Pierre Bernassau

Current

Marketing Director, EMEA at SYSTRAN

Past

Marketing Manager, SEMEA, Content Management Division at EMC
Marketing Director, SEMEA at EMC Documentum
Marketing Manager at EVER

Marketing Director, SEMEA at OPEN TEXT
Product Manager at Micropole-Univers
Sales Account Manager at Henco Software Inc.
System Engineer at Bull

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4 more...

Education

Ecole Centrale de Lyon

Recommended

5 people have recommended Pierre

Connections

433 connections

Industry

Computer Software

Pierre Bernassau’s Summary

Marketing leadership positions in USA software vendors focused in text, document, content anf information management solutions (lead generation, business & partner alliance, product management, press relation and marketing evangelist).
Currently, European marketing director at SYSTRAN. Previously, Southern Europe marketing director at EMC Documentum during 6 years and Open Text (formerly Information Dimensions Inc.) during 10 years.

Pierre Bernassau’s Specialties:

+20 years of experience (sales, product & marketing mix) in content, document and information management markets (enterprise software solutions).

Pierre Bernassau’s Experience

Marketing Director, EMEA

SYSTRAN

(Privately Held; 51-200 employees; Computer Software industry)

October 2005 — Present (3 years 10 months)

SYSTRAN is the market leader for language translation software solutions for desktop, enterprise and Internet that enhance communication in more than 50 language combinations. With over three decades of expertise, SYSTRAN’s software is the choice of leading global corporations such as Symantec, SWIFT, EADS, Cisco, Ford, Saint Gobain, Veolia, portals including Babelfish and Yahoo!, and public agencies like the US Intelligence Community and the European Commission.
I am responsible for Marketing, Product Marketing, Marketing Communication and Marketing Alliances & Channels for Europe.
I manage a team of 3 persons.
Marketing Manager, SEMEA, Content Management Division

EMC

(Public Company; Computer Software industry)

January 2005 — October 2005 (10 months)
Marketing Director, SEMEA

EMC Documentum

(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)

August 2000 — January 2005 (4 years 6 months)

I created the marketing and alliances department in France from scratch. Then, I extended it to Spain, Italy and Middle East. I generated strong local awareness within system integrators and partners communities. I kept customer confidence to better cross-sell and up-sell during a major release shift. I wrote case studies and customer testimonials to increase awareness on business solutions rather than product features.
My main goal was to be on the fields and helped each account manager with the right marketing and sales service (lead gen, value proposition, partner solution, and sales tools). I also kept the corporate strategy alignment and run pan European campaigns.
I created a marketing team of 4 people, including one remote person in Spain.
Marketing Manager

EVER

(Computer Software industry)

1999 — 2000 (1 year)

Create marketing and communication department. Do a complete renovation for all corporate communication tools (web site, collaterals, press relation). Win iExpo (formerly IDT) prize for best communication during the annual tradeshow. Help sales to develop business and did customer loyalty activities (user conferences, seminars).
Marketing Director, SEMEA

OPEN TEXT

(Public Company; OTEX; Computer Software industry)

1990 — 1998 (8 years)

Starting as the product manager for BASIS, and after the successfull launch of BASISplus, with a customer base migration challenge, I took overall marketing responsabilities within the Southern Europe and Benelux territories. Lastly, did the successfull localization and launch of Livelink in France.
Product Manager

Micropole-Univers

(Privately Held; 501-1000 employees; Information Technology and Services industry)

January 1989 — January 1990 (1 year 1 month)

As the key customer contact, I managed the business transfer for Henco Software customer base to Micropole Univers, our main system integrator.
Sales Account Manager

Henco Software Inc.

(Privately Held; 201-500 employees; Computer Software industry)

January 1986 — January 1989 (3 years 1 month)

Henco Software developped a 4GL development software (INFO) and a multimedia database management system (InfoDB+).
System Engineer

Bull

(Public Company; 10,001 or more employees; BULL; Information Technology and Services industry)

September 1983 — January 1986 (2 years 5 months)

Pre-sales activites for government, defence and telecom markets.