Mona Wolf

Owner, The Wolf Group

Location
Cincinnati Area
Industry
Market Research
Current
  1. The Wolf Group,
  2. U.S
Previous
  1. Institute of Food Technologists, Ohio Valley Section,
  2. Chairmen E18:05 Sensory Applications,
  3. Cincinnati Hills Christian Academy
Education
  1. Rochester Institute of Technology
Websites
500+connections

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Background

Summary

Mona Baker Wolf founded The Wolf Group in 1988 and personally has over 35 years of knowledge, experience and practice in the field of Sensory Evaluation and Food Science. Mona holds a B.S. in Food Science from Purdue University and an M.B.A. in Management from the Rochester Institute of Technology. Before starting The Wolf Group, an independent sensory evaluation consulting and research firm, Mona gained professional expertise as a sensory scientist for the Kroger Co. in Cincinnati, Ohio, and at R.T. French Co. in Rochester, N.Y.
She is currently chair of the Ohio Valley Institute of Food Technology and an active member of the Sensory Evaluation Division of the IFT. She is also active in ASTM Committee E-18 where she has served as Committee Chairman, Sub-Committee Chairman for the committee on Consumer Testing and Task Group Chairmen of both Consumer and Sensory Testing for Advertisement Claim Substantiation. She is co-editor of ASTM Sensory Testing Methods Manual 26 on Sensory Testing. She is a Founding Officer of the new International Society of Sensory Professionals.
As the President/CEO of The Wolf Group, Ms Wolf was named The Small Business Person of 2007 for the state of Ohio. In Addition, The Wolf Group was selected as The Best Place to Work for a small company in Cincinnati for 2006.
She also severed on the founding Board for The Eve Center a non-profit organization of women helping women in crisis.

Specialties:Advertisment ClaimsSubstantiation
Product Optimization Studies
Quantitative and Qualitative Product Research using Sensory Testing

Experience

Owner

The Wolf Group
– Present (26 years 1 month)

Sensory Scientist

U.S
– Present (26 years 1 month)

President and founder

The Wolf Group
– Present (26 years 9 months)

WolfServices and WolfSensory. Work with retail products companies to determine initial and ongoing product acceptability with the use of sensory testing. Testing includes both trained descriptive profile testing and naive consumer testing. Expert Witness for legal issues related to sensory claims.

President

The Wolf Group
– Present (26 years)

Past Chairman

Institute of Food Technologists, Ohio Valley Section
(2 years)

Chairman

Chairmen E18:05 Sensory Applications
(19 years 7 months)

Chairmen of subcommittee E18.05 which develop methodologies and guidelines for sensory testing methods.
Task Group Co-chair for Advertisement Claim Document E-1958

Past President of the Parent Teacher Organization

Cincinnati Hills Christian Academy
(1 year 1 month)

President of PTF (Parent Teacher Fellowship

Sr. Scientist

The Kroger Co
(10 years 1 month)

Manager of Sensory Services for all Private Label and Kroger Manufactured Products including food and non-food items. Worked with the corporate Quality Assurance Department to approve all new vendors including sensory testing and plant audits.

Sensory Manager

The Kroger Co
(10 years)

Food Scientist

R.T. French Company
(6 years 1 month)

Developed new products. Developed specifications for new and existing products.

Skills

  • Marketing Research
  • Food Science
  • Qualitative Research
  • Sensory Evaluation
  • Consumer Insights
  • Market Research
  • Research
  • Food
  • Quality Assurance
  • Analysis
  • Strategic Planning
  • Marketing Strategy
  • Consumer Products
  • Segmentation
  • Quantitative Research
  • Public Speaking
  • Customer Insight
  • SPSS
  • Statistics
  • Product Development
  • Food Technology
  • Focus Groups
  • Consumer Behaviour
  • Data Analysis
  • Online Research
  • Product Innovation
  • Advertising Research
  • Ethnography
  • Consumer Insight
  • Food Industry
  • Questionnaire Design
  • Competitive Intelligence
  • FMCG
  • Business Insights
  • Survey Design
  • Personal Care
  • Shopper Marketing
  • Ingredients
  • Research Design
  • Survey Research
  • Primary Research
  • Market Intelligence
  • See 27+  See less

Education

Rochester Institute of Technology

M.B.A, Management

Purdue University

Additional Info

  1. Interests

    • Cooking,
    • Traveling
  2. Personal Details

  3. Advice for Contacting Mona

Honors & Awards

Ohio Small Business Person of the Year - 2008, Best Places to Work - Cincinnati 2007

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