Consumer Dialogue at British American Tobacco
London, United Kingdom
Consumer Dialogue at British American Tobacco
London, United Kingdom
A proven creativity and innovation consultant and FMCG marketer with a strong cross-commercial background. A solid track record of delivering business results with powerful consumer insight, successful product innovation and clear brand communication. Effective long term strategic thinking and business leadership achieved with a natural teamworking style.
Consumer Insight. Creativity and Innovation. Brand Strategy and Communication. Leadership.
(Public Company; 10,001 or more employees; BAT; Tobacco industry)
September 2008 — Present (1 year 3 months)
(Privately Held; 201-500 employees; Marketing and Advertising industry)
January 2008 — August 2008 (8 months)
We develop new products and work on the development of brands.
(Public Company; 11-50 employees; Management Consulting industry)
January 2006 — December 2007 (2 years )
Consulting to blue chip clients on consumer insight, innovation, and brand marketing.
(Food Production industry)
January 2004 — December 2005 (2 years )
Brands: After Eight, Dairy Box, Black Magic, Matchmakers
(Public Company; 10,001 or more employees; Food Production industry)
January 2002 — December 2003 (2 years )
Brand Manager: Christmas and Easter ranges.
(Public Company; 10,001 or more employees; Food Production industry)
September 1996 — December 2001 (5 years 4 months)
Summary of roles from joining the Sales Graduate Training Scheme in 1996, through Retail Sales executive, Consumer Marketing executive and Category Manager postiions.
Southeast Asian Studies and Languages , Social Anthropology, Politics, Languages , 1992 — 1996
Hiking, Diving. Travel in Southeast Asia.
Nestlé Creativity Award.
Nestlé Innovation Award.