Randall Gniadecki

I am an advocate of PPC Marketing as an Emerging Media outlet for mainstream businesses. No longer is PPC advertising a secret to the general public, heck, Sam's Club is doing it! Don't just cut corners and make Google richer - Get the Right Clicks for the Right Price.

Randall Gniadecki’s Specialties:

Keyword Research, PPC Campaign Organization, PPC Adcopy, PPC Split Testing & Optimization, PPC Budgeting & Upkeep, Website Usability Analysis, New Media Content (Blogging, Podcasts, Article Marketing, Social Networking, Viral Video, Backlinking/Linking Strategy), Web Copy Keyword Richness and Variety Analysis, Media Campaign Reporting & Analysis, Economic Geography Analysis, Social Networking Efficiency Analysis

Randall Gniadecki’s Experience

Partner

Marketing Curve

(Marketing and Advertising industry)

September 2005 — Present (3 years 11 months)

Marketing Curve provides Search Engine Marketing, New Media, and Internet Marketing Strategy services with a concentration on ROI and Lifetime client value.
Media & Search Engine Marketing Analyst

Moveo Integrated Branding

(Privately Held; Marketing and Advertising industry)

January 2008 — December 2008 (1 year)

* Prepared proposals for all potential SEM clients.
* Researched keyword query phrases and advertising verticals, competitive environment for clients’ industries, keywords for Brand Strategy & Research department, international publications and websites for print/publication advertising.
* Researched geographic targeting for campaigns from international to street level.
* Utilized Altas system to serve and report on display advertising.
* Display Advertising clients served:
• Careerbuilder.com
• Nesrental.com
• Waubonsee.edu

* Utilized 3rd party keyword and competitor site research programs.
* Communicated and met with representatives from Google, Yahoo! SM, Ask and Superpages to ensure campaign optimization and resolve issues within 24 hours.
* Named the Moveo Integrated Blog and contributed regularly.
* Wrote guidelines for Blog contributions.
* Motivated media department employees to write blog posts.
* Tutored two people to AdWords Qualified Individual status.
* Instructed members of other departments on how to utilize keyword research.
* Grew SEM from one client to twelve in less than a year.
* Achieved Qualified Company status November 21st to December 10th.
* Created optimization schedule and task description manual for paid search.
* Coordinated optimization and reporting activities of media department for search marketing.
* Coordinated organic optimization and split testing of sites implementing paid search marketing.
* Coordinated writing and implementation of ad copy.
* Instructed SEO specialist on the use of new media outlets.
* Managed average monthly budget of $43K across 4 paid search engines
* Paid Search Engine Marketing Clients served:
• Stericycle.com
• Nesrentals.com
• Thermosafe.com
• Alloyd.com
• Protexic.com
• Waubonsee.edu
• Diamondheadache.com
• Reshealth.com
• b2b-leadgeneration.com
• isispower.com
• ktec.littelfuse.com
• Moveo.com
Member

Illinois Chamber of Commerce

(Marketing and Advertising industry)

2007 — 2008 (1 year)
Google Adwords Professional

Executive Assistance

(Marketing and Advertising industry)

2006 — 2008 (2 years)

Strategic Partnership in Canada.
Financial Planner

Ameriprise Financial

(Public Company; 10,001 or more employees; AMP; Financial Services industry)

October 2005 — September 2006 (1 year)

As a Financial Planner I provided clients with a comprehensive financial plan based on their priorities and needs. I successfully passed the Series 7 & 66 exams as well as the State of Illinois Life, Accident and Health Insurance exam. I completed additional certifications in Long-Term Care ans Small Business Organization. Most of my time while employed with Ameriprise Financial Services I spent most of my time generating quality leads by educating small groups about the essential areas of their finances. The financial plans written and recommendations given were based on diversification, protection, and forecasting using the Monte Carlo simulator. I left this position to join Marketing Curve.