Paul Rosenthal

Current

• Guest Lecturer-Health Communication Topics at Tufts University School of Medicine
• Adjunct Faculty at Emerson College
• Director Consumer Segmentation and Engagement Strategies at Health Dialog

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Past

• Principal at Arrco Medical Art & Design, Inc
• Sales/Account Rep at Toppan Printing

Education

• Emerson College
• Tufts University School of Medicine
• Brandeis University

• BCDS

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Recommended

6 people have recommended Paul

Connections

225 connections

Industry

Health, Wellness and Fitness

Websites

• My Company

Paul Rosenthal’s Experience

• Guest Lecturer-Health Communication Topics

  Tufts University School of Medicine

  (Marketing and Advertising industry)

  2008 — Present (1 year )

• Adjunct Faculty

  Emerson College

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  August 2007 — Present (2 years 5 months)

  Adjunct Professor at the graduate program in marketing communication, lecturing on social marketing and other health communication related disciplines.

• Director Consumer Segmentation and Engagement Strategies

  Health Dialog

  (Privately Held; 1001-5000 employees; Hospital & Health Care industry)

  May 2005 — Present (4 years 8 months)

  Health Dialog provides care management and analytic services. It also offers disease management, analytic, telephonic and online health coaching, as well as health and wellness services for individuals, payors, and physicians. My role here is to create tailored outreach and communication for the CMS Medicare Health Support Program and other internal Health Dialog clients. By effectively targeting and planning using sophisticated segmentation strategies, I help Health Dialog to reach and engage individuals who can benefit from Health Coaching support . Based on an opportunity analysis of each health plan or employer’s population, I develop a customized outreach program that is designed to target those individuals who are identified as high-risk and impactible.

• Principal

  Arrco Medical Art & Design, Inc

  (Privately Held; 1-10 employees; Graphic Design industry)

  September 1992 — May 2005 (12 years 9 months)

• Sales/Account Rep

  Toppan Printing

  (Public Company; 1001-5000 employees; Printing industry)

  September 1988 — September 1992 (4 years 1 month)

Paul Rosenthal’s Education

• Emerson College

  MA , Health Communication , 2000 — 2007

• Tufts University School of Medicine

  MA , Health Communication , 2000 — 2007

• Brandeis University

  BA , Psychology/Legal Studies , 1983 — 1987

• BCDS

  1979 — 1983

Additional Information

Paul Rosenthal’s Websites:

• My Company

Paul Rosenthal’s Groups:

BSA

•    Inbound Marketers - For Marketing Professionals
•    Healthcare Communication & Marketing Association
•    Marketing Executives Group
•    Lifesciences Opportunities in US
•    Emerson College Alumni Association
•    Medical Marketing & Communications Group
•    The Managed Care Leadership Network
•    Bupa Employees
•    Social Media Marketing
•    Brandeis University Alumni Networking Group
•    Tufts-Emerson Health Communication
•    Managed Care Executives
•    National Eagle Scout Assoc. (NESA)
•    Health Communication
•    Camp Tel Noar Alumni
•    Health Dialog Service Corporation
•    Social Marketing Group
•    Social Media and Health Care

Paul Rosenthal’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• reference requests
• getting back in touch