Nicole "Cole" Hernandez

Nicole "Cole" Hernandez

Director of Hotel Marketing, Co-founder at Las Nomaditas & Buti Instructor

Location
Greater New York City Area
Industry
Marketing and Advertising

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Nicole "Cole" Hernandez's Overview

Current
Past
Education
Connections

500+ connections

Nicole "Cole" Hernandez's Summary

Seasoned marketing executive with deep hospitality and luxury lifestyle experience in launching and re-launching luxury hotels, celebrity chef-driven restaurants, wellness programming, and travel destinations. A proven track record of curating distinctive guest services as well as progressive partnerships to elevate the brand and garner top-tier media opportunities. Ability to intuitively trigger and accelerate the customer buying cycle by applying principles of consumer psychology to content marketing initiatives, resulting in successful revenue-generating campaigns.

Nicole "Cole" Hernandez's Experience

Director of Marketing

Denihan Hospitality Group

Privately Held; 1001-5000 employees; Hospitality industry

April 2013Present (1 year 6 months) New York, New York

Responsible for realunchingThe Benjamin, a luxury boutique New York City hotel, through a three-year, multi-phase $10 million dollar renovation and brand repositioning. Redesigned all existing programing by developing key partnership with up-and-coming lifestyle partners such as the monthly subscription based pet company, BarkBox, the co-author of Sleep for Success!, Rebecca Robbins, and New York City high-end fitness concierge service, SIN Workouts.
Created the “Be Inspired Series” a monthly lecture event with emerging thought leaders and entrepreneurs.

Co-founder

Las Nomaditas

September 2014Present (1 month) New York, New York

Our mission is to inspire women and men to dig deep into their potential, spark innate desires, and light these up into palpable realities. We firmly believe that this is possible by nurturing our wildest selves through playful spirituality and adventure.

Assistant Director of Brand Marketing

Denihan Hospitality Group

Privately Held; 1001-5000 employees; Hospitality industry

April 2012April 2013 (1 year 1 month) New York, New York

Led direction of content marketing & CRM initiatives for independent hotels, resulting in a 20% YOY increase in package & promotion revenue production and also improved web-revenue by 23%. Directed in-house, external creative teams and media buying agency on creative development, production and campaign implementation, tracking and analysis. Served as brand management ambassador to ensure properties were accurately represented across all touch points and customer-facing disciplines including management, sales, catering, hotel staff, and reservations teams.

Marketing Manager

Denihan Hospitality Group

Privately Held; 1001-5000 employees; Hospitality industry

January 2010March 2012 (2 years 3 months) New York, New York

Revamped and developed guest-centric hotel programming such as the Sleep Program, Winks’ Kidzzz Club and Handel Group Management Coaching, which were designed to underscore key assets, differentiate from competitive set, and create brand awareness. New programs supported PR agency in garnering noteworthy coverage in The New York Times, USA Today, Crain’s New York Business and Departures.com, among others.

Account Director

Parasol

August 2008November 2009 (1 year 4 months) New York, New York

Primary media strategist and client contact for luxury clients including hotels in Beverly Hills, Santa Monica and New York. Garnered press coverage in top tier publications including Travel + Leisure, W Magazine, VanityFair.com and Vogue.com.

Account Supervisor

Lou Hammond & Associates

Privately Held; 11-50 employees; Public Relations and Communications industry

January 2006August 2008 (2 years 8 months)

Public Relations - Travel Specific

Account Executive

Tucker & Associates

Privately Held; 11-50 employees; Public Relations and Communications industry

June 2004December 2005 (1 year 7 months)

Boutique PR agency,specializing in travel and lifestyle. Coordinated press trips, events and media mailings.

Nicole "Cole" Hernandez's Projects

Nicole "Cole" Hernandez's Skills & Expertise

  1. Public Relations
  2. Event Management
  3. Event Planning
  4. Social Media Marketing
  5. Media Relations
  6. Marketing
  7. Strategic Partnerships
  8. Creative Direction
  9. Brand Awareness
  10. Social Media
  11. Branding & Identity
  12. Luxury Brand Marketing
  13. Press Releases
  14. Marketing Communications
  15. Marketing Strategy
  16. Budgets
  17. Brand Development
  18. Strategy
  19. Direct Mail
  20. Brand Management
  21. Integrated Marketing
  22. Corporate Communications
  23. Email Marketing

View All (23) Skills View Fewer Skills

Nicole "Cole" Hernandez's Education

University of North Texas

BA, Psychology

20002004

MediaBistro

Nicole "Cole" Hernandez's Additional Information

Interests:

running, intenSati, room service, skiing, writing, wellness

Groups and Associations:

Denihan Hospitality Talent Development Program

Contact Nicole "Cole" for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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