
Sports betting search manager at Betfair
London, United Kingdom

Sports betting search manager at Betfair
London, United Kingdom
For more on me check http://www.newredbook.com
SEO'er/Social Media Online Marketeer based in London
Acquisition focused Online Marketing, SEO, Social Media Marketing, Web Development, People Mangement, Software Specification/Development, Affiliate Marketing, Creative Thinking, Project Management, Sales, Communication, Getting Targets
(Privately Held; Gambling & Casinos industry)
October 2006 — Present (2 years 10 months)
1. Built up SEO strategy and plan of action for Betfair
2. Currently overseeing SEO redevlopment of betfair.com
3. I have built up a network of 65 blog sites with a team 45 journalists to:
3a. act as an 'affiliate' site, agressively gaining new business for Betfair
3b. keep us on the 'good' side of our user community and search engines
3c. Help build editorial / blogging teams
4. Architect and roll out a flexible low cost SEO friendly CMS
5. Build up online PR teams for us to compete in SEO (currently 14 people)
6. Be able to produce high ROI customers
1981 — 1986
SEO, My family, Kayak racing, Motorcycling, Reading marketing books
Several online communities surrounding SEO inluding (webmasterworld - seomoz - sphinn), My kayak club, linked in grounps inclugin searchengineland
(On the whole I don't chase prominence and those who know SEO - know its not about awards or being 'on the radar'.
Its only about results and unfortunately I can't be public about these.Suffice to say my budget keeps going up and my numbers keep climbing.
SEO related:
- Speaker at wordpress UK on SEO
Other:
- International sports person (in my youth) Kayak racing: 4 world championships, Pre-olympics, 3 National records.