LinkedInMimi Cook-Hall

Mimi Cook-Hall

Director at Phenometrics, Inc.

Greater San Diego Area
  1. Phenometrics, Inc.,
  2. Silicon Color, Inc.,
  3. Make Your Point Productions
  1. Palomar College
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Palomar College

Palomar College

Understanding Financial Statements

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Experienced multi-dimensional Executive and Entrepreneur with expertise and resources to make an immediate impact. Successful track record in small and mid-sized companies in the field of bio-tech, computer technology, and telecommunications. Operational experience and proven success in steering organizations through dynamic start-up, development, and growth. Successful in building and managing all aspects of the business with a proven track record of team building, partnering, fundraising, and brand marketing with limited resources. Out-of-the-box, yet pragmatic thinker who delivers mission critical strategic and tactical solutions within the constraints of available resources.



Phenometrics, Inc.
– Present (4 years 5 months)Lansing, Michigan Area

Founding member of the Board of Directors at Phenometrics.

Co-Founder and CEO

Phenometrics, Inc.
(2 years 9 months)2727 Alliance Drive suite D, Lansing, MI 48910

Co-Founder and full leadership responsibility for strategic planning, sales, marketing, finance, production, quality assurance, field/factory service, training, and brand marketing. Instrumental in managing the dynamic start-up growth phase, including manufacturing operations and staff development. Worked with R&D team on the design of photo bioreactor and metric tools, to address the needs of the algae biofuel, nutraceuticals, and food industry.

Promoted global brand awareness and managed international customer relationships. Negotiated license of intellectual property from Michigan State University to commercialize photo bio-reactor. Successfully raised capital funding and developed lending strategies with national banks. Managed finances and P&L strategies.

Key Operational and Management Qualifications Include:
• Operations start–up and development
• Competitive analysis and planning
• Strategic, operational, and financial planning
• Revenue growth and cost containment
• R&D and technology management
• Intellectual property strategic planning
• Strategic alliances
• Client relationship development
• Management team building

General Manager

Silicon Color, Inc.
(1 year)

Hired to turn around struggling start-up software company to become profitable by providing expertise in finance, sales and work flow programs. Improved bottom line finances and assisted in the sale of the company's assets to Apple Computer.

Owner/Executive Producer

Make Your Point Productions
(16 years)San Diego, California

Owner of marketing consulting and video production firm. Developed marketing strategies, implemented marketing campaigns for profit and non-profit organizations. Expert in producing effective communication videos and marketing tools that enable clients to target a specific audience and motivate them into action. Ms. Hall has successfully raised over $10 million in funding contributions for non-profit organizations, and increased revenue sales through targeted marketing programs for small, medium and large companies.

MYP clients include: Montel Williams Show, Hewlett Packard, L & B Labs, U.S. Navy & Marines, Poway School District, Rancho Bernardo Presbyterian Church, Battle Ground Unified School District, Demo rolls for local actors


Bernardo Heights MS Education Foundation
(3 years 6 months)

Original founder of this 501(c)(3) foundation which raises funds for Bernardo Heights Middle School in San Diego, CA. Introduced a fundraising event called Festival of Trees, which raised funds to help the school support their technology department and school supplies, critical funds due to budget cuts.


Chaparral Elementary Education Foundation
(3 years 10 months)

President of this 501(c)(3) foundation dedicated to raising funds for the Chaparral Elementary School in San Diego, CA. Introduced a fundraising event called the Spring Fling, which raised funds to help the school pay for computers, install a network, and support the technology department, to supplement funding due state budget cuts.


Marketing Solutions, Inc.
(5 years 10 months)19925 Stevens Creek Blvd, Cupertino, CA

Marketing Solutions, Inc. was a marketing research and services company, located in Cupertino in Silicon Valley, California. Company specialized in developing programs for vertical markets, both for Business Market and K-12 Education Markets.

Company expertise included: product marketing research, strategic business plans, press packages, training programs, software development, and desktop publishing services.

Our primary client was Apple Computer, but also provided marketing services to Ford Aerospace, NASA Challenger Center, Gillespie Inc., and smaller start-up companies.

Honors & Awards

Business Plan Competition GLEQ - Second Place

Great Lakes Entrepreneur Quest - Ann Arbor, MI

Incubator Entrepreneur of the Year

Michigan Economic Development Group

Additional Honors & Awards

10 years of service award for foster parenting


Marketing Excellence...Start with a Cohesive Product Introduction

BPAA - Focus On series
March 1989

Dealing With Sub-Contract Labor

Satellite Retailer - Dealer Tips Column
October 1986

Closing Down Shop with Class and Dignity

Satellite Retailer - Dealer Tips Column
July 1986

Credit Collections: A Necessary Evil

Satellite Retailer - Dealer Tips Column
June 1986

Uniden Comes of Age

Satellite Retailer - Dealer Tips Column
May 1986

What to Tell the Fearful Customer About Scrambling (the signal)

Satellite Retailer - Dealer Tips Column
April 1986

Look Before You Leap

Satellite Retailer - Dealer Tips
March 1986

The biggest mistake most dealers make is in underestimating the amount of capital needed for a company to survive the first and second year of business.

Dealer Work Sheet

Satellite Retailer - Dealer Tips
November 1985

Showroom Magic - The most important impressions on a prospective customer

Satellite Retailer - Dealer Tips
September 1985

How to Survive a Trade Show

Satellite Retailer - Dealer Tips Column
July 1985

Effective Advertising

Satellite Retailer - Dealer Tips Column
June 1985

Forging Yet Another Industry - Women involved in TVRO, Too

Satellite Retailer - Feature article
June 1985

Feature article about Lydia Gillespie,an pioneer entrepreneur in the consumer satelite television industry.

Tuning In to the New Wave - 12 GHz Satellites

Satellite Orbit Magazine - Feature article
August 1982


ABO - Algae Biomass Organization



Columbia University - School of International and Public Affairs

  • Marketing Management
  • International Politics and Economics


  • Executive Management
  • Entrepreneurship
  • Marketing Strategy
  • Biotechnology
  • Entrepreneur
  • Leadership Development
  • Managerial Finance
  • Product Management
  • Start-ups
  • New Business Development
  • Team Building
  • Fundraising
  • Marketing
  • Budgets
  • Sales
  • Leadership
  • Program Management
  • Competitive Analysis
  • Strategy
  • Management
  • Strategic Planning
  • Training
  • CRM
  • Product Marketing
  • Strategic Partnerships
  • Mergers & Acquisitions
  • Business Development
  • Business Planning
  • Nonprofits
  • Cross-functional Team...
  • See 15+  See less


  1. English

    Native or bilingual proficiency
  2. Italian

    Native or bilingual proficiency
  3. French

    Limited working proficiency


Palomar College

Accounting Management, Understanding Financial Statements

This course was designed for accounting majors and investors. An in debth course on evaluating financial statements and annual reports of companies traded on the stock exchanges. Class explored ratios, growth cycles, EPS and other indicators of a company's strength and weaknesses. Course taught by experienced VC and entrepreneur.

University of Wisconsin-Madison

BA, Telecommunications

Activities and Societies: Ski instructor for Hoofer Ski School

Columbia University - School of International and Public Affairs

Graduate Coursework, International Business

Attended Columbia Graduate School to take courses in International Marketing, World Politics, and Journalism, while working full-time at the CBS Network Newsroom.

Palomar College

Web Design

Took courses in Photoshop, Dream Weaver and Web design.

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