LinkedInPatsy Ayala

Patsy Ayala

Field Representative at California State Assembly .

Santa Clarita, California
Marketing and Advertising
  1. California State Assembly - Office of Assemblyman Scott Wilk,
  2. Our Valleys
  1. General Electric Aircraft Engines,
  2. TV Azteca,
  3. Liberty Mutual Group
  1. Monterrey Institute of Technology (ITESM)

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California State Assembly - Office of Assemblyman Scott Wilk

California State Assembly - Office of Assemblyman Scott Wilk

Field Representative

– Present

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Field Representative

California State Assembly - Office of Assemblyman Scott Wilk
– Present (6 months)Santa Clarita, California

Develop, maintain and enhance good relationships with organizations and the community.
Represent the Assemblymember at meetings and special events in the district when the Assemblymember is unable to attend & speak on his befalf.
Respond to a variety of constituent inquiries and problems.

CEO Our Valley Group

Our Valleys
– Present (5 years 1 month)

Conceptualized and started the first bilingual publication in Santa Clarita Valley and North Los Angeles County. Serves as liaison between the publication and various corporations, such as: Union Bank, Wells Fargo, Southern California Edison, amongst others. Oversees the budget, sales and strategic planning on every edition. Responsible for recruitment and new hires for sales and design areas.
­ Radio show co-host: Co-host of the radio show “Querer es Poder” broadcasted every Wednesday on 1220 AM with Bill Miranda, CEO of the Santa Clarita Latino Chamber of Commerce.

Human Resources Generalist

General Electric Aircraft Engines
(2 years 2 months)

Human Resources technical recruiting coordinator for the engineering center of Aircraft Engines, Power Systems & Industrial Systems Divisions.
Recruited and selected technical and engineering positions for the Engineering Center for Aircraft Engines, Power Systems, Medical Systems and Industrial Systems Divisions. Responsibilities included interviewing, selection, hiring, and training new employees as well as defining career path and compensation planning for the areas mentioned above.
Developed the human resources procedures in coordination with GE North America using six-sigma methodology.
Member of the ISO-9000 implementation team for the Human Resources area.

Human Resources Coordinator

TV Azteca
(2 years 3 months)

Hiring chief: Preselected, hired, and interviewed for the company entry and exit process. Coordinated training for new employees. Responsible of background checks, preparation of job description definitions and managed SLA statistics.
Developed and implemented databases for hiring contracts as well as general information about employees.

Systems analyst & designer

Liberty Mutual Group
(1 year 1 month)

Project coordination for Liberty endorsements system in insurance policies.
Activities include: Managing a team of 10 consultants from major companies like KPMG and EDS. Maintaining the endorsements system up and running. Developing proving matrixes and design of testing cases.
Mobil Oil (1994 – 1995)
­ Security officer. Security Officer for the JDEdwards system and general support for the security matrixes. Supported Help Desk with second tier requests.
Defined ISO-9000 procedures for all the areas.

Independent activities and consulting
. Strategic Planning and Systems Consultant for de Museum of International Art, a non-profit organization.
. Supported and organized events for the Museum of International Art; exhibits and auctions. Introduced and maintained the Web Page with e-commerce integrated of the Museum of International Art

Honors & Awards

Woman of the Year

California State Senate

California State Senator Honorable Steve Knight signed a Senate resoultion commending Patsy Ayala Woman of the year 2013 on her excemplary record of professional and civic leadership


Our Valleys(Link)

Our Valleys

Bilingual local advertising.


  1. English

    Native or bilingual proficiency
  2. Spanish

    Native or bilingual proficiency


  • Event Planning
  • Social Media
  • Public Speaking
  • Public Relations
  • Non-profits
  • Nonprofits
  • Training
  • Strategic Planning
  • Human Resources
  • Marketing Strategy
  • Marketing
  • Budgets
  • Recruiting
  • Change Management
  • Microsoft Office
  • Marketing Communications
  • Advertising
  • Integrated Marketing
  • Sales
  • Event Management
  • Social Media Marketing
  • Customer Service
  • Team Building
  • Social Networking
  • Market Research
  • Entrepreneurship
  • Online Marketing
  • Team Management
  • Fundraising
  • Leadership
  • Online Advertising
  • New Business Development
  • Business Strategy
  • E-commerce
  • Negotiation
  • Strategy
  • Business Planning
  • See 22+  See less


Monterrey Institute of Technology (ITESM)

Bs. Management Computer Systems

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