Paula Riley

Paula Riley

Art Director

Location
Madison, Wisconsin Area
Industry
Consumer Goods

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Paula Riley's Overview

Current
Past
Education
Connections

307 connections

Websites

Paula Riley's Summary

I have experience in...
• Art direction (advertising and editorial)
• Graphic design (print and digital)
• Art directing photo shoots
• Producing photo shoots (scheduling, casting models, booking talent - wardrobe, hair, and food stylists, animal wranglers and location scouts)
• Photo editing
• Styling
• Website design
• TV and radio
• Conceptualization and brainstorming
• Conceptual sketching
• Production
• Printing and paper quotes
• Printer/light room proof checks

Specialties

I'm excellent at...
• Branding and identity
• Leading projects
• Mentoring designers and editors
• Understanding client needs
• Researching trends
• Collaborating with team members
• Meeting deadlines
• Creative presentations
• Understanding photographic needs
• Working with little to no direct supervision
• Moral building
• Troubleshooting
• Fast learning
• Being goofy and fun but still get the job done!

Paula Riley's Experience

Public Company; 1001-5000 employees; MAT; Consumer Goods industry

March 2008Present (6 years 7 months) Middleton, WI

American Girl magazine is an award-winning children’s lifestyle publication. As Art Director I am responsible for maintaining the visual integrity of the magazine. I handle a variety of job duties such as concepting and layout design, collaborating with other Art Directors and Editors, and directing Photographers and Illustrators. Because I was able to hit the ground running, I was quickly given additional responsibilities early on. These include producing, concepting, and art directing covers and feature photo shoots, and maintaining Art Directors schedules. All while balancing a demanding and fast-paced schedule, and contributing ideas to keep each issue fresh and interesting.

Graphic Designer/Art Director

Freelance

20062012 (6 years) Madison, Wisconsin Area

Graphic Designer/Website Designer:
Various design duties for a range of clients. Most notable was my involvement in creating branding and advertising materials, as well as company websites, for two start-up businesses: KB Window Cleaning and Aubre Andrus, LLC.

Art Director/Graphic Designer:
While serving as Creative Chair for Ad 2 Madison, I concepted, designed, and helped write a number of postcards, posters, invitations, and logos to promote educational and social club events.

Art Director/Graphic Designer:
Working with AAF-Madison (American Advertising Federation) to design ADDY Award Show materials (invitation, call-to-entries, etc.), as well as organization brochure.

Photographer:
Gained valuable knowledge of cameras, photographic composition, and directing subjects with hands-on experience as a wedding photographer’s assistant.

Junior Art Director/Graphic Designer

Kennedy Communications

Privately Held; 11-50 employees; Marketing and Advertising industry

March 2007March 2008 (1 year 1 month) Madison, Wisconsin Area

Kennedy Communications is a small, but fast-growing, advertising agency. I specialized in concepting, designing, and production work for a variety of local and national clients. Sold my first campaign within a few weeks, proving early my ability for unique creative thought. Brought new work ethics to the existing creative process, thus creating an environment that welcomes brainstorming sessions and open concept sharing. Developed strong working relationships with the Account Executives. Learned to work in a variety of mediums including radio, TV, print, outdoor, and web.

• Received 4 professional ADDY's for work done at Kennedy Communications - Madison Advertising Federation (AAF affiliation)

Graphic Design Intern

American Girl/Mattel Inc.

Public Company; 1001-5000 employees; MAT; Consumer Goods industry

May 2006March 2007 (11 months) Middleton, WI

American Girl catalog layout and design. Worked in a team setting to overcome deadlines. Brought fresh ideas to the table during the catalogs’ re-design. In addition to layout design, I assisted with concept sketching, photo shoots and light room proof checks.

Order Processor

TDS Metrocom

Public Company; 10,001+ employees; TDS; Telecommunications industry

20022005 (3 years)

Paula Riley's Skills & Expertise

  1. Troubleshooting
  2. Advertising
  3. Customer Requirements
  4. Branding & Identity
  5. Projects
  6. Art Direction
  7. Adobe Creative Suite
  8. Graphic Design
  9. InDesign
  10. Illustrator
  11. Logo Design
  12. Layout
  13. Illustration
  14. Web Design
  15. Photography
  16. Mac
  17. Posters
  18. Brochures
  19. Blogging
  20. Magazines
  21. Typography
  22. Art
  23. Image Editing
  24. Photo Shoots
  25. Creative Strategy
  26. Concept Development
  27. Catalogs
  28. Brand Development
  29. Editorial
  30. Corporate Identity
  31. Photoshop
  32. Marketing Communications
  33. Vector Illustration
  34. Digital Illustration
  35. Direct Mail

View All (35) Skills View Fewer Skills

Paula Riley's Education

Madison Area Technical College

Associate Degree of Applied Arts, Graphic Design, Illustration, Website Design, Marketing

20042006

Highly proficient in the Mac environment with Adobe software including: Photoshop, Illustrator, InDesign, and Acrobat. Familiar working in Microsoft PowerPoint and Word. Briefly worked in HTML coding, Dreamweaver, Flash and QuarkXPress. Adobe CS3 and CS5.

• Dean’s List 2005 - ’06

Activities and Societies: Phi Theta Kappa

Paula Riley's Additional Information

Websites:
Interests:

blogging, traveling, graphic design, illustration, painting, photography, crafting

Groups and Associations:

Ad 2 Madison member (2007-2010) • Creative Co-Chair ‘08-’09 season • Creative Chair '09-'10 season American Advertising Federation member (2012) Girl Scout Troop co-leader (2011-present)

Honors and Awards:

MATC Portfolio of Merit (2006)

Eugenie Mayer Bolz Memorial Scholarship (2006)

Winfried Guenther Memorial Scholarship (2006)

American Advertising Federation
• 2 Student ADDY Awards (2006-’07)
• 4 Professional ADDY Awards (2008)

Contact Paula for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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