Nico Bour

Current

New Media Marketing Manager at eDreams

Past

Senior Product Manager at Planeta DeAgostini Profesional y Formación (Grupo Planeta)
Ecommerce Manager at Softonic.com
Internet Manager at Planeta DeAgostini Profesional y Formación (Grupo Planeta)

Education

ESADE Business School
ESADE Business School

Recommended

5 people have recommended Nico

Connections

222 connections

Industry

Internet

Websites

Nico Bour’s Summary

Nico Bour’s Specialties:

- Web 2.0 Expertise: Strategy & Implementations of (corporative blogs & blogs network,Social Network, online Video, Social Campaigns )
- Direct Marketing Expertise: Manager in eDreams & Planeta of all Direct Marketing (emailing & SMS) activities (Strategy, analysis, coordination activities)
- Marketing online Expertise : SEM,Viral Marketing, Buzz,...
- PR Activities and speaker
- Expert in creating and launching new Websites
- Strong eCommerce Expertise (Strategy & implementation)

Nico Bour’s Experience

New Media Marketing Manager

eDreams

(Privately Held; Internet industry)

June 2007 — Present (2 years 2 months)

- Direct Marketing Manager for eDreams Worldwide (ES, FR, PT, UK, DE, and .COM)
- Web 2.0 Manager (blog, social network, videos, viral marketing, ...)
- UGC Manager (creating & optimizing user generated content platform to create a strong database of costumer reviews and improve our ROI and SEO impact).
- eCommerce Actions to increase ROI and sales in eDreams
- Premios IMAN 2008 award for our Travel Social Facebook Application "Meet your Friends"
- Managing the launching of eDreams TV : tv.edreams.es