Noor Driessen

Current

Marketing Manager at Triodos Bank

Past

Marketing Manager Benelux at BlackRock
sr. account manager at De Telegraaf Media Groep
sr. account manager at Het Financieele Dagblad

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Education

Universiteit van Amsterdam
Universiteit van Amsterdam
NIMA

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Recommended

3 people have recommended Noor

Connections

164 connections

Industry

Investment Management

Noor Driessen’s Summary

What I have to offer is a combination of marketing and sales skills: a thorough knowledge of media, multimedia products and integrated marketing communication strategies together with outstanding editorial skills and a great understanding of language use. As I used to work with and for financials and organisations in the b2b industry, I have a keen understanding of b2b businesses and the investment management industry (both retail and institutional) in particular.

My experience in marketing communication accumulated by finishing a master degree in Discourse and Argumentation Studies, a degree in NIMA Marketing A and NIMA Marketing Communication B.

Noor Driessen’s Experience

Marketing Manager

Triodos Bank

(Privately Held; Banking industry)

March 2009 — Present (11 months)

Within Triodos Investment Management (TIM) I am responsible for marketing communication for both the retail and the institutional market. Some examples:

- set up and implement a marketing communication
strategy for the section Climate & Energy within TIM
- develop campaigns for retail funds
- marketing communication for the development of two
new institutional funds
- organise our participation in Provada (Real Estate event)
Marketing Manager Benelux

BlackRock

(Public Company; BLK; Financial Services industry)

October 2007 — January 2009 (1 year 4 months)

Within BlackRock Investment Management I was responsible for their rebrand in 2008; the company name BlackRock Merrill Lynch changed into BlackRock Investment Management and the underlying fund range changed from MLIIM into BGF. Besides (re)writing marketing materials and attending the name change in all media exposure, we created a rebrand campaign aimed at our distribution channels (banks, private banks and intermediaries). With the rebrand campaign we generated high awareness in a creative, innovative way. Our campaign has been mentioned in several media for the marketing communication industry and was nominated for an award based on the criteria creativity and effectiveness. My other responsibilities (for both the retail and institutional market) at BlackRock were: writing marketing materials, organising events and seminars, set up media schedules/advertisements and marketing communication for the funds.
sr. account manager

De Telegraaf Media Groep

(Public Company; Newspapers industry)

March 2005 — September 2007 (2 years 7 months)

From 2000 to 2007 I advised financials and other clients in the b2b sector on how to incorporate the media products of FD Media Group and De Telegraaf Media Group in their marketing communication strategy. Both companies provide daily newspapers, radio, internet, special products and events.
In order to fit the needs of my clients I developed integrated, multi media advertising propositions and new media products. By generating new business, collecting and analysing market information and writing a sales strategy I realised the qualitative and quantitative sales targets.

Examples:

- I was responsible for the development of an investment special that
was inserted in De Financiële Telegraaf. By involving my clients in
forming this special (themes, subjects, lay out, content), they
were willing to invest by advertising their products in this special.

- For a client in the assurance sector I developed an integrated
communication strategy with an advanced, non conventional
underlying business model. I was in charge of the project team
that had to realise the integrated, multimedia communication
plans and the underlying business models. For both, the publisher
and the client, this was a pilot that set the trend for new business
models in the overall media industry.
sr. account manager

Het Financieele Dagblad

(Marketing and Advertising industry)

May 2000 — February 2005 (4 years 10 months)

Noor Driessen’s Education

Universiteit van Amsterdam

Master , Philosophy, Discourse and Argumentation Studies , 2004 — 2005

Beside my experience in marketing and sales, language and communication are my passion. Due to this passion I studied Taal & Communicatie (Language and Communication, BA) and Discourse and Argumentation Studies (Master) at the University of Amsterdam and I became a communication specialist. During these studies I learned about Public Relations, analysing, evaluating and commenting on texts, writing persuasive texts and policy documents, and rewriting other people’s texts.
Universiteit van Amsterdam

Bachelor , Taal & Communicatie , 2001 — 2004
NIMA

Activities and Societies:

NIMA Marketing A, NIMA Marketingcommunicatie B