Community & Social Media Consultant
San Francisco Bay Area
- Past
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- Consultant at P.Roll Enterprise
- Sales & Marketing Consultant at Alite Designs
- Director of Marketing and Community at Timbuk2 Designs
- Visual Merchandising Manager at Mountain Hardwear
- Site Merchandiser at Walmart.com
- National Sales Manager at Zoic Apparel
- Women's Segment Manager at Hardcloud.com
- Sales Manager at Timbuk2 Designs
- Visual Merchandising Manager at The North Face, Inc.
- Buyer at Wheelsmith, Inc.
- Recommended
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4 people have recommended Patti - Connections
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- Industry
- Marketing and Advertising
- Websites
Patti Lord’s Summary
Brand development and community engagement.
Client relationships and project management.
Special interest in leveraging brand evangelist peerfluence within social networks, blogs, and web-based communities.
Specially skilled at team building and advanced backward skating.
Patti Lord’s Specialties:
Product Customization
Social Networks
Social Media
Traffic and search term analysis
Patti Lord’s Experience
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Consultant
P.Roll Enterprise
(Marketing and Advertising industry)
July 2008 — May 2009 (11 months)
Social Media promotion strategy, implementation, and performance metrics including:
* Brand or Product Facebook pages
* Event promotion on Facebook
* Advertising campaigns on Facebook
Community building strategies with tools like company blogs, customer service forums, and outreach to forums and blog conversations in the wild.
Clients include:
* Mountain Hardwear (www.mountainhardwear.com)
* Alite Design (www.alitedesigns.com)
* Infectious (www.infectious.com) -
Sales & Marketing Consultant
Alite Designs
(Marketing and Advertising industry)
2008 — 2009 (1 year)
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Director of Marketing and Community
Timbuk2 Designs
(Privately Held; 51-200 employees; Textiles industry)
February 2007 — June 2008 (1 year 5 months)
Timbuk2 was committed to giving their customers greater access to the design process and delivering tools for sharing the bags they designed. I developed the strategies to make that happen.
• Brand guide development
• Collateral development including product packaging and seasonal sales workbook
• Event and sponsorship management
• Community outreach
• Website design and development
• Developed standardized eCom report dashboard
• Established marketing request process
• Established in-house photo studio and image request process
• Managed up to 15 simultaneous projects with in-house and client teams -
Visual Merchandising Manager
Mountain Hardwear
(Public Company; 51-200 employees; COLM; Textiles industry)
May 2004 — February 2007 (2 years 10 months)
Defined the concept shop program and visual merchandising support team for this outdoor gear company.
• Created a three tier concept shop program
• Rolled out 75 concept shop locations nationally in 16 months
• Built a team of regional visual merchandisers
• Created reporting process for merchandising visits
• Built Sharepoint intranet site for internal sales team to access visual merchandising calendar and regional visit reports
• Developed line-at-a-glance seasonal merchandising sales tool -
Site Merchandiser
Walmart.com
(Public Company; Textiles industry)
2004 — 2005 (1 year)
• Responsible for the look, feel and accuracy of the homepage content of the worlds largest retailer
• Used traffic data to continually improve the efficiency of the browse path / taxonomy and usability of the site
• Developed taxonomy within the Gift category and created related specialty shops
• Analyzed search term data and reported on trends weekly
* Owned the relationship with Coremetrics, the traffic service provider
• Worked with Coremetrics to identify improvements to existing standardized reports
• Developed ad hoc reports that met our specific needs with Coremetrics
• Defined the desired user search experience and worked with the product manager and engineering to implement
• Presented success analysis of taxonomic and page design based on traffic analysis and search term data -
National Sales Manager
Zoic Apparel
(Privately Held; 1-10 employees; Textiles industry)
2001 — 2003 (2 years)
Zoic was a San Francisco based mountain bike apparel company with domestic sales of $5MM in 2003.
• Developed and implemented sales strategies and goals specific for regional territories and channels of distribution
• Recruited and/or trained thirteen top performing sales representatives in the industry, increasing territory sales representation by 30%
• Grew the relationships with national account partners including REI, Performance Bicycle, EMS, and MEC in Canada
• Developed SMU product for Performance Bicycle and REI to use excess raw materials and offer additional margin points to the retailer
• Presented seasonal product lines from design concept thru final prototypes to national accounts and key retailers -
Women's Segment Manager
Hardcloud.com
(Privately Held; 11-50 employees; Internet industry)
January 2001 — October 2001 (10 months)
Women's Segment Manager for a lifestyle-targeted website focusing on surf, skateboard, and snowboard participants.
• Established and implemented the Women’s mission statement for HardCloud’s marketplace
• Defined taxonomy based on desired user experience
• Purchased and merchandised all women-specific products
• Contributed to the development of the point-of-sale database
• Contributed to the development of the quarterly and annual budgets for marketing and purchasing
• Contributed to the process of defining athlete program and recruitment
• Negotiated and developed the sponsorship agreements
• Developed and managed the process of cataloging, photographing, and storing all digital product images -
Sales Manager
Timbuk2 Designs
(Privately Held; 11-50 employees; Sporting Goods industry)
May 1999 — December 2000 (1 year 8 months)
Industry sales manager for a bag manufacturer rooted in the bicycle courier community.
• Managed a team of nine independent sales representatives focused on the outdoor specialty and action sports channels of distribution
• Created and led annual sales meeting
• Developed sales goals and incentives
• Created and distributed sales tools to key retail accounts and sales representatives
• Created and maintained a database of US retail sales information
• Contributed to the development of new products
• Contributed to the development of marketing collateral including product displays, hangtags, and consumer brochures -
Visual Merchandising Manager
The North Face, Inc.
(Public Company; 51-200 employees; Sporting Goods industry)
August 1998 — June 1999 (11 months)
Visual Merchandising Manager for an apparel, footwear, and equipment manufacturer focused on the outdoor industry.
• Maintained in-store merchandising and inventory reports for The North Face product’s for forty-eight concept shops located in the Central Rockies and California
• Assisted in presenting fall and spring product lines to retail dealers
• Created and implemented sales incentive programs for national accounts including Copeland’s Sporting Goods, and Track ‘N Trail
• Developed and presented sales clinics for both equipment and apparel
• Contributed to the design of product fixtures and sales collateral specific to The North Face concept shops
• Managed a team of three assistant merchandisers located in Southern and Northern California and Arizona -
Buyer
Wheelsmith, Inc.
(Privately Held; 11-50 employees; Retail industry)
January 1997 — August 1998 (1 year 8 months)
Apparel and shoe buyer for a world renowned bicycle specialty retailer with two store locations in the south bay area.
• Purchased cycling and lifestyle apparel, eyewear, and footwear for two store locations
• Developed a system of continually inventorying goods that consistently produced on-hand inventory reports with 90% accuracy
• Redesigned the floor plans for two store locations to optimize traffic flow and visual appeal
• Merchandised apparel departments and created window displays for two store locations
• Developed and presented product clinics for sales staff
• Created and implemented sales incentive programs for sales staff
• Designed apparel-focused print advertising campaign
Additional Information
Patti Lord’s Websites:
Patti Lord’s Groups:
BarCamp Block, Creative Good, Vipassana, California for Obama, People Powered
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The North Face Alumni Association -
Walmart.com Alumni -
People Powered -
The Councils - Creative Good
Patti Lord’s Contact Settings
Interested In:
- job inquiries
- reference requests
- getting back in touch
