Phillip Kemelor

Current

• Vice President, Strategic Analytics at Semphonic
• Principal Analyst at CMS Watch Web Analytics Report

Past

• Manager, Internet and Database Operations at SAIC
• Author at The Executive's Guide to Web Site Measurement and Testing
• Web Application Project Manager at Verizon Telecom

9 more...

Education

• University of Maryland College Park
• Bridgewater Raritan High School East
• Emory University

Recommended

2 people have recommended Phillip

Connections

500+ connections

Industry

Internet

Websites

• Exec's Gde to Site Measurement
• Semphonic
• CMS Watch Web Analytics Rpt

Phillip Kemelor’s Summary

Phil Kemelor, Vice President of Strategic Consulting Services for Semphonic, is a noted author and speaker on web analytics.

He is the lead analyst for "The CMS Watch Web Analytics Report" and the author of "The Executive's Guide to Web Site Measurement and Testing."

A former journalist, marketing executive and 14 year Internet veteran, he has 10 years of experience in web analytics and previously headed the web analytics program at Bell Atlantic. He co-founded and served as Principal Consultant for the web analytics consultancy at NetGenesis, one of the first web analytic software firms and led engagements with a number of Fortune 500 firms. He has also headed Web development, business process and operations initiatives for, Verizon, SAIC and government agencies including the US Postal Service.

Phillip Kemelor’s Specialties:

o Web Analytic Program Development and Management
o Analytic and Measurement Based Internet Strategy
o Web usability, interface design and information architecture
o Vendor Neutral Internet Technology Software Selection
o Information technology business processes

Phillip Kemelor’s Experience

• Vice President, Strategic Analytics

  Semphonic

  (Privately Held; 11-50 employees; Internet industry)

  July 2007 — Present (2 years 5 months)

• Principal Analyst

  CMS Watch Web Analytics Report

  (Internet industry)

  December 2006 — Present (3 years )

  The Web Analytics Report evaluated 13 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and "hands on" testing of solutions.

Additional Information

Phillip Kemelor’s Websites:

• Exec's Gde to Site Measurement
• Semphonic
• CMS Watch Web Analytics Rpt

Phillip Kemelor’s Interests:

web analytics, web site measurement and testing, Omniture, Visual Sciences, Coremetrics, Unica, IndexTools, Site Intelligence, Nedstat, AuriQ, internet advertising, WebTrends, WebAbacus, ClickTracks, HBX, Google Analytics

Phillip Kemelor’s Groups:

Web Analytics Association, Web Managers Round Table, Web Analytics Wednesday, eMetrics, X Change, cmf2007

•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Web Analytics Association
•    eMarketing Association Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    eGov Community
•    PRSA Health Academy & Friends
•    GovLoop
•    X Change Conference 2008
•    Web Managers Roundtable
•    VisiStat
•    W3C eGovernment Interest Group
•    Web Governance
•    Government 2.0 Club
•    Government Market Master