Pres, EdNET at Market Data Retrieval (MDR)
Greater San Diego Area
- Current
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- President, EdNET at Market Data Retrieval (MDR)
- Past
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- President, The Heller Reports at Quality Education Data, a Scholastic Company
- President at The Heller Reports/Nelson B. Heller & Associates
- VP Research at SFN/Scott Foresman
- President at Educational Programming Systems
- Education
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- University of Pennsylvania
- Massachusetts Institute of Technology
- Rensselaer Polytechnic Institute
- Connections
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161
connections
- Industry
- Information Services
- Websites
Nelson Heller’s Summary
Nelson Heller is president of EdNET at MDR, a unit of MDR's Professional Services Division which publishes the MDR B2E News Alert, an e-mailed industry headline service reaching over 23,000 education industry executives worldwide weekly. The division also sponsors the annual EdNET: the Educational Networking Conference, the leading venue for networking and professional development for education industry executives. Since just after 9/11, the division has offered periodic EdNET Virtual Roundtables providing 90-minute webinar discussions with panels of experts regarding key issues impacting educational sales and marketing. As many as 150 sites, with over 500 participants, have interacted in individual Virtual Roundtable programs. Additional information is available at www.schooldata.com. Nelson joined MDR in February of 2009 as a result of MDR's acquisition of Quality Education Data (QED) from Scholastic Inc. In May of 2002 Scholastic acquired Nelson's firm, The Heller Reports, and he served as the president of QED's Heller Reports unit through February 2009. Prior to starting The Heller Reports in 1988, he served as research vice president for SFN, the holding company for educational publishers Scott, Foresman; South-Western Publishing, University Park Press and Silver Burdett, as well as owner of radio and television stations, information service, legal and medical publishing businesses. Nelson holds a PhD degree from U Pennsylvania, Masters and graduate Engineers degrees from MIT and a bachelor of electrical engineering degree from Rensselaer Polytechnic Institute. He is recipient of the “Making It Happen” education industry award, and has been named a December 2009 inductee to the Association of Educational Publishers' Hall of Fame.
Nelson Heller’s Specialties:
prK-20 education market business strategies. Business models for educational technology products. preK-20 market business partnering. Education market trends, demographics and spending.
Nelson Heller’s Experience
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President, EdNET
Market Data Retrieval (MDR)
(Information Services industry)
February 2009 — Present (10 months)
Strategic relationship development and new product strategy team. Education industry market knowledge and thought leadership through the B2B EdNET conference, B2E News Alert and webinars.
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President, The Heller Reports
Quality Education Data, a Scholastic Company
(Information Services industry)
May 2002 — February 2009 (6 years 10 months)
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President
The Heller Reports/Nelson B. Heller & Associates
(Information Technology and Services industry)
January 1988 — April 2002 (14 years 4 months)
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VP Research
SFN/Scott Foresman
(Publishing industry)
1981 — 1988 (7 years )
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President
Educational Programming Systems
(Information Services industry)
1979 — August 1981 (2 years )
Educational Programming Systems (EPS) was a venture-funded start up that published some of the first computer-based instructional products for personal computers and operated the Technology-Assisted Learning Market Information Service (TALMIS), a market infomation service covering opportunities and threats in the education markets resulting from the advent of personal computers.
Nelson Heller’s Education
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University of Pennsylvania
1966 — 1969
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Massachusetts Institute of Technology
MS and EE , operations research , 1962 — 1965
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Rensselaer Polytechnic Institute
BEE , 1958 — 1962
Additional Information
Nelson Heller’s Websites:
Nelson Heller’s Interests:
business models, strategies and tactics for the preK-20 market.
Nelson Heller’s Groups:
AEP, SIIA Education Division, Educational Publishing Inter-Industry Council (EPIC)
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Education Marketing Professionals -
EdNET -
Education Business Consulting Professionals -
For-Profit Education Industry Group -
Ed Tech Start Ups -
Twitter-Using Educators
Nelson Heller’s Honors:
Making It Happen award
AEP Hall of Fame inductee for Dec. 2009
Nelson Heller’s Contact Settings
Interested In:
- expertise requests
- business deals
- reference requests
- getting back in touch
