Rachel Gross

Current

• Public Relations Specialist - Social Media at Boost Mobile

Past

• Social Media Public Relations Specialist at Memeo
• Community and Public Relations Specialist - SQL Server at Quest Software
• Public Relations Specialist - Database Management Solutions at Quest Software

• Public Relations Associate at Parasoft Corp.
• Intern - Public Relations at The Museum of Contemporary Art - Denver

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Education

• Eastern New Mexico University
• Southern Utah University
• PineView High School

• Dixie High School

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Recommended

5 people have recommended Rachel

Connections

250 connections

Industry

Telecommunications

Rachel Gross’s Experience

• Public Relations Specialist - Social Media

  Boost Mobile

  (Public Company; S; Telecommunications industry)

  March 2009 — Present (5 months)

• Social Media Public Relations Specialist

  Memeo

  (Privately Held; 11-50 employees; Computer Software industry)

  August 2008 — December 2008 (5 months)

   Created social media program, leveraged social networking opportunities including Facebook and Twitter.
   Set up system to track forums and blogs.
   Maintained community relationships with bloggers and forum posters.
   Wrote and managed corporate blog. Grew readership to over 1,000 views a month in less than three months (blog.memeo.com).
   Authored and distributed social media releases.
   Planned and executed trade shows and partner meetings including MacWorld, PepCom, CES, etc.
   Designed, edited and distributed weekly internal newsletter.

• Community and Public Relations Specialist - SQL Server

  Quest Software

  (Public Company; 1001-5000 employees; QSFT; Computer Software industry)

  January 2008 — August 2008 (8 months)

  Managed community outreach, public relations and analyst relations for SQL Server products. Responsibilities included duties in previous Quest Software position and those listed below:
   Researched and qualified user group opportunities.
   Arranged user group speakers and training seminars for SQL Server professionals.
   Managed $80K budget for PR activities, user groups, and expert road shows.
   Created, oversaw design and coordinated media kits for press and analyst contacts, included original USB design, t-shirts, bags and company information.
   Developed Quest’s Assoc. of SQL Server Experts (QASSE), promoted notable SQL Server experts by arranging for speaking and byline opportunities. Commissioned white papers and tech briefs for Quest products.

• Public Relations Specialist - Database Management Solutions

  Quest Software

  (Public Company; 1001-5000 employees; QSFT; Computer Software industry)

  April 2006 — August 2008 (2 years 5 months)

  Managed Public/Analyst Relations for 40+ products spanning SQL Server, DB2, Oracle, Sybase and MySQL. Responsibilities included: Created and executed annual public/analyst relations campaigns that outlined product launches, company news, award opportunities, trade shows, products reviews, etc.
   Managed lists of award/speaking opportunities, reviewed and submitted applications.
   Researched and implemented “new media” opportunities, including blogging, online communities, podcasts, and webcast campaigns.
   Authored and distributed news releases to targeted media for maximum coverage. Received coverage from CBS, InfoWorld, SQL Server Magazine, etc.
   Crafted pitches for editors conducting product reviews; received coverage in InfoWorld, SQL Server Magazine, SD Times, DatabaseJournal.com etc.
   Arranged and facilitated meetings between executives and editors/analysts including media interviews at tradeshows: Oracle OpenWorld, Microsoft’s TechEd, PASS, IBM-IOD, etc.

• Public Relations Associate

  Parasoft Corp.

  (Privately Held; 201-500 employees; Computer Software industry)

  June 2005 — March 2006 (10 months)

  Assisted in Public Relations for 5 products spanning Java, C/C++, SOA, Web Services and .Net. Responsibilities included:
  Presented abstracts to technical magazines for publication, articles were placed in Dr Dobb’s Journal, Web Services Magazine, Java Developer’s Journal, etc.
  Distributed news releases to appropriate media
  Maintained up-to-date lists of editorial contacts and identified editorial opportunities using editorial calendars
  Tracked all media coverage of Parasoft and major competitors
  Arranged and moderated meetings between Parasoft executives and editors
  Compiled important internal company information weekly and distributed internal newsletter

• Intern - Public Relations

  The Museum of Contemporary Art - Denver

  (Privately Held; 1-10 employees; Fine Art industry)

  May 2004 — August 2004 (4 months)

  Authored press releases and public service announcements
  Aided in outreach programs to the community
  Organized monthly and yearly visitor profiles for statistical trends and descriptive variables

Rachel Gross’s Education

• Eastern New Mexico University

  MA , Communication , 2003 — 2005

  Activities and Societies:

  Member of Phi Kappa Phi (Honor Society) 2005
  Member of Eastern New Mexico University Student Success Scholarship Committee 2005.
  Chair of Eastern New Mexico University Lobbying Committee 2004-2005.
  Student Senator at Eastern New Mexico 2004-2005

• Southern Utah University

  BS , Communication , 1999 — 2002

  Activities and Societies:

  Speech and Debate, Delta Sigma Rho - Tau Kappa Alpha, Lambda Pi Eta, Utah Intercollegiate Assembly,

• PineView High School

  HS Degree , General , 1998 — 1999

• Dixie High School

  n/a , 1996 — 1998