Understanding Financial Statements
Director at Phenometrics, Inc.
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Understanding Financial Statements
Experienced multi-dimensional Executive and Entrepreneur with expertise and resources to make an immediate impact. Successful track record in small and mid-sized companies in the field of bio-tech, computer technology, and telecommunications. Operational experience and proven success in steering organizations through dynamic start-up, development, and growth. Successful in building and managing all aspects of the business with a proven track record of team building, partnering, fundraising, and brand marketing with limited resources. Out-of-the-box, yet pragmatic thinker who delivers mission critical strategic and tactical solutions within the constraints of available resources.
Founding member of the Board of Directors at Phenometrics.
Co-Founder and full leadership responsibility for strategic planning, sales, marketing, finance, production, quality assurance, field/factory service, training, and brand marketing. Instrumental in managing the dynamic start-up growth phase, including manufacturing operations and staff development. Worked with R&D team on the design of photo bioreactor and metric tools, to address the needs of the algae biofuel, nutraceuticals, and food industry.
Promoted global brand awareness and managed international customer relationships. Negotiated license of intellectual property from Michigan State University to commercialize photo bio-reactor. Successfully raised capital funding and developed lending strategies with national banks. Managed finances and P&L strategies.
Key Operational and Management Qualifications Include:
• Operations start–up and development
• Competitive analysis and planning
• Strategic, operational, and financial planning
• Revenue growth and cost containment
• R&D and technology management
• Intellectual property strategic planning
• Strategic alliances
• Client relationship development
• Management team building
Hired to turn around struggling start-up software company to become profitable by providing expertise in finance, sales and work flow programs. Improved bottom line finances and assisted in the sale of the company's assets to Apple Computer.
Owner of marketing consulting and video production firm. Developed marketing strategies, implemented marketing campaigns for profit and non-profit organizations. Expert in producing effective communication videos and marketing tools that enable clients to target a specific audience and motivate them into action. Ms. Hall has successfully raised over $10 million in funding contributions for non-profit organizations, and increased revenue sales through targeted marketing programs for small, medium and large companies.
MYP clients include: Montel Williams Show, Hewlett Packard, L & B Labs, U.S. Navy & Marines, Poway School District, Rancho Bernardo Presbyterian Church, Battle Ground Unified School District, Demo rolls for local actors
Original founder of this 501(c)(3) foundation which raises funds for Bernardo Heights Middle School in San Diego, CA. Introduced a fundraising event called Festival of Trees, which raised funds to help the school support their technology department and school supplies, critical funds due to budget cuts.
President of this 501(c)(3) foundation dedicated to raising funds for the Chaparral Elementary School in San Diego, CA. Introduced a fundraising event called the Spring Fling, which raised funds to help the school pay for computers, install a network, and support the technology department, to supplement funding due state budget cuts.
Marketing Solutions, Inc. was a marketing research and services company, located in Cupertino in Silicon Valley, California. Company specialized in developing programs for vertical markets, both for Business Market and K-12 Education Markets.
Company expertise included: product marketing research, strategic business plans, press packages, training programs, software development, and desktop publishing services.
Our primary client was Apple Computer, but also provided marketing services to Ford Aerospace, NASA Challenger Center, Gillespie Inc., and smaller start-up companies.
The biggest mistake most dealers make is in underestimating the amount of capital needed for a company to survive the first and second year of business.
Feature article about Lydia Gillespie,an pioneer entrepreneur in the consumer satelite television industry.
This course was designed for accounting majors and investors. An in debth course on evaluating financial statements and annual reports of companies traded on the stock exchanges. Class explored ratios, growth cycles, EPS and other indicators of a company's strength and weaknesses. Course taught by experienced VC and entrepreneur.
Took courses in Photoshop, Dream Weaver and Web design.
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