
Art Director / UI Designer
Greater Los Angeles Area

Art Director / UI Designer
Greater Los Angeles Area
Selected Bibliography:
• Source Illustration Book (by invitation) July 2009
- distributed by Harper Collins Design International
• Wordplay: art show in 3 cities with Ed Fella and Ken Campbell /July 2009. Curated by Karen Stein of School of Museum of Fine Arts/Boston
• The Crafter's Devotional: 365 Tips, Tricks, and Techniques for Unlocking Your Creative Spirit by Barbara R. Call. The publication date is July 2009.
•"All the Little Things" by Steve Spalding / book design and layout Published by Create Space
• Black Clock #8 - California Institute of the Arts Publishing 2007
• Black Clock #9 - California Institute of the Arts Publishing 2008
• Black Clock #10 - California Institute of the Arts Publishing 2009
• Artwork for Andy Clarke's ForABeautifulWeb.com, using letterpress for the design - August 08 / a collaboration between the UK and US
• Cover Art, Chapter Headings and Animation for
Inspired CSS: Styling for a Beautiful Web DVD by Andy Clarke
Peach Pit Press / Release July 2008
• Columnist for HowToSplitAnAtom.com
HTSAA is a critically acclaimed technology/business blog by Steve Spalding
• Lemon Poppyseed: Multitasking Creativity
- Die Gestalten Verlag GmbH & Co.KG Publishing 2008
• Theme Magazine - #14 2008
• 1000 Artist Journal Pages - Quarry Press July 2008
• Book Cover Art for Maureen Alsop 2009 (Ghost Road Publishing)
• Two Dogs Magazine: www.twodogs.it/
• www.blog.roodo.com/617b - international design magazine (based in Taiwan)
- upcoming Issues #5 + 6
• The End of Print by David Carson
• David Carson: 2nd Sight
6 Awards for Print Design
• lead award winning teams
• award winner for Excellence in Design
Creative Director. Art Director. User Interface Designer. Process Modeler. Published artist. Writer. Print. Web design. Interactive Web. Writer. Illustrator. Photographer. A/B testing. Multi-platform. dot net. GUI. Quality Assurance. Client relations.
(Information Technology and Services industry)
2008 — Present (1 year)
I've been contracted to work with Redpoint Global Clients to design the UI of their products. RedPoint Global, which provides Web-based customer behavioral transformation and performance solutions for Fortune 1000 businesses. Overseeing UI design, ad creatives, front and back end programming, site operation with call centers, client relations in tandem with Sales Director (PM) and performing QA on all sites.
(Non-Profit; 201-500 employees; Broadcast Media industry)
September 2008 — Present (11 months)
KCET/PBS 404 City
http://kcet.org/local/blogs/404_city/
Responsibilities:
KCET Local is about local issues, popular culture and community engagement. It is the home for our new Blog Corner with day-to-day commentary by some of Southern California’s most respected writers and journalists and Web Stories, KCET’s award winning online multimedia magazine.
(Design industry)
January 2008 — Present (1 year 7 months)
I provide creative solutions to my clients across a wide variety of media platforms. Clients include AIG,Marilyn Cadenbach + Associates, Andy Clarke, Nick Bishop, Allen DeBebovise, John Valenti, deca.tv, BeCause Foundation and others.
(Educational Institution; 501-1000 employees; Design industry)
2007 — Present (2 years)
Art Direction of Black Clock.
California Institute of the Arts
Singular, idiosyncratic, and a little mysterious, Black Clock has become one of America’s leading literary journals since its inception three years ago, featuring such authors as Don DeLillo, David Foster Wallace, Richard Powers, Joanna Scott, Jonathan Lethem, Rick Moody, Miranda July, Samuel R. Delany, Carlos Ruiz Zafon, Aimee Bender, Greil Marcus, Susan Straight, Heidi Julavits, William T. Vollmann and Michael Ventura, along with a growing roster of striking new literary voices. Edited by Steve Erickson, Black Clock is published semi-annually by CalArts in association with the MFA Writing Program.
(Entertainment industry)
May 2008 — December 2008 (8 months)
deca.tv is a client of OC Works & Co., LLC. Art direction of Coolmom.com and other projects for deca.tv
I am presently contracted by deca.tv to work on various projects.
• coolmom.com
• projectlore.com
• and other projects
About deca.tv:
DECA is committed to creating unique, high-quality digital entertainment properties that combine premium video, social media applications and community. Our goal is to consistently provide new and exciting digital brands to consumers, marketers, distributors and creative talent.
(Privately Held; 11-50 employees; Internet industry)
July 2005 — April 2008 (2 years 10 months)
I created the The Ad Agency by AllyKatzz Girls, Art by AllyKatzz Girls Project, AllyKatzz Channel, Teach Your Grandparents to Surf Campaign and Rate My Pets/Movies.
Responsible for all Print and Web Designs.
Creative Director of the only safe blogging site for girls from the age of 9-14. We have expanded our users exponentially over the last 16 months. Our clients include Disney, Hollywood Records, Random House, Harper Collins, Tokyopop and more.
AllyKatzz.com is a social networking site for Tween Girls aged 9 through 15. Through the AK Network which includes AllyKatzz.com as well as several other website and magazines all targeted to tween girls, we receive over 7 million unique views each month.
(Privately Held; 11-50 employees; Publishing industry)
May 2005 — June 2007 (2 years 2 months)
Creative Director in charge of production, art direction. Worked online with client in New Zealand via Skype, email, FTP, and land lines. This worked well in the new virtual world. In charge of press checks in Shepardsville, KY.
New Zealand Magazine presented the best of Aotearoa to US audiences.
For an online look at the print magazine go here: http://www.nzmag-digital.com/nzmag/teaser/?pg=11
(Privately Held; 11-50 employees; Publishing industry)
September 2001 — October 2005 (4 years 2 months)
Creative Director. I oversaw all print projects for the Workbook, Workbookstock, Wraparound, and Point Magazine. During my tenure at Workbook, we were awarded honors for excellence in design.
What is Workbook? For 30 years the Workbook has been a leader in the graphic arts industry. Fiercely committed to acting in the best interests of those who make it successful, the Workbook has earned a reputation as the most trusted and valuable resource for facilitating creativity.
As Art Director for Point Magazine: What is Point?
The mission was to map the creative core of photography.
In this quarterly journal we presented the art & ideas of visionary photographers, known and unknown, who set the standards for greatness in the medium.
(Entertainment industry)
2003 — 2004 (1 year)
10th Anniversary of Slamdance Film Festival
Theme: "10 Years Underground" / Jeff Bridges Illustrator
Also CD during the years 1995-2001
(Design industry)
2002 — 2002 (less than a year)
Worked with the Mediaslam team on the iNetwork proposal.
(Privately Held; 11-50 employees; Apparel & Fashion industry)
August 2000 — October 2001 (1 year 3 months)
Responsible for all Creative, art direction for fashion shoots, hiring of art dept. and
for print budget and printer sourcing.
(Marketing and Advertising industry)
August 2000 — October 2001 (1 year 3 months)
DAMEZ / Creative Director
LAUNCH: November 2001
MISSION: This hybrid magazine/catalog combines fresh content with the instant gratification of being able to shop directly from the pages of its fashion layouts.
TARGET AUDIENCE: Women ages 15 to 25.
INITIAL DISTRIBUTION/CIRCULATION: 250,000 copies were sent via direct mail, with additional distribution to college campuses and retail stores. Frequency is quarterly. The publication is free.
EDITORIAL HIGHLIGHTS: Celebrity-driven editorial that focuses on issues including politics, the environment, family and healthcare.
(Privately Held; 51-200 employees; Entertainment industry)
September 1995 — January 2001 (5 years 5 months)
Creative Director in charge of annual film festival, print, web from 1996 to 2001.
As the preeminent festival whose sole mission is to nurture, support and showcase truly independent works, Slamdance has established a unique reputation for premiering new films by first-time writers and directors working within the creative confines of limited budgets. Slamdance’s goal is to strengthen its year-round efforts in support of these artists and to leverage its name and reputation for the further development of other Slamdance media components. Started in 1995 by a group of independent artists, the Slamdance Film Festival continues to be organized and programmed exclusively by filmmakers, for filmmakers.
(Non-Profit; 51-200 employees; Entertainment industry)
July 1999 — September 2000 (1 year 3 months)
Created campaigns for 1999 and 2000. Responsible for all print. Outfest is the leading organization showcasing, nurturing and preserving lesbian, gay, bisexual and transgender film images and artistry. For 25 years Outfest has led the charge, spotlighting emerging talent, creating community between filmmakers and audiences and offering a world-class forum for stories that reflect and often transform LGBT lives.
(Internet industry)
September 1999 — September 2000 (1 year 1 month)
Voxxy.com / Creative Direction:
As Creative Director: Building of the major, award-winning website and seven satellite sites totaling over 300 pages, from start to finish, focusing on interactive concepts, art and design. Established and maintained a graphic look for VOXXY, designing all corporate identity and branding material including logo, business cards, media kits, holiday cards, advertisements, promotional materials, etc.
In 2000, VOXXY won a prestigious Bandie Broadband Award for innovation in the category “Newest New Thing.”
(Privately Held; 11-50 employees; Entertainment industry)
August 1995 — October 1999 (4 years 3 months)
Creative Director in charge of marketing, print and web for a film distributor based in Santa Monica. A retrospective of our work and film was held at MOMA/NY in 1999.At Strand, I attended the Sundance and Toronto Film Festivals for 3 years. I also attended the Slamdance Film Festival as their Creative Director from 1996-2000.
Strand Releasing was formed in 1989 and its goal has been to fuse quality art films with commercial product. Strand Releasing was honored with a ten year retrospective at the New York Museum of Modern Art curated by Laurence Kardish.
(Privately Held; 1-10 employees; Design industry)
1994 — 1998 (4 years)
I worked with David Carson on projects ranging from illustrating editorial for Raygun to submitting proposals for clients. My work with David Carson appears in two books, 2nd Sight /Raygun and The End of Print. I value my experience with David and the many contacts I made through my work with him. He has been a major influence because he was the first one to look at my book and then to commission me to work for him.
(Privately Held; 11-50 employees; Music industry)
1995 — 1996 (1 year)
World Domination Recordings was an indie rock record label founded by bass player and music entrepreneur Dave Allen in Los Angeles. From roughly 1989 to 1996 it released records by artists including Low Pop Suicide, The Elastic Purejoy, Stanford Prison Experiment, Perfume Tree, Sky Cries Mary, Loop Guru, Sugar Plant, and Noah Stone, and published a zine with essays by Allen and design by Ophelia Chong, called Clutter.
Produced and artdirected album art for Sky Cries Mary, Elastic Purejoy, and Dave Allen. Produced and art directed Clutter, a music zine for Dave Allen.
Produced and directed a music video for ELPJ.
(Privately Held; 51-200 employees; Publishing industry)
January 1994 — December 1996 (3 years)
Worked with David Carson on photo/illustrations for Raygun Magazine. Created fashion, editorial, and music illustrations.
Ray Gun was an American alternative rock-and-roll magazine, first published in 1992 in Santa Monica, California. Led by founding art director David Carson, Ray Gun explored experimental magazine typographic design. The result was a chaotic, abstract style, not always readable, but distinctive in appearance.
BFA , Fine Art Painting and Sculpture/ Honors and President's List , 1986 — 1989
Art Center College of Design Event Producer:
Begin Anywhere - Feb. 04
Begin Now - May 05
Money by Design - May 06
No Straight Lines: Finding Your Voice / panel June 08
http://www.flickr.com/photos/opheliachong Working in the studio on the Vandercook Letterpress. Making new connections. Producing events at Art Center College Of Design for alumni and students since 2000.
Volunteer Work:
• Habit Forming at Art Center College of Design / group leader
• Art Center College of Design - Past Alumni President, Legacy Circle, Ambassador at Large
• Asian Women's Shelter, San Francisco
Bandie Award 2000
Step Into Design 2004 / WrapAround Magazine + Workbookstock
Graphic Design 2005
AIGA Boston Awards Judge 2005