Penny Baldwin

Current

• Principal & CEO at Penny Baldwin & Partners, Inc.

Past

• Managing Partner at Y&R Brands
• Managing Partner at Young & Rubicam
• Managing Partner at Wunderman San Francisco

• President at Arnold San Francisco
• EVP,Executive Group Director at McCann Erickson San Francisco
• SVP, Communications Planning Director at McCann-Erickson
• Director of Client Services at Ogilvy & Mather Direct/West, San Francisco, CA

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Education

• San Francisco State University

Connections

104 connections

Industry

Marketing and Advertising

Penny Baldwin’s Summary

Managing Partner responsible for agency and client management, business development, brand and marketing strategy and multi-disciplinary communications services spanning advertising, direct marketing, digital communications, POS, packaging, collateral, corporate identity, channel communications and retail promotions. Diverse industry experience including technology, consumer packaged goods, telecommunications, wireless and mobile applications, finance, insurance, sports, energy, health, travel and more.

Responsible for affecting agency turnaround and business diversification resulting in six years of consecutive growth and significantly enhanced, continuous profitability.

Penny Baldwin’s Specialties:

Marketing and brand strategy
Go-to-market strategies; Communications architecture
P&L management
Team leadership
Business growth and development
Business diversification
Agency relations

Penny Baldwin’s Experience

• Principal & CEO

  Penny Baldwin & Partners, Inc.

  (Marketing and Advertising industry)

  March 2009 — Present (10 months)

  Marketing and communications consultancy for client organizations, communication agencies, new media firms and business start-ups. Specializing in marketing and brand strategy, business strategy, brand value propositions, business growth and development, go-to-market strategies and integrated communications spanning digital marketing, direct marketing and advertising. Advisor on agency partnerships, selection and compensation.

• Managing Partner

  Y&R Brands

  (Public Company; WPPGY; Marketing and Advertising industry)

  December 2002 — March 2009 (6 years 4 months)

• Managing Partner

  Young & Rubicam

  (Public Company; WPP; Marketing and Advertising industry)

  December 2002 — March 2009 (6 years 4 months)

• Managing Partner

  Wunderman San Francisco

  (Marketing and Advertising industry)

  2003 — 2008 (5 years )

• President

  Arnold San Francisco

  (Marketing and Advertising industry)

  2000 — 2002 (2 years )

• EVP,Executive Group Director

  McCann Erickson San Francisco

  (Marketing and Advertising industry)

  1997 — 2000 (3 years )

• SVP, Communications Planning Director

  McCann-Erickson

  (Marketing and Advertising industry)

  1994 — 1997 (3 years )

• Director of Client Services

  Ogilvy & Mather Direct/West, San Francisco, CA

  (Marketing and Advertising industry)

  1988 — 1994 (6 years )

Penny Baldwin’s Education

• San Francisco State University

  1977 — 1981

Penny Baldwin’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch