Peter Olaf Looms

Current

• senior consultant at DR / Danish Broadcasting Corporation

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Broadcast Media

Peter Olaf Looms’s Summary

Consultant responsible for championing strategic projects from the drawing board to a point at which they can be handed over to others for implementation & routine operation.

Recent work includes:
- PVR services on free-to-air digital television in Europe
- Adapting television promotion strategies to take account of time-shifted & on-demand viewing
- Providing inputs to mobile TV strategies by studying the use of "personal pocket media" - rich media on handheld devices
- Providing strategic inputs on Digital Television & e-inclusiveness, including setting up the EU DTV4All consortium.

What summarizes my work is holistic change management in an international context.

I am helped by having posts as
- visiting associate professor at the University of Hong Kong ECOM/ICOM Masters programme (DAM, Digital Assets, Convergence and Digital Entertainment)
- Programme Director [Masters in IT - interactive design and multimedia]
- External lecturer at the IT University in Copenhagen, Danish Technical University (Project Management; Innovation & Digital Media, supervising postgraduate dissertations; setting up collaboration with Singapore Management University to promote globalisation & inter-cultural communication skills)
- visiting fellow at ITRI, Murdoch University &
- member of an industrial panel advising the Danish government on strategic research priorities towards 2015

It's useful to have a foot both in academic life and in the daily realities of a media company with 360-degree commissioning. There are useful synergies from doing both.

Since May 2007, I have been also doing independent consultancies compatible with my commitments at DR, primarily for the European Commission (evaluations of project submissions); consultancy work for overseas universities & university publishers (change management & the use of ICT in teaching and learning); national media strategy at FAS, Ireland; e-learning strategies for commerce & industry (NZ).

Peter Olaf Looms’s Specialties:

Strategic planning for new media, with specific reference to digital television, HDTV, IPTV and personal mobile media (aka personal pocket media). Have been chairperson of 3 international working parties on the use of open standards for PVRs and other time-shift and on-demand devices. In 2006 began work on personal pocket media and its implications for public service broadcasters.