Nicolas Clairembault

Current

Consulting Manager at Agorad

Past

Account Director at Agorad
Marketing Manager at Houra.fr
Media Planner at Business Interactif

Product Manager Assistant at T-Online France / Club Internet
Direct Marketing Assistant - Newsletter at Lastminute.com

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2 more...

Education

Ecole supérieure des Sciences commerciales d'Angers
SIUE (Southern Illinois University of Edwardsville)

Recommended

8 people have recommended Nicolas

Connections

356 connections

Industry

Internet

Websites

Nicolas Clairembault’s Summary

Online marketing expert, I've had various positions in the best-in class-companies on the most competitive driven online markets, both agency and client side: travel, ISP, cybermarket, web agency, online media & consulting agency…

Also, a truly web 2.0 and social media enthusiast, I got my previous job with extensive self marketing and personal branding using my blog, with quotes and interviews in several main medias (including national press and TV).

As a member of the Generation Y, I use the Internet principles and core values in my day to day work and personal life: speed, reactivity, networking, fast thinking, innovation… and of course multitasking!

I am business oriented, with management & strategic business skills thanks to my educational background (Master in Management at Essca, among top 15 French business schools)

In the real life, I've got the following passions: golf, automobile, photography, digital music, life hacking (personal productivity and development)... among others.

Blog : http://www.nicolasclairembault.fr
http://www.twitter.com/nclairembault
http://friendfeed.com/nclairembault

Nicolas Clairembault’s Specialties:

consulting, strategy, vendors sourcing, negociation, project management, online marketing, online acquisition channels, online retention actions, CRM, social media strategy, multichannel strategy, definition of innovative concepts

Nicolas Clairembault’s Experience

Consulting Manager

Agorad

(Internet industry)

June 2007 — Present (2 years 2 months)

The company :
Agorad is an online media buying agency, focused on driving sales for the biggest e-tailers and financial actors on the market. Created in 2005, Agorad became the first independant agency in France as soon as 2007, with more than 12 million euros worth of media buying (TNS Sofres Top, S1 2007).

Agorad's core expertise is communication and acquisition strategy for all the interactive channels : online media buying, affiliate marketing, sponsored links, interactive windows, technology sourcing and incubator, prospective consulting.

My mission :
In charge of the Consulting Department, my role is to help our clients to develop their online business with both tactical and strategic recommendations.

Merchant site optimization : conversion rates, customer experience, merchandising, A/B testing.

International technology sourcing and partnerships.

Strategic recommandations, business models, innovative concepts, trainings for high level executives, benchmarks (best practices, trend), innovation lab, prospective (social media, multichannel technology, mobile marketing...).

Clients : top fashion e-tailers, online banks, online credit, health & beauty

Reporting to : Founder/CEO
Account Director

Agorad

(Internet industry)

November 2006 — June 2007 (8 months)

The company :
(see above)

My mission :
- Mediaplanning / marketing mix : combining performance and reach, to meet the ROI goals of the client

- Negociation / media buying : CPM, PPC, CPA, budget management, online campaigns optimization, budgetary arbitration

Reporting : Founder/CEO
Marketing Manager

Houra.fr

(Privately Held; Internet industry)

June 2005 — November 2006 (1 year 6 months)

The Company:
Houra.fr is the leading cybermarket on the French market. Part of the Cora Group, Houra.fr offers the greatest choice to the consumer (more than 50,000 SKU's) and is focused on achieving the best consumer satisfaction more than anything else.

My Mission:
I was in charge of the whole operational marketing, working on both acquisition channels and retention actions.

- Acquisition: email marketing, display, sponsored links, PPC campaigns, affiliate marketing, cashback, partnerships... I also worked on a few offline marketing campaigns: radio, billboard…

- Retention: newsletter (conception, writing, segmentation, data-mining), sponsorship program, sampling, on-site promotions.

Reporting to :
- Marketing Director
Media Planner

Business Interactif

(Privately Held; BNS; Internet industry)

January 2005 — June 2005 (6 months)

The company :
Before being bought by Publicis in 2007 and then incorporated in Digitas, Business Interactif is one of the biggest (if not the first one) web agencies on the French market with clients such as Lancome, Nestle, Areva...

My mission :
I was working with the Media Director who was setting up the Media department of Business Interactif, to give a complete offer to the clients, in addition to building websites.

Fields of expertise : e-mailing, display, affiliate marketing, sponsored links.

Strategic recommendations and online media-planning.

Management & optimization of e-commerce partnerships and online marketing campaigns.

Clients : Lancome, Nestle, Areva, Geodis, Chantelle

Reporting to : Media Director
Product Manager Assistant

T-Online France / Club Internet

(Internet industry)

2004 — 2004 (less than a year)

The company :
Club Internet was one of the main ISP on the French market, part of the T-mobile Group (first ISP in Europe).

My mission :
- New products & services : website updates, content & creative briefing
- ISP french market : benchmarks of new offers, pricing, innovations, writing of technical, commercial and marketing arguments for the call center, market study for new products

Reporting to : Product Manager
Direct Marketing Assistant - Newsletter

Lastminute.com

(Privately Held; Leisure, Travel & Tourism industry)

2003 — 2003 (less than a year)

The company :
Lastminute was the first travel and leasure e-commerce service in Europe.

My mission :
- Handle the conception of the weekly newsletter (1,4 million subscribers) : product selection, creative briefing, content redaction, datamining
- Behavorial segmentation of subscribers

Reporting to : CRM Manager

Nicolas Clairembault’s Education

Ecole supérieure des Sciences commerciales d'Angers

Master , marketing, CRM, economics, strategy, management, HR, finance , 1999 — 2004

ESSCA is usually listed among the top 15 French business schools
SIUE (Southern Illinois University of Edwardsville)

Advanced Marketing, Advertising, Internet Marketing, Consumer Behavior July 2002 — December 2002