Mike Wagner

Current

• Advisor/Investor at BizzBuZZ

Past

• Director of Product Marketing at DocuSign, Inc.
• Sr. Product Marketing Manager at NAVTEQ
• VP, Marketing at Catch The Best

• Product Marketing Consultant at Visible Technologies
• Sr. Product Marketing Manager at JackBe
• Manager, Business Development & Product Marketing at Phase2 Technology, LLC
• Western Regional Sales & Marketing Manager at UCLID Software

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Education

• American University - Kogod School of Business
• University of Wisconsin-Eau Claire

Recommended

21 people have recommended Mike

Connections

300 connections

Industry

Internet

Websites

• My Blog
• My Website

Mike Wagner’s Summary

Product Marketing professional and product evangelist with broad experience in creating and managing marketing, sales, and product strategies for startup and early stage internet and software companies. Deep knowledge and understanding of Internet software platforms and emerging technologies. Ability to turn technologies into market leading products. Persona based product marketing methodology to align products with end consumers (B2C) or businesses (B2B).

Mike Wagner’s Specialties:

Product Marketing / Product Strategy / Product Positioning & Messaging / Product Management / Business Development / Business Planning / Business Strategy / Segmentation / Marketing / Market Analysis

Web Platforms / Cloud Computing / SaaS / Unified Search / Web 2.0 (Mashups, social networking, social media, consumer generated media, blogs, wikis) Location Based Services / Ajax / Rich Internet Applications / Electronic Signatures

Mike Wagner’s Experience

• Advisor/Investor

  BizzBuZZ

  (Internet industry)

  July 2008 — Present (1 year 1 month)

  Uniting small localities with a common platform to connect people and local businesses.

• Director of Product Marketing

  DocuSign, Inc.

  (Privately Held; Internet industry)

  2008 — 2009 (1 year)

  Designed, executed and managed all components of product marketing strategy for DocuSign’s Electronic Signature SaaS solution including product packaging, pricing strategy, positioning, and messaging. Implemented successful social media strategy.

• Sr. Product Marketing Manager

  NAVTEQ

  (Public Company; NOK; Information Technology and Services industry)

  2007 — 2008 (1 year)

  Acquired by Nokia.
  Drove product strategy, development, go-to-market and corporate marketing efforts for NAVTEQ’s Map Network brand. Lead successful re-branding of MapID to align with transforming company vision and revenue goals.

• VP, Marketing

  Catch The Best

  (Computer Software industry)

  2008 — 2008 (less than a year)

  Corporate and product branding and marketing strategies for CTB's SaaS applicant tracking system. Managed strategic product and channel partner initiatives.

• Product Marketing Consultant

  Visible Technologies

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  June 2008 — September 2008 (4 months)

  Social Media intelligence and engagement SaaS platform. Positioning, Messaging, Packaging, Go-to-Market activities.

• Sr. Product Marketing Manager

  JackBe

  (Privately Held; Computer Software industry)

  July 2005 — August 2007 (2 years 2 months)

  Enterprise Mashup platform product positioning and messaging, company evangelist, drove the creation of marketing and sales collateral, sales training, strategic VC & partner management, competitive and market trend research, and general operations duties.
  • 100% revenue growth from 2005 to 2006
  • Lead product re-branding efforts into InfoWorld's "Leading Enterprise Mashup Server"
  • Achieved $15 million Series-C round funding

• Manager, Business Development & Product Marketing

  Phase2 Technology, LLC

  (Partnership; Internet industry)

  2004 — 2004 (less than a year)

  Custom Web Applications.

• Western Regional Sales & Marketing Manager

  UCLID Software

  (Computer Software industry)

  May 2000 — July 2003 (3 years 3 months)

  Managed marketing, sales, and partnership activities the Western United States region resulting in the region repeatedly being most lucrative for UCLID. Lead product marketing for ESRI GIS product launch.

Mike Wagner’s Education

• American University - Kogod School of Business

  MBA , Management of Global Information Technology , 2003 — 2005

  Activities and Societies:

  MoGIT (Management of Global Information Technologies) member.

• University of Wisconsin-Eau Claire

  bba , Management - Entrepreneurship Program; Finance double Major , 1995 — 2000

  Advanced Business Communications Program

  Activities and Societies:

  PHI ETA SIGMA National Honor Society, President
  Golden Key National Honor Society, Vice President
  Study Abroad, Maquarie University, Sydney, Australia

Additional Information

Mike Wagner’s Websites:

• My Blog
• My Website

Mike Wagner’s Interests:

Contract Execution Systems, e-signatures, SOA, web services, AJAX, Mashups, Web 2.0, SaaS

Mike Wagner’s Groups:

American Marketing Association
Pragmatic Marketing

•    Pragmatic Marketing Alumni
•    On Startups - The Community For Entrepreneurs
•    Inbound Marketers - For Marketing Professionals
•    Linked:Seattle
•    The Kogod School of Business
•    UWEC Alumni
•    NWEN - Northwest Entrepreneur Network
•    Internet World - Future of Social Media
•    Friends of Gist
•    Social Media Club Seattle
•    Worldwide Independent Business Consultants

Mike Wagner’s Honors:

PHI ETA SIGMA, National Honor Society, President
Golden Key, National Honor Society, Vice President

Mike Wagner’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch