Chief Global Analyst at Millward Brown
Greater New York City Area
- Current
-
- Chief Global Analyst at Millward Brown
- Recommended
-
7 people have recommended Nigel - Connections
-
260
connections
- Industry
- Market Research
- Websites
Nigel Hollis’s Summary
A 28 year research veteran Nigel's experience and understanding of how marketing communications can build and maintain brands helps him address the issues facing marketers in today's fast changing world.
Nigel is a widely published author and a four-times winner of WPP's Atticus Award for original thinking in marketing services. His book The Global Brand was published in North America by Palgrave Macmillan in October, 2008 and will be available elsewhere from December on. The Global Brand takes a close look at the challenges facing marketers and global brands today, and identifies the best practices that will help aspiring global brands achieve success on the world stage.
Nigel Hollis’s Specialties:
Brands, media and marketing communications: brand equity, advertising pre-testing, brand and advertising tracking, new media, interactive marketing and consumer-generated media.
