Paul Gibler

Consultant, speaker, trainer and author with expertise in marketing and communications for b2b, b2c organizations and associations. Specialized expertise in e-marketing and marketing communications - permission e-mail marketing; e-content strategies; web site, brand and communications audits. PowerPoint and presentation skills assessment, training and executive coaching.

Paul Gibler’s Specialties:

e-Marketing, Marketing Communications, Public Speaking, Training, Branding and Identity, Corporate Communications, Global Communications, Internal Communications

Paul Gibler’s Experience

Lecturer

University of Wisconsin Milwaukee

(Educational Institution; 501-1000 employees; Higher Education industry)

2003 — Present (6 years)

Teach Introductory e-Business and Graduate level Internet Marketing courses.
Instructor

University of Wisconsin-Platteville

(Educational Institution; 501-1000 employees; Higher Education industry)

September 2000 — Present (8 years 11 months)

Develop and teach live and online marketing courses including retailing, introduction to marketing and international retailing.
the Web Chef
ConnectingDots (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Professional Training & Coaching industry)

January 2000 — Present (9 years 7 months)

Public speaker and trainer on e-business and marketing topics (search engine marketing, e-mail permission marketing, online advertising, branding, strategic planning, retaining customers online). Trainer and executive coaching on effective presentations and the use of PowerPoint.
Principal Consultant
ConnectingDots (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Management Consulting industry)

November 1999 — Present (9 years 9 months)

Internet strategist and consultant focused on the business-to-business, health care, education and life science sectors. Professional trainer and speaker. Conduct web site audits. Develop strategies for start-ups and existing businesses.
Lecturer

Marquette University

(Educational Institution; 1001-5000 employees; Higher Education industry)

September 2003 — November 2006 (3 years 3 months)

Developed and taught "PPT - Powerful Presentations Techniques" MBA mini-course on Presentation Skills and the effective use of PowerPoint.
Lecturer

University of Wisconsin Whitewater

(Educational Institution; 1001-5000 employees; Higher Education industry)

September 2003 — May 2005 (1 year 9 months)

Developed and taught undergraduate courses in marketing (Principles of Promotion, B2B Marketing, Principles of Marketing, Product Policy and International Marketing).
Director of Global Marketing Communications

Promega

(Privately Held; 501-1000 employees; Biotechnology industry)

May 1997 — October 1999 (2 years 6 months)

Developed and implemented marketing, corporate and employee communications plans. Managed 12-person team of account service, web publishing, web marketing, creative service and meeting professionals. Managed development of catalogs, web and intranet sites.
Marketing Communications Manager

Ohmeda, division of The BOC Group

(Public Company; 5001-10,000 employees; Medical Devices industry)

October 1994 — May 1997 (2 years 8 months)

Developed and implemented global integrated communications plans. Managed graphics department, copy center and literature distribution functions. Developed and maintained worldwide web site, managed $1.5 million annual budget and nine-person staff.
Marketing Manager

CUNA Mutual Group

(Privately Held; 1001-5000 employees; Financial Services industry)

October 1991 — October 1994 (3 years 1 month)

Responsible for competitive intelligence, market research, market and product development, marketing mix identification and management, sales force training and customer support and delivery of a coordinated package of institutional and consumer insurance products.
Manager

CUNA Mutual Group

(Marketing and Advertising industry)

1990 — 1994 (4 years)
Professional Relations Manager

Anaquest, Inc. Division of The BOC Group

(Public Company; 5001-10,000 employees; Pharmaceuticals industry)

June 1982 — May 1991 (9 years)

Developed and implemented relationship-based marketing strategies targeting hospital pharmacists. Responsible for value-added marketing programs for all customer segments.
Manager

Anaquest

(Marketing and Advertising industry)

1980 — 1990 (10 years)
Instructor

Milwaukee School of Engineering

(Educational Institution; 51-200 employees; Higher Education industry)

May 1980 — May 1982 (2 years 1 month)

Developed/taught marketing, accounting, economics and finance. Student advisor to Society for the Advancement of Management.

Paul Gibler’s Education

University of Michigan - Stephen M. Ross School of Business

MBA , Marketing , 1978 — 1980

Activities and Societies:

Marketing Club
Research Assistant
University of Pennsylvania - The Wharton School

BS , Marketing/Accounting , 1974 — 1978

Activities and Societies:

Newman Club
St. John's Northwestern Military Academy

High school , College Prep , 1971 — 1974

Additional Information

Paul Gibler’s Websites:

Paul Gibler’s Groups:

American Marketing Association
American Society of Training & Development South Central Wisconsin Chapter
International Association of Business Communicators
Madison Advertising Federation (American Advertising Federation)
National Speakers Association - Wisconsin