Published writer & successful online marketing expert with proven ability to develop customer loyalty & increase revenue
Greater Los Angeles Area
- Current
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- oDesk Writer & Marketing Consultant at Freelance (Sole Proprietorship)
- Past
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- Freelance Writer at 38 Studios
- Freelance Writer for Joystiq at AOL
- Database Marketing Manager at Toshiba
- Database Marketing & Segmentation Manager at Connexion by Boeing
- Database Marketing Manager at LA Philharmonic Assoc
- Retail Information Reporting Manger at California Federal Bank
- Web Technologies Consultant at Self-employed (Self-employed)
- Database Design Analyst at Transamerica Life Companies
- Marketing Systems & Research Consultant at Los Angeles Times
- Senior Advertising Analyst at PhaseOne Communications
- Education
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- Florida State University
- Recommended
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14 people have recommended Natalie - Connections
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106
connections
- Industry
- Marketing and Advertising
- Websites
Natalie Mootz’s Summary
Published author and online marketing expert looking for freelance work.
Natalie Mootz’s Specialties:
Direct and online database marketing; customer relationship marketing; customer segmentation; design & implementation of statistical models. Process & how-to documentation. Liaison between business and technical audiences. Communication of strategic analysis leadership with an emphasis on business impacts. Photoshop, HTML, SQL, video/audio editing, blogging & content management software. SEO and social marketing. Management experience. Web content author. Six Sigma Black Belt graduate.
Natalie Mootz’s Experience
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oDesk Writer & Marketing Consultant
Freelance (Sole Proprietorship)
(Sole Proprietorship; Online Media industry)
June 2009 — Present (2 months)
Increased blog traffic 300% to MyWoWStory.com through improved content, SEO, and social marketing.
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Freelance Writer
38 Studios
(Privately Held; Computer Games industry)
November 2008 — May 2009 (7 months)
Increased Azeroth Advisor subscriber base 10% through affiliate and social marketing recommendations.
Wrote how-to articles for World of Warcraft gamers. Required game expertise, superior clarity of writing, and personalizing articles with filtermerge conditional programming language. The Advisor's website can be found at http://azerothadvisor.com -
Freelance Writer for Joystiq
AOL
(Public Company; TWX; Internet industry)
May 2008 — October 2008 (6 months)
Authored articles as part of a writing team that increased WoW.com readership to over 1.5 million visitors on a single day, eclipsing even Engadget.
Wrote how-to, news, machinima, and other feature articles. My work at WoW.com can be found here: http://wow.com/bloggers/natalie-mootz -
Database Marketing Manager
Toshiba
(Privately Held; Utilities industry)
March 2007 — March 2008 (1 year 1 month)
Improved Toshiba’s email response rates by 10% through improved targeting, data hygiene, and process improvements.
Responsible for management of the consumer marketing database, including list generation and result analysis for e-mail marketing, segmentation analysis, and coordination between in-store retail and online marketing events and promotions. Developed 5-year strategic vision for database marketing. Assisted with business, government, and education email marketing. Managed three vendors with over $1 million budget. Completed Six Sigma Black Belt training. -
Database Marketing & Segmentation Manager
Connexion by Boeing
(Public Company; 501-1000 employees; BA; Airlines/Aviation industry)
June 2004 — October 2006 (2 years 5 months)
Instigated and led international direct mail & email campaigns, including offer, message, tracking and target development for customer e-mail newsletter to increase revenue by 5%. Led statistical modeling projects to identify seasonality effects on revenue resulting in 10% savings to Marketing's budget & a 15% increase in summer revenue. Spearheaded % implemented customer segmentation throughout the organization, including leading focus groups and analyzing survey results resulting in 10% increased revenue. Designed and implemented international sweepstakes to increase leisure revenue by 15%. Defined and executed international promotions strategy; assisted in setting pricing strategy. Analyzed subscription variance & trends to present weekly strategic recommendations to the highest members of the leadership team. Increased revenue in Asia by 15% through creation of tailored reports. Analyzed and presented employee survey data to company leadership. Wrote process documentation (CI).
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Database Marketing Manager
LA Philharmonic Assoc
(Music industry)
October 2003 — June 2004 (9 months)
Researched and advised upper management about data warehouse options. Conceived and spearheaded householding database project across three separate data sources. Consulted with marketing managers on sales tactics. Generated targeted mailing lists.
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Retail Information Reporting Manger
California Federal Bank
(Public Company; 1001-5000 employees; FNB; Banking industry)
November 1997 — June 2003 (5 years 8 months)
Using the intelligence my area provided, Cal Fed improved its household cross-sell from 2.98 products to 3.39 in one year, representing a profit gain of $158 million. Collaborated from beginning to end through all aspects of corporate marketing’s campaign process, including:
• Developed propensity modeling for product cross-sell, activation, and customer retention Conceived, designed and implemented 3 unprecedented Customer Information Profile reports for segmentation and behavior/channel analysis.
• Analyzed both Marketing Customer Information File (MCIF) and Marketing Data Warehouse to track campaign response, including creating new data specs and reports.
• Proactively performed self-directed research and exploration in advance of business needs due to close relationships with the marketing product managers and understanding their business goals.
• Managed a staff of two analysts, including hiring, training, and mentoring. -
Web Technologies Consultant
Self-employed (Self-employed)
(Self-Employed; Myself Only; Information Technology and Services industry)
July 1996 — March 2001 (4 years 9 months)
Designed, developed, and implemented Internet and intranet solutions for Transamerica Life Companies and several small business clients. Served as Web architect, advising on initial design and structure, as well as balancing each department’s need for creativity with corporate design and content standards. Intermediate proficiency with HTML and various site administration tools such as Dreamweaver and FrontPage. Experience with Active Server Pages, DHTML, VBScript and JavaScript.
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Database Design Analyst
Transamerica Life Companies
(Public Company; 10,001 or more employees; Insurance industry)
September 1997 — November 1997 (3 months)
Pioneered the Market Development Department’s maiden voyage onto the company intranet. Responsible for ground-up development of the department’s intranet site, including project management, design, content and updates. Served on the Transamerica Intranet Advisory Committee, advising on corporate standards and implementation techniques.
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Marketing Systems & Research Consultant
Los Angeles Times
(Public Company; Newspapers industry)
March 1995 — June 1996 (1 year 4 months)
Managed the Mapping and Demographic Center. Delegated workload to 3 employees, negotiated deadlines, administered resources, and led all facets of internal client service. Generated target markets for advertisers like Macys, RobinsonsMay, Ralphs, and AirTouch using demographic information and mapping to support sales efforts. Interpreted information from divergent data providers for competitive newspaper share analysis and consumer targeting.
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Senior Advertising Analyst
PhaseOne Communications
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1990 — January 1995 (4 years 6 months)
Performed competitive and category studies for broadcast, print, and direct mail advertising to assess persuasiveness and ability to meet client objectives. Approximately 60% of our approved commercials were successful with consumer testing. Wrote and presented findings to advertisers, agencies, and upper management, critiquing sensitive creative issues. Clients included Campbell Soup, Chevrolet, Gillette, AT&T Universal Card, Pepperidge Farm, and Tidy Cat.
Natalie Mootz’s Education
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Florida State University
BA , Communication , 1983 — 1987
Minored in Computer Science & Spanish
- Activities and Societies:
- Phi Beta Kappa, graduated with Honors, Cum Laude
Additional Information
Natalie Mootz’s Websites:
Natalie Mootz’s Interests:
PC & console gaming, Dodgers baseball, college football (FSU Seminoles), lindy hop & other types of swing dancing, knitting, blogging, drawing
Natalie Mootz’s Honors:
Phi Beta Kappa
Natalie Mootz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
