Murray Hardie

Current

freelance at .

Past

Director of Planning at Fallon
EVP Chief Planning Officer at Energy BBDO
Director at Hall & Partners

Moderator at Business Research Unit
Research Exec at MIL Research

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2 more...

Education

Guildhall School of Music & Drama

Recommended

17 people have recommended Murray

Connections

281 connections

Industry

Marketing and Advertising

Murray Hardie’s Summary

I have over 20 years experience in advertising, marketing and research both internationally and domestically working on dozens of brands in categories as diverse as financial services, hospitality, travel, retail, automotive, liquor and beer, packaged goods, media and more. I enjoy figuring out people and the culture they create and I maintain an unfailing belief in the power of creativity to transform it.

Murray Hardie’s Experience

freelance

.

(Marketing and Advertising industry)

January 2009 — Present (7 months)
Director of Planning

Fallon

(Public Company; Marketing and Advertising industry)

2003 — 2008 (5 years)

FALLON | Director of Planning | Minneapolis | 2003-2007

Clients: Citi, Citibank, Citicard, Citifinancial, CitiMortgage, ThankYou Rewards, Holiday Inn, Holiday Inn Express, Crowne Plaza, Travelers Insurance, TheLadders, Nestle Purina, Northwoods Baseball League.

• Led US Planning function, managing a team of 4 on the Citi “Live richly” campaign. Integral part of the team that created “Identity Theft” campaign for multiple parts of the Citi business.
• Crafted the communications strategy and collaborated closely with the client and partners agencies on the creation and launch of Citi “ThankYou” rewards program and multiple credit card products.
• Lead strategic planner on Intercontinental Hotels Group with responsibility for all aspects of strategy and brand development.
• Led global strategy development for Holiday Inn brand family in the USA, Asia Pacific and Europe including global audience development, global brand positioning, product proposition refinement, campaign development and hotel experience development initiatives.
EVP Chief Planning Officer

Energy BBDO

(Public Company; OMC; Marketing and Advertising industry)

2008 — 2008 (less than a year)

Ran a department of 23, which included 18 account planners, and a team of specialist researchers.
• Created a strong cohesive departmental structure and collaborated to create a shared vision for planning.
• Partnered closely with Jim Beam marketing team and partner agencies on a major ethnographic project to redefine the brand positioning, target definition and communications strategy.
• Collaborated with BBDO Minneapolis and global network to set strategic direction for Aviva, a global insurance provider.
• Supervised planning teams across the agency on all major client business.
• Led strategy teams on multiple new business pitches.
Director

Hall & Partners

(Public Company; OMC; Market Research industry)

1993 — 2002 (9 years)

Clients included: Visa International, Audi, Go Airlines, Toyota, The Economists, John West Salmon, Energis and DSG (PC World and Dixons), Volkswagen, Lloyds Bank, Thomson Holidays.

Part of the management team of this revolutionary, specialist advertising research agency. Led business development in London for 3 years before moving to New York to open their first international office in 1996:
• Opened first international office for the agency in New York and built a team of 20+ from scratch to create the most profitable office within 18 months.
• Set direction of the quantitative division and daily management of team of 40 researchers and support teams.
• Successfully developed marketing and business development for the agency, including international expansion.
• ‘Cultural Guardian’ role meant final approval on all internal/external business decisions from cultural perspective to ensure alignment with agency values and business goals.
• Built strong client relationships throughout the US Planning community.
• Developed proprietary tools and models for web-based research services and integrated communication evaluation.
• Regular speaker at industry events and conferences including the ARF and US APG.
Moderator

Business Research Unit

(Market Research industry)

1992 — 1993 (1 year)

Qualitative researcher: strategy development, creative development and brand development projects.
Research Exec

MIL Research

(Marketing and Advertising industry)

1983 — 1992 (9 years)

• Developed qualitative and quantitative research skills, designed, manages and reported studies
• Developed and ran automotive product development studies (car clinics) for Ford of Europe.
• Managed Team of 15