Neil Davidson

Current

Strategic Planning Director at Billington Cartmell

Past

Strategic Planning Director at theFarm
Independent Marketing Consultant at Silver Darlings (Sole Proprietorship)
Managing Partner at WWAV Rapp Collins

Board Account Director at RKCR/Y&R

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Education

Brunel University

Connections

152 connections

Industry

Marketing and Advertising

Neil Davidson’s Summary

- Strategic planning for integrated, digital and direct marketing communications.
- Making digital communications work harder for organisations.
- Creating robust strategies for direct/relationship marketing.
- Inspiring creativity.
- Developing advertising, brand and design communications that deliver results.
- Organisational and team management, including financial measures.
- Using advanced communication skills to achieve better results.
- Sector expertise: mobile telecommunications, FS, IT, drinks, automotive, charity, & FMCG.

Neil Davidson’s Specialties:

Brand planning, integrated marketing planning, ATL, direct, relationship and digital marketing.

Neil Davidson’s Experience

Strategic Planning Director

Billington Cartmell

(Privately Held; Marketing and Advertising industry)

November 2008 — Present (1 year 2 months)
Strategic Planning Director

theFarm

(Marketing and Advertising industry)

October 2005 — November 2008 (3 years 2 months)

Strategic Director at theFarm, an integrated communications agency specialising in brand, integrated, digital and direct communications. Agency specialises in European telco and youth brands. The agency has offices in London and Prague.
Independent Marketing Consultant
Silver Darlings (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

2003 — 2005 (2 years )

Working with a range of brand, digital and direct clients, including T-Mobile and Wordtracker.
Managing Partner

WWAV Rapp Collins

(Public Company; 201-500 employees; Marketing and Advertising industry)

2000 — 2003 (3 years )

I ran a cross-discipline agency team, with 45 staff, operating as a standalone agency within WWAV. I was responsible for all agency functions, including strategic planning, account management, creative development, client relationships and agency profit and loss (approx £3.5m income). Clients: Toyota, Dell, Carling, RAC, Cancer Research UK, Oxfam, RSPCA and Scottish Friendly.
Board Account Director

RKCR/Y&R

(Marketing and Advertising industry)

1997 — 2000 (3 years )

I was responsible for delivery of strategy, creative work and account management to clients on key advertising accounts: Kronenbourg 1664, Royal Navy and Marines, Crime Prevention, Ford, Danone and Lufthansa.