Naina Goulart

Current

• Marketing Coordinator at Banca de Línguas

Past

• Product Marketing Intern at Intelbras
• Member of the Marketing Team at AIESEC
• Cross-Culture and External Relations Intern at Up With People

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Education

• Universidade do Estado de Santa Catarina
• Universidade do Sul de Santa Catarina
• Up with People

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Connections

73 connections

Industry

Education Management

Naina Goulart’s Experience

• Marketing Coordinator

  Banca de Línguas

  (Education Management industry)

  November 2008 — Present (1 year 2 months)

  • Strategic Planning of the company and its Marketing department.
  • Market Prospecting and Segmentation.
  • Monitoring and analyzing the market and the company’s main competitors.
  • Development of promotional strategy.
  • Organization and implementation of a relationship between the company and its clients.
  • Develop and administer marketing database.
  • In charge of events strategic planning and logistics.

• Product Marketing Intern

  Intelbras

  (Privately Held; Telecommunications industry)

  April 2008 — October 2008 (7 months)

  • In charge of a Product life cycle analysis and positioning, which includes:
  • Determine the company’s products viability and identify its competitors and probable consumers.
  • Assist pricing strategies and manage product margins.
  • Specifying market requirements for current and future products by conducting market research with costumers and non-customers.
  • Maintain in-depth evaluation of key competitive products and market positioning relative to the target consumers needs.
  •Interface between the engineering, the P&D and Marketing and Communication departments with one another, contributing with the graphic material production to be launched

• Member of the Marketing Team

  AIESEC

  (Educational Institution; Education Management industry)

  June 2006 — December 2007 (1 year 7 months)

  • Promotion of the selection process for new members.
  • Event management.
  • Presentations in events.
  • Market Prospection and Segmentation.
  • Production of articles and releases to the press as well as newsletters to stakeholders.
  • Marketing research planning and implementation.
  • Strategic planning for the Marketing area.
  • Development of pricing strategy.

• Cross-Culture and External Relations Intern

  Up With People

  (Non-Profit; Entertainment industry)

  January 2005 — June 2005 (6 months)

  •Responsible for Planning and Implementation of Regional Learning activities through research of the cities visited by the group as well as for presentations and preparation for the transition between countries and consequently cultures.
  •In charge of writing articles for Up With People website, student selection for the program,marketing and public relations as well as of recruitment presentations and representing the organization to the main public.

Naina Goulart’s Education

• Universidade do Estado de Santa Catarina

  Bachelor , Business Administration , 2003 — 2010 (expected)

• Universidade do Sul de Santa Catarina

  Bachelor , Advertising , 2002 — 2010 (expected)

• Up with People

  Leadership 2005 — 2005

  Activities and Societies:

  A semester-long study abroad program for international youth, designed to develop and connect young people from all over the world, inspiring the qualities of leadership, global perspective, social responsibility and contribution to community. WorldSmart combined the study of leadership with practical hands-on learning and teamwork opportunities.

Additional Information

Naina Goulart’s Groups:

•    Up with People Alumni

Naina Goulart’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch