
Seasoned Web Application Designer/Developer, Internet Strategist & Technology Evangelist
San Francisco Bay Area

Seasoned Web Application Designer/Developer, Internet Strategist & Technology Evangelist
San Francisco Bay Area
I am a creative and passionate evangelist for standards-compliant, user-centric web sites and applications. I have been in the business for over 20 years. My first computer was a Commodore Vic 20 if that says anything. Today I am an avid Mac user and Internet junkie.
During my career I have created and sold successful software products, web sites and innovated the very first, browser-based, drag and drop web site builder in 1999. I have direct experience with creating and implementing successful online marketing strategies for business-to-consumer web sites and online applications.
Extremely knowledgeable of LAMP [Linux, Apache, MySQL, PHP] development strategies and tactics. Have worked with clients such as Sony, Nike, Google, Turner Broadcasting, ADP [domestic and EU], AT&T, Lucent Technologies, and Hartsfield-Jackson Airport.
W3C XHTML [web standards], CSS, PHP, MySQL, Javascript [AJAX], Adobe Air, Adobe Flash/Actionscript 3, Facebook Developer Platform
Online Marketing Strategy, User Interface Design [usability], Information Architecture, Online User Experience Design, Tactical Planning
(Privately Held; Online Media industry)
May 2007 — Present (2 years 3 months)
Storybook Anytime produces "Sam's Interactive Reader"- an Adobe Air application that introduces the fun of reading and learning to children ages 3-9. The product contains an an online library of originally written and illustrated children's stories, activities and other content. It is featured in the Adobe Air Marketplace as a Staff Pick and has been used as a featured case study by Adobe at the Max Developers conference in Milan.
The entire library of content is available to pre-schools, grade schools and public libraries- free of charge. Brand new stories and activities are always in production.
The company has also created and maintains the Facebook application, "Sam's Fish Bowl". It allows users to adopt and care for a pet fish while earning points that can be shared with "Sam's Interactive Reader".
(Information Technology and Services industry)
March 2004 — Present (5 years 5 months)
Work to evangelize standards-compliant, user-friendly web sites using XHTML, CSS, PHP and MySQL. I have created and implemented delivery process, methodology, brand and sales strategy for clients. Built online marketing strategies, user interface designs, information architecture plans and requirements for medium-large scale internet applications. Have worked with local interactive agencies on projects for Earthlink, Intellisync [acquired by Nokia], Marketworks, Friedman's Shoes, City of Smyrna and the Technology Association of Georgia. Directly worked with Fortune 500 companies such as Turner Broadcasting and ADP to develop and create extra-net web applications.
In 2007, worked exclusively with Radius 3, a U.S. web site production center for the worlds largest web site franchise company [WSI], to manage product development and indirect channel operations. Facilitated brand strategy, direct sales strategy, project delivery methodology, and a detailed corporate growth strategy.
(Online Media industry)
November 2007 — February 2009 (1 year 4 months)
Millions of us is an interactive-social media agency. The company specializes in a broad range of services from virtual world and massive multi-player online game [MMOG] development to social media strategy and execution. During my tenure I created, implemented and managed the development processes for a team comprised of both local and off site engineering resources [including limited off-shore].
I was responsible for the technical specification, development and delivery of large scale projects for our clients. These included back end development for Second Life customer projects, custom flash-based virtual worlds, and most notably- content and mini-game development for the Sony "Home" initiative on Playstation 3.
I had the pleasure of working on significant projects for clients such as Coca-Cola, Cisco, Dreamworks SKG, Fox, Google, National Geographic, Nike, Sony Playstation, Warner Brothers, and Toyota.
(Privately Held; Internet industry)
May 2006 — December 2007 (1 year 8 months)
MajikWidget provides “necessary widgets for blogs”. Widgets are mini-applications that add fun and interactivity to a web site or blog. MajikWidget was sold to a private company in December 2007.
(Privately Held; Marketing and Advertising industry)
July 2004 — January 2005 (7 months)
Worked with clients and sub-contractors to create and deliver web sites, flash product demos, corporate and trade show videos, email marketing campaigns, and online ads. Developed an email marketing campaign for ADP that increased conversion from 3% to over 22% in under four months. Architected and developed web site projects for companies such as Glenayre Electronics, SCI Systems and Terranova Forrest Products [acquired by Masisa].
(Partnership; Computer Software industry)
January 2000 — February 2004 (4 years 2 months)
Architected and developed the first browser-based web site builder and content management system [CMS] leveraging PHP and MySQL. Product featured ground-breaking [for its time] features such as a drag-n-drop page editing and a WYSIWIG word processor. The product was [and still is] marketed through global hosting companies. Worked directly with Web.com and Via Networks to develop custom provisioning systems for the product through Sphera and Ensim platforms. I retain ownership of the product code and have licensed use to Soholaunch and Radius 3 respectfully.
(Partnership; Computer Software industry)
February 1998 — December 1999 (1 year 11 months)
Created software products EZCheck2000 and PCFix2000 to address Y2K PC re-mediation. Grew company to over $2M in revenue in less than one year. Product was used by companies such as AT&T, Lucent Technologies, CSX railways and Hartsfield-Jackson International Airport. Appeared in numerous industry magazines and television programs, including "The Computer Chronicles" and "Business Week" as an expert in my field.
Web Application Development, Web 2.0, User Interface Design, Information Architecture, Graphic Design, Social Networks, Mac OS X, Photoshop, Flash, Twitter, Social Media, Product Development, Photography, Cycling, Hawaii, and Boating
Web Standards Group (webstandardsgroup.org), Atlanta Interactive Marketing Association (AiMA), National Association of Photoshop Users, NO!SPEC, Flickr!, Atlanta IT Alliance, Save The Net!, Center for Biological Diversity
The Daily Slurp Website Design of the Day, Design Melt Down Featured Site