and motivate high performing teams. A change agent who innovates and transforms global businesses grounded in research and analysis and focused on positive financial outcomes.

My experience spans B2B and B2C from a Fortune 13 global technology firm to a start up telecom company to the largest integrated resort in North America. Whether it is developing next generation technology solutions; creating award winning social media campaigns; re-designing brand and communication platforms; mining data for effective lead generation programs or communicating with analysts and journalists, I execute with urgency, passion and integrity.

Specialties: • Marketing Strategy
• B2B & B2C Target Marketing
• Sales Enablement
• Global & Regional Marketing
• Advertising | Search Engine Marketing
• Branding | Communications
• Social Media | Digital Marketing
• Integrated Marketing Campaigns
• Lead Generation | Loyalty Programs
• Product Marketing
• Research & Intelligence
• Sales | Segmentation
• Channel & Partner Marketing
• Budget creation and P&L management
• Hospitality | Hotel Marketing | Pro Services | Cloud Computing | IT Technology

Rebecca Carr's Experience

Chief Marketing Officer

CenturyLink Technology Solutions

Public Company; 1001-5000 employees; SVVS; Information Technology and Services industry

2013Present (1 year) Greater St. Louis Area

Transforming the brand, business and marketing to capture global growth with our innovative managed services delivered on virtual, collocated and dedicated platforms. Leveraging the power of technology, data and content to generate leads contributing 23% of new pipeline. Achieving best in class results with 68% of leads converting to opportunities. Improving all business metrics - revenue, sales, share of voice and margins. Putting CenturyLink on the map as a leader in cloud, hosting and colocation solutions for global businesses.

Chief Marketing Officer

Foxwoods Resort Casino

Privately Held; 5001-10,000 employees; Gambling & Casinos industry

20112013 (2 years)

Responsible for growing market share and guest loyalty and delivering a differentiated experience at North Americas largest casino resort. Leading all aspects of marketing including strategic planning, brand and advertising, digital and social, segmentation, promotions, events, public relations, loyalty programs, sponsorships and competitive intelligence. Manages a team of 200+ employees and a several hundred million dollar budget.

Principal Marketing Consultant

Marsden & Associates

Privately Held; 1-10 employees; Marketing and Advertising industry

20112011 (less than a year)

Delivered real world marketing results by creating and executing strategic marketing plans, integrated marketing campaigns, digital and social programs and acquisition and retention programs. Worked with a myriad of industries and companies of all sizes to improve market share, reduce acquisition costs and enhance customer loyalty.

Vice President Global Marketing

Verizon Communications

Public Company; 10,001+ employees; VZ; Information Technology and Services industry

20062011 (5 years)

Led a global marketing team responsible for creating global and regional marketing strategies, advertising and branding, web and online, lead gen campaigns, events & sponsorships, field marketing, sales enablement, product marketing and launches, database marketing, competitive intelligence, sales tools, customer loyalty programs and partner solutions.

Vice President Marketing

MCI

Public Company; 10,001+ employees; VZ; Information Technology and Services industry

20042006 (2 years)

Led the marketing team responsible for growing market share, retaining and acquiring clients on a global scale. Initiated sales transformation from a product to solutions centric approach. Developed new segmentation, channel models, sales enablement tools and competitive attack programs. Led the integration teams for segmentation, branding and market launch.

Vice President Marketing

WorldCom

Public Company; 10,001+ employees; WCOM; Telecommunications industry

20032004 (1 year)

Responsible for all aspects of marketing including brand, advertising, competitive intelligence, analyst relations, channel & partner management, product launches, lead generation, customer retention, on line tools and more. Implemented new sales and marketing models increasing operational efficiencies and optimal market coverage. Played a strategic role in the restructuring plan. Rebranded company globally.

Executive Director Marketing Management

MCI

Public Company; 10,001+ employees; VZ; Information Technology and Services industry

20022003 (1 year)

Positioned the company for exponential growth through targeted campaigns and programs. Designed sales organizational model, strategies and incentives to propel sales growth and territory management. Evolved the field marketing organization to a proactive lead generation machine.

Executive Director Product Marketing

MCI

Telecommunications industry

20012002 (1 year)

Enhanced the portfolio of IP and Hosting services to better address client business requirements. Elevated positioning within the analyst community. Exceeded P&L targets.

Exec Director eBusiness Development & Alliance Marketing

MCI

Telecommunications industry

19992001 (2 years)

From ideation to execution, brought new services to market including Call Center, Speech to Text, Hosting and Application Management. Built business cases, developed IT requirements, negotiated partnerships, launched products to market. Exceeded P&L targets.

Sales & Sales Management

MCI

Telecommunications industry

19891997 (8 years)

Global technology solutions sales to multi-national Fortune 100 clients. Responsible for $25M annual revenue plan. Chairman's Inner Circle 1991, 1994. Masters Club 1992, 1995.

Public Company; 5001-10,000 employees; CWC.L; Telecommunications industry

19871989 (2 years)

Voice and Data territory sales reps targeting small and medium businesses.

Rebecca Carr's Skills & Expertise

  1. Product Marketing
  2. Strategy
  3. Digital Marketing
  4. Marketing Strategy
  5. CRM
  6. Integrated Marketing
  7. Lead Generation
  8. Cloud Computing
  9. New Business Development
  10. Strategic Planning
  11. Marketing
  12. Market Research
  13. International Sales
  14. Segmentation

Rebecca Carr's Organizations

  • The Heritage Classic Foundation

    Trustee
    • January 2007 to June 2010

    Improving lives, one tournament at a time. Since its inception over $20M has been given to South Carolina charities and students.

  • Greater Mystic Visitors Bureau

    Board Member
    • December 2012 to Present

Rebecca Carr's Education

Hobart and William Smith Colleges

BA, French & Art History

19821986

Activities and Societies: Institute of European Studies 1984 Georgia 100 Mentor Exchange Program, 1997 Trustee, The Heritage Foundation 2007 - 2010

Rebecca Carr's Additional Information

Websites:
Interests:

Global brand development, B2B Sales Enablement, Target marketing, Marketing analytics and automation, Digital & Social Marketing, Customer loyalty, Advertising, Marketing Communications, Cloud & IT Technology

Groups and Associations:

Contact Rebecca for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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