Misti Floyd

Misti Floyd

Senior Account Executive at Groupon

Location
Dallas, Texas (Dallas/Fort Worth Area)
Industry
Marketing and Advertising

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Misti Floyd's Overview

Current
  • Senior Account Executive at Groupon
  • Account Executive at Groupon
Past
  • Admin Assistant & Marketing Director at Century 21 Judge Fite Company
Education
Connections

265 connections

Websites

Misti Floyd's Experience

Senior Account Executive

Groupon

Public Company; 10,001+ employees; GRPN; Internet industry

July 2013Present (1 year 4 months)

Account Executive

Groupon

Public Company; 10,001+ employees; GRPN; Internet industry

July 2012Present (2 years 4 months) Dallas/Fort Worth Area

Senior Account Executive

Beckett Media

Privately Held; 51-200 employees; Online Media industry

January 2010June 2012 (2 years 6 months) Dallas

Publisher

Modern Babies & Children (Pink Boots Publishing)

October 2007November 2009 (2 years 2 months) DFW

*Acquire and maintain relationships with advertising partners
*Acquire and maintain promotional partners and work closely with the editorial staff to ensure customer satisfaction
*Assist in the pagination and layout design of each new issue
*Set-up and maintain over 250 distribution points within the DFW area
*Work closely with local news channels to gain exposure for the magazine while also providing the morning shows with valuable content for the viewers
*Cold call to generate new business
*Work closely with local retail stores to sponsor quarterly prize give-aways for the readers
*Work closely with local charities to help promote their mission
*Attend trade shows as an exhibitor
*Manage the company's social networking efforts with promotions, partnerships, fan interaction, etc.
*Compose specific editorial pieces needed to complete certain magazine issues
*Set-up and execute the cover shoots for each issue

Account Executive/Marketing Director

Perfect Wedding Guide (Pink Boots Publishing)

Privately Held; 11-50 employees; Marketing and Advertising industry

May 2004October 2007 (3 years 6 months) DFW

*ad sales
*cold calling
*face-to-face presentations with prospects
*networking
*trade shows
*distribution manager for specific territories of DFW
*member of several wedding associations
*organize and plan magazine release parties every quarter

Admin Assistant & Marketing Director

Century 21 Judge Fite Company

20012003 (2 years)

Misti Floyd's Skills & Expertise

  1. Cold Calling
  2. Advertising Sales
  3. Direct Sales
  4. Client Relationship Building
  5. Trade Shows
  6. Trade Show Coordination
  7. Marketing Strategy
  8. New Business Acquisition
  9. Renewals
  10. Salesforce.com
  11. Outlook Express
  12. Photoshop
  13. Feature Writing
  14. Database Administration
  15. Data Entry
  16. Data Mining
  17. Able To Work Under Pressure
  18. Social Media
  19. Advertising
  20. Feature Articles
  21. Sales
  22. Email Marketing
  23. CRM
  24. Online Marketing
  25. Marketing
  26. Retail
  27. Press Releases
  28. Social Media Marketing
  29. B2B
  30. Lead Generation
  31. Sales Operations
  32. Publishing
  33. Business Acquisition
  34. Magazines
  35. Online Advertising
  36. Social Networking
  37. Public Relations
  38. Direct Marketing
  39. New Business Development
  40. Editorial
  41. Management
  42. Digital Marketing

View All (42) Skills View Fewer Skills

Misti Floyd's Education

University of North Texas

BA, Journalism/Advertising

20012004

Texas A&M University

BA, Journalism

20002001

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  • business deals
  • reference requests
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