PAUL CALDERA

Current

Founder/Partner at Saltworks – Informed Design for Enthusiast Brands

Past

Vice President, Creative Director at marchFIRST
Partner at USWeb/CKS
Founder/Principal at Caldera Design Inc.

Lead Designer at MGM/United Artists

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Education

Parsons School of Design
New School University

Recommended

2 people have recommended PAUL

Connections

500+ connections

Industry

Design

Websites

My Company

PAUL CALDERA’s Summary

Paul Caldera is a Creative Partner for Saltworks – Informed Design for Enthusiast Brands. For the past two decades, Paul has helped leading North American companies in a wide range of industries develop strategic design and integrated brand communication programs. In all cases, Paul's work has had a positive and measurable impact on his clients' business performance.

PAUL CALDERA’s Specialties:

Brand strategy, interactive media, product and capabilities collateral, consumer packaging, product graphics, identity programs, and point-of-sale materials with a focus on enthusiast markets including Travel + Leisure, Aerospace, Boating, Outdoor, Music, Golf, Bicycle, and Sporting Goods.

PAUL CALDERA’s Experience

Founder/Partner

Saltworks – Informed Design for Enthusiast Brands

(Marketing and Advertising industry)

2002 — Present (7 years)

Saltworks, is a leading marketing strategy + design firm to companies that serve enthusiast markets.

Saltworks creates marketing communications that build brands for clients like The North Face, Backroads Active Travel, Parker Guitars, JanSport, Segway, Elderhostel, Hinckley Yachts, Thomson Safaris, Cessna Aircraft, Ben Hogan Golf and many others.
Vice President, Creative Director

marchFIRST

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

2000 — 2002 (2 years)

A global Internet professional services company created by the merger of USWeb/CKS and Whittman-Hart. Creative Director responsibilites included the leadership of the Brand Building Group, critiquing concepts, mentoring staff, and enabling the development of innovative and creative solutions. Additional responsibilities included the financial management of projects, development of proposals and presentations to our Global 3000 clients, hiring and retaining Brand Building professionals, and day-to-day operations of the Brand Building Group.
Partner

USWeb/CKS

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

2000 — 2000 (less than a year)
Founder/Principal

Caldera Design Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1985 — 1999 (14 years)

Caldera Design specialized in the development of strategic marketing communications for both consumer lifestyle and corporate clients throughout North America. Responsibilies included all aspects of creative direction, new business development, and company management.
Lead Designer

MGM/United Artists

(Public Company; 5001-10,000 employees; Entertainment industry)

1983 — 1985 (2 years)

Responsibilites included design and production of packaging, collateral, and point-of-sale materials for MGM's Home Video division.