Manager of Domestic Planning at Southwest Airlines
Dallas/Fort Worth Area
Manager of Domestic Planning at Southwest Airlines
Dallas/Fort Worth Area
(Public Company; LUV; Airlines/Aviation industry)
October 2009 — Present (4 months)
(Public Company; LUV; Airlines/Aviation industry)
November 2008 — October 2009 (1 year )
Founding member of a new department charged with developing and syndicating city strategies to all Southwest Commercial departments.
Led Southwest’s analysis of potential new markets, resulting in new service to Minneapolis/St. Paul, Boston Logan, and New York LaGuardia.
Improved Southwest’s traffic forecasting capabilities by developing a tool to forecast different capacity portfolios rather than individual routes.
Integrated individual market elasticity into the new city forecasting process.
(Public Company; LUV; Airlines/Aviation industry)
June 2008 — November 2008 (6 months)
Led a team charged with developing capacity plans for the Eastern Region of the country.
Performed detailed analysis on potential new cities to the Southwest network and provided recommendations to senior leadership.
Implemented changes in network design to improve connectivity and add value to the Southwest network.
Developed a new process for tracking and reporting competitive capacity changes that supported the planning process across the network.
Created a system to track market forecasts and enable Planners to measure actual performance against the initial forecast.
(Public Company; LUV; Airlines/Aviation industry)
April 2007 — June 2008 (1 year 3 months)
Created and executed both long term and short term capacity strategies implemented across Southwest’s network.
Analyzed potential partnerships with other carriers to both domestic and near-international destinations, and provided recommendations to senior leadership.
Developed a more user-friendly QSI forecasting model that more accurately predicted connecting traffic than Southwest’s previous methodology.
Fostered Southwest’s relationships with communities by developing strong relationships with local Air Service Development teams, local politicians, and local business leaders.
Served as a leader in advancing collaboration between Schedule Planning and other departments. Developed several collaboration models for different types of projects.
(Public Company; JBLU; Airlines/Aviation industry)
August 2006 — April 2007 (9 months)
Produced segment level profit and loss statements and presented recommendations based on an analysis of those results to the CEO and other executives.
Implemented capacity adjustments based on seasonal demand shifts, competitive schedule changes, holidays, or other special events.
Forecasted market revenue for the twelve month budget plan as well as the three year budget plan.
Performed an in-depth analysis of future capacity growth and aircraft needs in order to evaluate the appropriateness of current delivery schedules.
(Public Company; JBLU; Airlines/Aviation industry)
September 2005 — August 2006 (1 year )
Produced monthly revenue forecasts that were used both for guidance to the investment community and internal planning purposes.
Provided weekly briefings to the CEO and other executives on network, regional, and market-level performance.
Performed ad-hoc analysis on a wide range of topics, such as the “confirmed standby” policy, effectiveness of advertised sales, and analysis of distribution channels.
Worked with Sales, Marketing, Planning, and Revenue Management to develop complete market strategies.
(Public Company; JBLU; Airlines/Aviation industry)
January 2005 — September 2005 (9 months)
Successfully managed a subset of the network that generated over $100 million in annual revenue.
Served on a team charged with verification of both forecasting and optimization methodology and accuracy of a new Revenue Management system.
Improved competitiveness in connecting markets by developing specific fares and inventory strategies in those markets.
(Public Company; ATAH; Airlines/Aviation industry)
May 2003 — December 2004 (1 year 8 months)
Developed an automated Revenue Management scorecard to track analyst performance.
Managed use of Airline Automation’s Super Dupe Snooper (SDS) to identify and cancel duplicate PNRs.
Served as an intermediary between Revenue Management and Group Sales to negotiate group rates based on availability.
MBA , Airline Management , 2004 — 2006
BS , Aviation Administration , 1999 — 2003