Executive Director at ISBM - Penn State
State College, Pennsylvania Area
- Current
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- Executive Director at ISBM - Penn State
- Marketing Professor at Penn State Smeal College of Business
- Executive Director at Institute for Study of Business Markets at The Pennsylvania State University
- Executive Director, ISBM at Penn State University
- Past
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- ww Vice President, Market Communications and Design at Texas Instruments
- Education
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- Rensselaer Polytechnic Institute
- Recommended
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2 people have recommended Ralph - Connections
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196
connections
- Industry
- Marketing and Advertising
- Websites
Ralph Oliva’s Summary
Ralph is the Executive Director of the Institute for the Study of Business Markets, and Professor of Marketing in the Smeal College of Business Administration at Penn State University. The ISBM is supported by 65 major firms, and a network of over 100 researchers, all focused on B-to-B.
Since 1997, Ralph has been working with B-to-B firms in building better, more profitable business marketing practice by creating connections from practitioners to researchers, through educational programs spanning the practice of B-to-B, and building networked communities of learning. He has worked firms including DuPont, Deloitte, Xerox, Honeywell, Timken, Dow, Arkema, Rohm and Haas, IBM, GE, Alfa Laval, National Starch and Chemical, Parker Hannifin, Swagelok, PPG, and others in the Fortune 500.
Ralph is a regular columnist for Marketing Management magazine, and is active in Executive Education, and the Smeal College MBA program, where he received the "Excellence in Teaching Award” the MBA class for 2002 and 2007. He teaches B-to-B Marketing, Strategic Brand Management, and Integrated Market Communications. His research focus is on tracking the trends shaping business markets, Business-to-Business brands and ingredient brands.
Before joining Penn State, Ralph spent 23 years in B-to-B and consumer marketing, and established a “Virtual University” for marketing at Texas Instruments. He has served as V.P. of Market Communications and Design for TI worldwide, and leader of the TI.com web Team.
Ralph developed the “DLP” branding program for TI (TI's first ingredient
brand) and worked on landmark products (including TI’s “Speak and Spell”,
and the TI-30 calculator).
His articles can be found at www.isbm.org, and www.ralpholiva.com
Ralph holds a Ph.D. and M.S. in Solid State Physics from Rensselaer Polytechnic Institute,
and a B.S. in Physics from Fordham University. He lives in State College, PA with his
wife Kat, and their sons Matthew and Christopher.
Ralph Oliva’s Specialties:
Business-to-Business Marketing, Strategic Brand Management, Integrated Market Communications, Executive Education, Coaching, Networking with thought leaders in acadmeia and business, B2B, B-to-B marketing
Ralph Oliva’s Experience
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Executive Director
ISBM - Penn State
(Marketing and Advertising industry)
Currently holds this position
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Marketing Professor
Penn State Smeal College of Business
(Marketing and Advertising industry)
1998 — Present (11 years )
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Executive Director
Institute for Study of Business Markets at The Pennsylvania State University
(Marketing and Advertising industry)
1997 — Present (12 years )
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Executive Director, ISBM
Penn State University
(Marketing and Advertising industry)
1996 — Present (13 years )
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ww Vice President, Market Communications and Design
Texas Instruments
(Marketing and Advertising industry)
1973 — 1997 (24 years )
Ralph Oliva’s Education
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Rensselaer Polytechnic Institute
1966 — 1973
Additional Information
Ralph Oliva’s Websites:
Ralph Oliva’s Interests:
B-to-B Marketing, Brand Mangement, Executive Education/Coaching
Ralph Oliva’s Groups:
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ISBM, Institute for the Study of Business Markets -
ISBM Scholars - Smeal College of Business
Ralph Oliva’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
