Randy Pickard

Current

VP Product Innovation at User Centric, Inc.

Past

VP Marketing at iNest Realty
Director of Electronic Marketing at Peapod
General Manager - Internet Division at Schellmark

Associate Brand Manager at SmithKline Beecham
Assistant Brand Manager at Procter & Gamble

see less...

2 more...

Education

Colgate University

Recommended

3 people have recommended Randy

Connections

127 connections

Industry

Information Technology and Services

Websites

Randy Pickard’s Summary

A key goal is to assist clients in understanding how the convergence between search engine marketing (SEM) and user experience provides opportunities to gain a competitive advantage. The increasing importance of "quality scores" has created signiifant new opportunities for PPC advertisers to outperform their competitors.

Randy Pickard’s Specialties:

Marketing, Strategy Development, SEO, SEM, Web Analytics, user experience, eye tracking

Randy Pickard’s Experience

VP Product Innovation

User Centric, Inc.

(Privately Held; Information Technology and Services industry)

May 2008 — Present (1 year 7 months)

Advising companies and organizations on how they can improve the user experience offered by their products, applications, and websites. Specializing in usability testing and eye tracking that provide meaningful insights on increasing conversion rates. In addition to developing new services, manage SEM, SEO and Web Analytics consulting engagements. Speaker at Search Engine Strategies - San Jose and Chicago
VP Marketing

iNest Realty

(Public Company; Real Estate industry)

December 1999 — May 2008 (8 years 6 months)

Responsible for managing all aspects of iNest's
marketing program and online user experience. Took over
marketing effort that was only producing
4-5 sales a month and 200 website visitors per day and
developed it into a program that generated over 400
home sales per month during the height of the real
estate boom, 30,000 website visitors per day, with
total lifetime sales of new homes worth over $3.6
billion. A key contribution was to change the iNest
website from a focus solely upon rebates to the dual
benefits of providing utility to home buyers in
addition to rebates. Ran highly effective multi-million dollar SEM and SEO programs. iNest’s growth into a highly profitable
firm led to an acquisition by IAC/Interactive Corp in 2004.
Director of Electronic Marketing

Peapod

(Public Company; 201-500 employees; Internet industry)

March 1998 — December 1999 (1 year 10 months)

Initiated and developed the online grocer's use of Internet marketing to acquire new customers. Responsible for managing portal relationships, developing regionally targeted web media plans and advertising programs, developing strategic partnerships, managing an affiliate program, and conducting e-mail marketing campaigns.
General Manager - Internet Division

Schellmark

(Information Technology and Services industry)

1995 — 1998 (3 years )

Managed sales, marketing, and development of Internet web sites for multi-media publishing firm. Developed over 30 web sites for clients, as well as award winning Schellmark/Netlaunch promotional sites.
Associate Brand Manager

SmithKline Beecham

(Public Company; 10,001 or more employees; GSK; Pharmaceuticals industry)

November 1983 — February 1996 (12 years 4 months)

Managed the marketing program targeted to dentists. Expanded scope of program to rival effort of 30 year Category leader. Responsible for copy development, media selection, special promotions, sampling, market research, and trade shows.

Managed the development of new toothpaste products. Major responsibility for the successful launch of two line extensions, AQUA-FRESH FOR KIDS and pump packaged AQUA-FRESH. These line extensions generated a 19% share increase in the $1billion toothpaste category, despite major competitive introductions by P & G, Colgate, Lever Bros. and J & J on similar timing.

Developed marketing and media plans for AQUA-FRESH, one of the top 100 advertised brands in the U.S. Recommended and obtained agreement to $12 million increase in advertising to support new line extensions. Coordinated the production of new television commercials.
Assistant Brand Manager

Procter & Gamble

(Public Company; PG; Consumer Goods industry)

August 1978 — June 1980 (1 year 11 months)

Bar Soap & Household Cleaning Products, Spic & Span, Downy.
Responsible for the first package downsizing at P & G, and at the time was probably the only brand assistant in decades to manage a major project from concept to test market. The purpose of the package downsizing was to support a value strategy for the Spic & Span brand.