Peter Jap

Current

Retail Development Specialist at Ford Motor Company

Past

Zone Manager at Ford Motor Company
Ford Division Marketing Analyst at Ford Motor Company
Pricing analyst at Ross Products Division at Abbott Laboratories

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Education

Emory University - Goizueta Business School
The Ohio State University - The Max M. Fisher College of Business

Connections

137 connections

Industry

Automotive

Peter Jap’s Summary

I've spent 6 years creating win-win situations for Ford Motor Company's biggest B2B partner, the local dealer. Regardless of position, the objective is to always gain market share, increase profitability, and create higher levels of brand awareness in the Southeast. I've progressed through various functional departments within Ford as well as through the hierarchical organization. My expertise includes, launching multi-tiered branding campaigns, building and executing business plans for our dealerships, and creating value within these multi-million dollar business partners. In addition to the quantitative skills of financial statement analysis, accounting, and analytical experience at Ford, I have a proven track record of relationship building and selling skills by exceeding volume, share, and wholesale objectives in each of my various positions.

I've also taken the challenge to go back to school and have recently graduated with my MBA from Emory University's Goizueta Business School. My emphasis was in marketing and this has supplied me with a solid foundation of analytical skills. My experience includes market segmentation, targeting, positioning, new pricing and willingness to pay analysis, market sizing, and new concept testing using a combination of cluster, conjoint, discriminant, factor, and regression analysis. Finally, I'm finishing up a directed study where I've created ad campaigns for local businesses using Google AdWords and utilizing Google analytics to create low cost/ high value ads for businesses that can drive traffic on a local level. The directed study includes extensive work on lifetime value models, customer equity models, and multivariable testing.

My MBA experience at Emory, along with my proven track record at Ford Motor Company has given me a unique blend of skills that will allow me to create value in any position I hold.

Peter Jap’s Specialties:

product launches, multi-tier branding campaigns, event marketing, creating local advertising campaigns, search engine marketing, Google AdWords, financial statement analysis, business planning, statistical and analytic modeling,

Peter Jap’s Experience

Retail Development Specialist

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

March 2006 — Present (3 years 5 months)

Created a new position for a LM specialist to grow Atlanta-area sales; Out performed the region by 10%

Design and executed yearly business plans for target dealers to grow profitability and sales

Applied analytics to increase profits for Atlanta area dealers 20% YOY in 2006, by increasing inventory turns.

Elite Achiever/ Golden Gloves recognition
Zone Manager

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

July 2002 — March 2006 (3 years 9 months)

Exceeded wholesale requirements & achieved YOY market share growth for every LM zone I've managed

Leveraged financial statement analysis to create costs saving opportunities in dealerships

Created co-op advertising programs with key dealers to increase awareness and sales in key markets

ZM of the month/ quarter recognition

Back-to-back American Idol Balance Out Winner in 2003 & 2004 for best wholesale/ retail sales performance
Ford Division Marketing Analyst

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

January 2002 — July 2002 (7 months)

Created X-plan events in the Atlanta area to increase sales; resulted in 8% gains YOY in partner sales

Analyzed industry data for the Marketing Team to more effectively use incentives and advertising among FDAFs.

Managed contest for the dealers to improve CSI scores, resulting in high Blue Oval Certification levels.
Pricing analyst at Ross Products Division

Abbott Laboratories

(Public Company; 10,001 or more employees; ABT; Pharmaceuticals industry)

January 2000 — January 2002 (2 years 1 month)

Analyzed financial projections for Ross Product's Division's new Partner's Plus pricing program. This involved both revenue and risk analysis for potential distributors who were switching over the Ross's new pricing program.

Peter Jap’s Education

Emory University - Goizueta Business School

MBA , Marketing , 2006 — 2008

Analytics Toolkit - Proficiency in XLStat (Excel add-in similar to SPSS)
Hands on experience in:
1. Market Segmentation (using cluster & conjoint analysis)
2. Targeting (using discriminant analysis)
3. Product Positioning (via factor analysis, perceptual maps)
4. Pricing (via regression models & conjoint analysis)
5. Concept testing and market sizing (via conjoint analysis & BASES)
The Ohio State University - The Max M. Fisher College of Business

BSBA , Marketing , 1997 — 2001

Activities and Societies:

OMA Excellence Scholar, American Marketing Association, Deans List, Pfizer Scholarship winner, GCSTO swim coach