Patrice Blanot

Current

• Director eBusiness at L'Oreal USA

Past

• Internet Marketing Manager at L'Oreal
• Project Manager at L'Oreal - Division Produits de Luxe - Helena Rubinstein
• Trainee at L'Oreal

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Education

• Université Michel de Montaigne (Bordeaux 3)

Connections

94 connections

Industry

Internet

Patrice Blanot’s Experience

• Director eBusiness

  L'Oreal USA

  (Public Company; OR; Cosmetics industry)

  January 2007 — Present (2 years 7 months)

  Corporate
  
  • Corporate resource in operational and strategic support of the Luxury Product division ecommerce sites: Lancôme, Kiehl's, Shu Uemura, Armani, Viktor&Rolf.
  • Global luxury division strategic vision and best practices share,
  • Lead inputs to increase their eCommerce sales; Team Coordination; link between marketing teams and technical teams; Internet strategy input; Business developments; technical websites optimizations, etc.

• Internet Marketing Manager

  L'Oreal

  (Public Company; OR; Cosmetics industry)

  March 2004 — December 2006 (2 years 10 months)

  Strategic Business Development – Internet & eBusiness department
  
  • Project management: brands/vendors coordination; functional/technical specifications; follow-up; launch; ROI analyze;
  => 5 brands with marketing sites,
  => International deployment for enhancing brand image and start CRM strategies;
  • Traffic Manager + Search engine optimization: SEO: Audits, case study, optimizations, Search engine monitoring, training/mentoring

• Project Manager

  L'Oreal - Division Produits de Luxe - Helena Rubinstein

  (Public Company; OR; Cosmetics industry)

  April 2001 — February 2004 (2 years 11 months)

  Luxury Product Division - Helena Rubinstein
  
  • Relay of the global marketing strategy online;
  • International website V2 new design and technical migration. International deployment: Japan, China, Taiwan, Korea, UK, Germany, Belgium, Spain.
  • Teams management and coordination: international team brand, local teams, international web agency, local web agency, Microsoft, etc.
  • Set-up and follow-up of direct marketing operations: France, UK, Spain, Chile, Belgium, Netherlands. Managing several animations (partnerships, events, mini-sites).

• Trainee

  L'Oreal

  (Public Company; 10,001 or more employees; OR; Cosmetics industry)

  April 2000 — April 2001 (1 year 1 month)

  Corporate Communication & External affairs: Country management and www.loreal.com international deployment.

Patrice Blanot’s Education

• Université Michel de Montaigne (Bordeaux 3)

  Master , Marketing, communication, Internet

Patrice Blanot’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch