Rahul Kadavakolu

Rahul Kadavakolu

Director - Global Brand, Communications & Field Marketing. Global Marketing Head - Wipro Consulting Services

Location
London, United Kingdom
Industry
Information Technology and Services

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Rahul Kadavakolu's Overview

Current
Past
  • Account Executive at Sreshta Communications
Education
  • University of Madras, Loyola College
Connections

500+ connections

Rahul Kadavakolu's Summary

A Marketing & Brand professional with over 15 years experience across advertising, brand management, communications strategy, field marketing, corporate communication and media relations across various industries with a focus in IT and Technology sector over the past 6 years.

Currently, heading the Brand, Communications & Field Marketing, functions at Wipro Technologies and based out of the company’s European headquarters in London. In addition, also heading the marketing function for Wipro Consulting Services.

Wipro's Global IT business is a $6 Billion enterprise, which caters to more than 150 global Fortune 500 clients across financial services, retail, transportation, manufacturing, healthcare services, energy and utilities, technology, telecom and media. The company employs over 130,000 people from over 70 nationalities and has more than 72 global delivery centers across 5 continents.

Specialties: Brand Management and Strategy, Corporate Communication Strategy, Media Relations, Advertising, Field Marketing across Key Geographies (Americas, EMEA, APAC), Event strategy.

Rahul Kadavakolu's Experience

Global Head - Brand, Communications and Field Marketing

Wipro Technologies

Public Company; 10,001+ employees; WIT; Information Technology and Services industry

January 2008Present (6 years 9 months) London, United Kingdom

o Responsible for overall performance of the Brand, defining the Communication strategy and overseeing Events, Media Relations, and Field Marketing initiatives globally

o Brand & Marcom: Strategized and implemented global brand campaigns. Also formulated the ad agency structure and work flow process at a corporate and business unit level. Put in place strong Marcom systems and processes (Including a state-of – the – art marketing portal) that helped in better productivity, reduced cycle times and improved overall efficiency. Part of the core team that defines and publishes the corporate identity guidelines.

o Media Relations: relationships across key Indian and international media houses and journalists, defined the crisis management communication policies, Media training programs for spokespeople and senior leadership, Journalist contact / relationship program, PR agency strategy and structure.

o International Field Marketing – aligning corporate brand programs to geo initiatives, defined and executed pipeline generation initiatives across geos, strategies for complex and culture sensitive market regions, sales – marketing alignment and integration.

o Special Initiatives: Creating the ‘Brand Map’ framework for senior management, brand and communication programs at World Economic Forum (Davos), led large annual customer forums and events, account based marketing strategy, global sales conferences, corporate hospitality programs, CSR and sustainability initiatives, sustained relationships with key industry bodies like NASSCOM, CII, IAOP, WSJ CEO Council and NOA.

Marketing Director - Europe

Wipro Technologies

Public Company; 10,001+ employees; WIT; Information Technology and Services industry

August 2005December 2007 (2 years 5 months) London, United Kingdom

Group Account Manager

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

July 2002August 2005 (3 years 2 months) India

o Managed large global and Indian brands: Nippo Batteries, Sify, ITC, Music World, Viveks, VVD Group, Tamilnadu Tourism Development Corporation, FFE Minerals (Fuller Group), APAC among others
o Drove strategic planning projects and account management for clients
o Helped launch the ITC range of premium incense sticks and accessories in India.
o Was part of the core team in the B2B Practice Group at Chennai - The Ogilvy Business Network - that offers specialized & integrated "360 degree" business-communication services to clients in the B2B space.
o Was nominated for the Ogilvy & Mather ‘Young Tigers’ Program.

Senior Account Executive

Hakuhodo Percept

Privately Held; 51-200 employees; Marketing and Advertising industry

April 2001July 2002 (1 year 4 months) India

o Worked on the Indo – Matsushita appliances Company Limited portfolio. Launched campaigns to re-vitalize the National Panasonic brand and make the kitchen appliances portfolio a household name.

o Instrumental in winning the Nippo Battaries business. Signed up Yuvraj Singh as the brand ambassador and launched a global campaign to help reposition the brand. Helped position Nippo as a young and energetic brand and improve market share. Was also the key account director for the Nippo Batteries account.

Account Executive

Sreshta Communications

April 1998April 2001 (3 years 1 month) India

Rahul Kadavakolu's Education

University of Madras, Loyola College

Bachelor in Commerce (B.Com)

19972000

Activities and Societies: Represented and captained the Loyola college cricket team

Rahul Kadavakolu's Additional Information

Groups and Associations:

http://paulwriter.com/

Honors and Awards:

o Outstanding performance award in Marketing – 2007 and 2008 (Wipro Technologies)
o Member of the Paul Writer CMO Council and was part of Ogilvy & Mather ‘Young Tigers’ Program.
o Quoted in several publications including Computer Weekly, Information Week, PR Week, Brand Republic, Marketing, IT Europa.
o Represented the Tamil Nadu State Cricket team (U-16 & U-19)

Speaking engagements:
o Key panelist at the Wharton Marketing Conference 2011 organized by Wharton, Philadelphia: http://www.whartonmarketing.com/conference2011/panels.php
o SME Panelist at the Social Tech 2010 CMO Conference organized by IDC and Marketing Profs (San Jose, California): http://www.socialtech2010.com/speakers/speaker-profiles.html

Media articles:

http://www.prweek.com/uk/promotional_feature/1111894/rahul-kadavakolu-wipro-data-core-commodity/

http://www.informationweek.com/news/healthcare/leadership/228901607?pgno=1

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