LinkedInPip Chesters

Pip Chesters

at 3M Health Care UK

Location
Leicester, United Kingdom
Industry
Online Media
Current
  1. 3M Health Care UK
Previous
  1. 3M UK PLC
Education
  1. Chartered Institute of Marketing
222connections

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222connections
3M Health Care UK

3M Health Care UK

Senior eMarketing Executive

– Present

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Background

Summary

Goals:
Develop and promote the use of digital communications to meet customer expectations
Specialties: Digital marketing tools and techniques, web and mobile site development, SEO/PPC, data protection, RFP, web metrics analysis and interpretation
10 years background in banking. 1979 - 1989
Labour Market Research, Nottingham Training and Enterprise Council (TEC) 94- 96
Marketing Government Sponsored Business Programmes (TEC)1996 - 2000
E-Marketing Executive 3M Health Care (3MHC) 2000 - 2001
Senior E-marketing Executive 3M HC 2001 - 2002
E-Marketing Communications Manager 3M UK PLC 2003-2005
Senior eBusiness Executive 3M HC 2005 - 2013

Experience

Senior eMarketing Executive

3M Health Care UK
– Present (9 years 9 months)Loughborough, Leicestershire

eBusiness project management, internal client account management, manage web team responsible for website creation and maintenance, email marketing, SEO & PPC, online advertising. Lead social media marketing and communications, measure and analyse digital marketing metrics, drive web site traffic growth, agency management

E-Marketing Communications Manager

3M UK PLC
(2 years)Bracknell

eBusiness project management, internal client account management, website creation and maintenance, email marketing, SEO & PPC, website metrics and analysis, online advertising, agency management

Senior E-Marketing Executive

3M Health Care UK
(1 year 6 months)Loughborough, Leicestershire

Languages

  1. English

    Native or bilingual proficiency
  2. French

    Limited working proficiency

Skills

  • B2B Marketing
  • PPC
  • Marketing Management
  • Website Development
  • Data Privacy
  • Digital Marketing
  • Email Marketing
  • RFP
  • Marketing Strategy
  • Product Marketing
  • Web Marketing
  • Social Media Marketing
  • Marketing
  • E-business
  • Online Advertising
  • Account Management
  • Management
  • See 2+  See less

Education

Leeds Beckett University

European Finance and Accounting Dual Degree with ESC Caen (Mention Bien), French, Business Law, Accounting, Marketing, Quantative Analysis, Human Resources

Activities and Societies: Student representative 2 years running

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