Munich Area, Germany
- Education
-
- Universität Hamburg
- Connections
-
48
connections
- Industry
- Broadcast Media
Prof. Knut Foeckler’s Summary
Knut Foeckler is an internationally renowned expert in all matters concerning marketing and media. His know-how comprises the production and creative side of broadcasting through to research and sales and marketing.
company "Gesellschaft fuer Marktforschung" in Hamburg. Thereafter he took the position of the assistant to the General Manager and worked as personnel manager of a Unilever firm. In 1975 he joined the marketing team of Philip Morris GmbH and was promoted to Managing Director Marketing in 1987. Marlboro became the number one brand in the German market.
In 1992 he served the Munich based KirchGroup [media] as Executive Vice President, and from 1993-1995 he moved on to hold the position of Head of Entertainment and Director Marketing at SAT.1 television. Subsequent positions were held as Managing Director of MSN Germany and most recently Executive VP and board spokesman for DTAG and their multimedia platform.
The focus of his consulting is TV-Broadcast, new media, converging media, marketing and brand strategy. 2004 saw the launch of terranova, a Free TV documentary broadcast station based in Cologne, under his consultancy.
Keen always to share his knowledge, Foeckler has in addition to his business career taught as a professor for Design at the Cologne International School of Design as well as lecturing at the University for Television and Film (HFF) in Munich, and receiving an honorary professorship at the Freie Universitaet Berlin, Institute for Arts and Media Administration, teaching Marketing and New Media. He teaches MEDIA at the MBS/Munich Business School, and he is a member of the advisory board for Post-Graduate-Studies EMBE HSG / Executive Master of Business Engineering at the Hochschule St. Gallen, Switzerland.
He also serves as President of “Keine Macht den Drogen” (No Power To Drugs), a non-profit organization fighting against drug abuse amongst children and young adults.
