Molly Metzger

Current

• Experience Strategist at Resource Interactive

Past

• Strategist at Resource Interactive
• Senior Manager, Client Service at Resource Interactive
• Client Rep at IBM

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Education

• The Ohio State University - The Max M. Fisher College of Business
• The Ohio State University

Recommended

4 people have recommended Molly

Connections

112 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Website

Molly Metzger’s Summary

Working with fortune 500 brands to develop and plan innovative digital experiences that meet business objectives. Specific expertise in Social Media, Web 2.0, Social Networking.

Molly Metzger’s Specialties:

Social Media Planning; Brand Experience Planning; Brand Articulation, Online Marketing and Advertising; Web audits; Web 2.0 Strategies, Social Networking,

Molly Metzger’s Experience

• Experience Strategist

  Resource Interactive

  (Privately Held; Marketing and Advertising industry)

  October 2007 — Present (1 year 10 months)

  The lab is a research and development team that serves as an innovation catalyst for Resource Interactive.
  As an experience strategist, I lead thought leadership formulation and digital marketing plan offering. I inform associates & clients, initiate strategic partnerships and develop innovative frameworks & insights that help our associates lead our clients into the future.

• Strategist

  Resource Interactive

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  November 2004 — October 2007 (3 years)

  A strategist is responsible for identifying key insights that fuel the creation of compelling, emotionally relevant and effective user experiences and online marketing programs for national and international brands. The strategist leads the Insights phase, working collaboratively with a multidisciplinary team to develop information architecture, creative concepts and digital marketing plans. I work with the client service domain and the client to identify brand and project objectives, goals and key metrics. I structure and scope strategy and research projects in a variety of timeframes and budgets.

• Senior Manager, Client Service

  Resource Interactive

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  April 1999 — November 2004 (5 years 8 months)

  Client service acts as the primary contact and information conduit with the client on assigned projects. The CS guides internal teams in developing creative solutions that meet client needs, expectations and budgets. Client Services requires a strong attention to detail and ability to efficiently manage multiple projects and multiple priorities while maintaining a professional and personable demeanor.
  
  Responsibiltis include advocating the client’s point of view in internal meetings,
  cultivating strong client relationships that result in repeat business, and
  formulating creative briefs for the team.

• Client Rep

  IBM

  (Public Company; 10,001 or more employees; IBM; Computer Hardware industry)

  September 1997 — April 1999 (1 year 8 months)

  Sales Rep responsible for building relationships with CIO and IT executives within Retail accounts in Columbus OHio. Worked with The Limited, Victoria's Secret, Drug Emporium, Consolidated Stores, Lenscrafter, etc.

Molly Metzger’s Education

• The Ohio State University - The Max M. Fisher College of Business

  1996 — 1998

• The Ohio State University

  B.A. , English , 1987 — 1991

  Activities and Societies:

  Worked at Student Union

Additional Information

Molly Metzger’s Websites:

• My Company
• My Website

Molly Metzger’s Interests:

Social Media Measurement and Archetyps, iCitizens, Open Brands, Digital Experience design

Molly Metzger’s Groups:

•    Fisher College of Business at The Ohio State University
•    Resource Interactive Community & Alumni

Molly Metzger’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch