Mike Osborne

Current

• Media Consultant at Independent Marketing and Advertising Professional

Past

• Director of Media Buying at Ionic Media Group
• Sole proprietor media consulting firm at Osborne & Associates
• Media Supervisor/Account Manager at Carat North America

• Senior Media Buyer/Account Manager at Seidel Advertising
• Broadcast Negotiator at J. Walter Thompson/Mindshare

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Education

• San Jose State University

Recommended

3 people have recommended Mike

Connections

62 connections

Industry

Marketing and Advertising

Mike Osborne’s Summary

Advertising Media Manager with 15 years of progressive experience and an exceptional record of developing, executing, and managing media buys, evaluating marketing opportunities, and leading highly productive media teams. Well-seasoned in both branding and direct response. Proven account management ability demonstrated with respected clients such as Ford Motor Company, Pfizer, Marriott Hotels and many more. Experienced in both agency and client-side of business. Known for expertise in building and improving business and developing partner/vendor relationships through exemplary communication skills, efficiency and intelligent negotiation.

Goal: Manage marketing communication and media efforts at a global agency or company.

Mike Osborne’s Specialties:

Program development, media planning/negotiation & management (TV, radio, digital, print, OOH), client service, brand/product and staff management

Mike Osborne’s Experience

• Media Consultant

  Independent Marketing and Advertising Professional

  (Marketing and Advertising industry)

  August 2008 — Present (1 year 4 months)

• Director of Media Buying

  Ionic Media Group

  (Marketing and Advertising industry)

  February 2005 — August 2008 (3 years 7 months)

  $15M strategic media buying and planning agency focusing on both traditional and online media.

• Sole proprietor media consulting firm

  Osborne & Associates

  (Marketing and Advertising industry)

  January 2002 — December 2004 (3 years )

  Provided media consultation and buyer services to a wide variety of organizations.

• Media Supervisor/Account Manager

  Carat North America

  (Marketing and Advertising industry)

  September 1999 — September 2001 (2 years 1 month)

  With revenue of $8B, Carat is the world's largest media specialist company with presence in 31 countries, 54 cities and 64 offices.

• Senior Media Buyer/Account Manager

  Seidel Advertising

  (Marketing and Advertising industry)

  June 1996 — August 1999 (3 years 3 months)

  $15M full-service, award winning, boutique advertising agency servicing primarily northern California (Bay Area) based accounts.

• Broadcast Negotiator

  J. Walter Thompson/Mindshare

  (Marketing and Advertising industry)

  May 1994 — May 1996 (2 years 1 month)

  6,000 employees in 67 countries with a significant presence in every major market

Mike Osborne’s Education

• San Jose State University

  BS , Advertising , 1989 — 1993

  Created media plan for Saturn SC1 mock campaign in the regional advertising competition division finals.

  Activities and Societies:

  San Jose Spartan Daily Newspaper

Mike Osborne’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch