
Marketing Communications Coordinator at STA Travel
Dallas/Fort Worth Area

Marketing Communications Coordinator at STA Travel
Dallas/Fort Worth Area
Through online and offline communication channels, I build relationships with key publics. By utilizing traditional public relations tactics and social media, I work to create a positive public image for my employer.
Through media relations, I've secured key traditional and online media placements including The New York Times, Associated Press, Real Simple magazine and Gadling.com.
My goal is to leverage my media relations, marketing and social media experience for the full benefit of my employer.
(Privately Held; Leisure, Travel & Tourism industry)
September 2008 — Present (11 months)
- Pitch story ideas and build relationships with key media outlets
- Manage the STA Travel Twitter account (@statravelers)
- Created and serve as editor for the STA Travel corporate blog (http://blog.statravel.com)
- Secured placements in traditional media outlets including the Associated Press and new media outlets including Gadling.com
(Privately Held; Information Technology and Services industry)
September 2007 — September 2008 (1 year 1 month)
- Secured placements for clients in BusinessWeek, The New York Times and the Associated Press and social media outlets, such as the Los Angeles Times blog, Emerald City
- Coordinated media relations for a Freedom Wave Foundation event that was covered by every TV news outlet in Dallas/Fort Worth
- Coordinated and planned out-of-town community event in Springfield, Mass. for Service Experts that was covered by the local ABC and NBC affiliates
- Named Intern Coordinator in May 2008
(Public Relations and Communications industry)
June 2007 — August 2007 (3 months)
- Planned and managed ‘Jelly Jam’ event that PRWeek (Nov. 12, 2007) called the “crowning achievement” of the United Cerebral Palsy Elvis Run campaign
- Member of the UCP Elvis Run public relations team that earned a Platinum MarCom award, TPRA Silver Spur award and was a finalist for a PR News Nonprofit award for Marketing Communications
- Wrote by-lined article for United Cerebral Palsy of Greater DFW that appeared in The Dallas Morning News Neighbors Go - Richardson
- Created media coverage report for 7-Eleven “Simpsons Movie” store conversion
(Educational Institution; Higher Education industry)
August 2006 — May 2007 (10 months)
- Wrote game recaps, feature articles and profile stories for TarHeelBlue.com
- Worked the press box for men’s football, men’s basketball, women’s NCAA College Cup and women’s soccer, delivering stats and assisting in media relations
- Edited media guides for men’s and women’s swimming
(Non-Profit; 1-10 employees; Public Policy industry)
August 2006 — December 2006 (5 months)
(Privately Held; Sports industry)
May 2006 — September 2006 (5 months)
- Wrote and distributed team press releases resulting in coverage in The News & Observer and The Cary News
- Organized and executed media tour resulting in appearances on local ABC and CBS affiliates, News 14 Carolina’s “Sports Night,” and 96 Rock FM
- Designed, managed and wrote content for the 2006 USL-1 All-Star Game Program
- Served as the main public relations contact for the team
(Privately Held; 51-200 employees; Sports industry)
2003 — 2004 (1 year)
B.A. , Journalism and Mass Communication , 2005 — 2007
Graduated in August 2007.