SEO Architect | Internet Evangelist
Greater Philadelphia Area
- Current
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- Managing Director at atomni
- Director of Web Operations at National Foundation for Celiac Awareness - NFCA
- Past
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- Managing Director at Nick Eubanks Solutions
- Internet Strategist at Business Intelligence International
- Acquisition Manager at NWJ Companies
- Online Sales Development Associate at The Staubach Company
- Real Estate / Financial Analyst at O'Neill Properties
- Marketing Media Specialist at Morgan Stanley
- Education
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- Saint Joseph's University - Erivan K. Haub School of Business
- Valley Forge Military Academy
- Recommended
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5 people have recommended Nick - Connections
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64
connections
- Industry
- Internet
- Websites
Nick Eubanks’s Summary
Results-oriented internet strategy professional offering a unique combination of high level IT knowledge and business management experience. Expert level knowledge of user experience, content management, SEO Architecture, and email marketing. Innovative sales and online marketing background with proven ability to help companies generate more leads, additional sales, and larger profits. Strong experience in human capital management, online go-to-market planning, project management, business analysis, online performance management, and customer relationship management.
Nick Eubanks’s Specialties:
*SEO Architecture
*User Experience/A-B/Multi-variate Testing
*Behavioral Testing
*HTML, RSS, CSS, XML, PHP
*Email Campaign Design & Management
*Portfolio management & customer relationship/retention
*Brand development & market expansion strategy
*Certified SEO & SEM expert
*Certified Google adwords expert
*Yahoo! search marketing ambassador
*Expert proficiency in multiple CMS, CRM, and email marketing platforms
Nick Eubanks’s Experience
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Managing Director
atomni
(Internet industry)
January 2009 — Present (7 months)
Atomni is a team of web analysts and developers with expert knowledge of Search Engine Optimization (SEO) user experience (U-EX), conversion optimization, content management systems (CMS), and online revenue solutions.
•Provide end-to-end online sales and marketing solutions
•Act as a transparent back-office marketing team for various Fortune 1000 companies
•Research and design comprehensive annual search engine marketing plans for large, de-centralized clients including; Emergency Dentist 24/7, NetReach Technologies, and the NFCA -
Director of Web Operations
National Foundation for Celiac Awareness - NFCA
(Internet industry)
November 2008 — Present (9 months)
Brought on to coordinate a complete re-launch of website with a strong focus on social media, networking, and community engagement. Responsible for qualifying, hiring, and training a social media/marketing team including: a content coordinator/copywriter, SEO, and Social Media/Community Engagement Manager.
•Site redesign focused strongly on social community build-out and engagement.
•Designed and implemented online ad-revenue model increasing online advertising revenue by approximately $700,000 per year.
•Increased email marketing database from 8,300 to over 50,000 in less than 3 months.
•Actively manage all third-party payment systems and ad-tracking software.
•Conduct quarterly ad-revenue and cost/conversion ROI analysis.
•Created process flow for ad performance evaluation across multiple advertising mediums.
•Prospect new potential donors/sponsors and act as client point of contact for questions, concerns, and change requests.
•Work directly with graphic/interactive designers to create all in-house and sponsor required rich media advertisements.
•Personally design all email campaign attributes including: design, target reach, delivery, and QA.
•Focus all advertisements heavily on user-experience and time-to-conversion. -
Managing Director
Nick Eubanks Solutions
(Internet industry)
June 2005 — January 2009 (3 years 8 months)
NES is an internet strategy firm that focuses on the monetization of web marketing. We are a complete one-stop web-shop providing all necessary means to create, position, and operate a successful business on the internet. Our core competencies are search and web optimization, web design and development, application and technology integration, content management, and user experience.
All NES strategy is based upon market research and industry best practices. -
Internet Strategist
Business Intelligence International
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 2007 — November 2008 (1 year 6 months)
Spearheaded marketing initiatives for this $3 million global software and consulting firm in the business intelligence and governance, risk, and compliance industries. Accountable for brand strategy and positioning, marketing, mass-media, market research, prospect & customer analysis, sourcing, import/export and quality management.
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Acquisition Manager
NWJ Companies
(Privately Held; Real Estate industry)
June 2006 — May 2007 (1 year)
I was brought on with responsibility for growing portfolio asset value and net operating income for this national $300 million multi-family real estate portfolio. Accountable for knowledge of all current market conditions in assigned target markets, projection of future value and cash flows, project carry costs, lead generation, NOI and Capitalization rate analysis, price/cost negotiation, and proforma build out for presentation to executive management team.
• Integrate market data, current yields, and projections to develop individual Proformas for each deal in order to convey profit potential to potential investors.
• Produced signed agreements and letters of intent in accordance with the NWJ model worth over $23.8 Million. All deals combined provided NWJ $8.2 Million in excess equity after stabilization and all other related expenses.
• Diverse experience in various markets concerning deals in St. Louis, Baltimore, and Atlantic City -
Online Sales Development Associate
The Staubach Company
(Privately Held; Real Estate industry)
August 2005 — June 2006 (11 months)
Created collaborative marketing collateral and managed the expansion of two major accounts (Exxon Mobil & Parkway Corporation) for this Global Real Estate Representation Firm (Conducts business outside the U.S. as DTZ-Tie Leung). Daily lead generation and sales development on assigned accounts.
• Qualified 28 new client opportunities
• Provided real estate optimization assessments and implementations based on strategic client market requirements and projected expansion -
Real Estate / Financial Analyst
O'Neill Properties
(Privately Held; 11-50 employees; Real Estate industry)
April 2005 — August 2005 (5 months)
Designed Pro-Forma Budget Models for projects currently under development and/or in the development pipeline for this $400 Million Real Estate Development Firm. Accountable for version control and database structure of all utilized financial models, weekly project cost analysis, and creation of financial templates for mixed-development projects (Office/Commercial/Retail).
• Brought into web marketing to critique website and current web-marketing initiatives.
• Introduced Urchin web analytics (Now Google Analytics).
• Compiled business intelligence web metrics reporting used to leverage geographically and demographically based campaigns. -
Marketing Media Specialist
Morgan Stanley
(Public Company; 10,001 or more employees; MS; Financial Services industry)
October 2004 — June 2005 (9 months)
Pioneered first electronic marketing campaign for The Wiley Group, a private wealth management franchise within the Individual Investor Group of this $500 Million global financial services firm. Accountable for quantitative analysis of deviated campaign returns, design and management of electronic marketing templates, coordination of mass email campaigns for senior brokers within the franchise, creation of marketing literature specific to projected wealth/asset goals.
• Created and refined data mining and email verification process
• Designed first independent broker email newsletter to pass through compliance requirements
• Implementation of client-touch program increasing client retention rate by 30%
• Developed innovative prospect lead generation methodology bringing in over 30 new accounts and $3.7 Million
Nick Eubanks’s Education
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Saint Joseph's University - Erivan K. Haub School of Business
2003 — 2006
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Valley Forge Military Academy
1997 — 2002
Additional Information
Nick Eubanks’s Websites:
Nick Eubanks’s Interests:
SEO & U-EX, conversion-based optimization, Information Systems, Media Design, Web Design, application / software development
Nick Eubanks’s Groups:
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Inbound Marketers - For Marketing Professionals -
DataShaping Advanced Analytics -
User Experience -
SEO Hardcore -
Celiac Handbook: Living and Loving the Gluten-Free Life™ -
Usability Professionals Association -
National Foundation fo Celiac Awareness -
Social Entertainment Professionals
Nick Eubanks’s Honors:
Google Certified Advertising Professional
Yahoo Search Marketing Ambassador
ExpertRating Certified Search Engine Optimization (SEO) Expert
ExpertRating Certified Search Engine Marketing (SEM) Expert
Nick Eubanks’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
